Kinsey Brown, Tiffani Grippa, Codi Miller & Izzy Phillips

Background Info

• Tri-State Exposition is a 501 (c)(3) non-profit organization• Founded in 1923

• Grounds in use an average of 240 days per year• Over $42 million-economic impact

• Amarillo National Center (June 2008)• 300,000+ visitors, vendors, exhibitors and participants per year

• The Tri-State Fair & Rodeo• Nine day event in the Texas Panhandle

• Returns approximately $500,000 in premiums, awards and tickets to regional youth

• Over 600 volunteers • 15,000 hours• Serval 50+ years service

• Educational programs for 5,000 students• Named one of “Top 5” Medium Size Rodeos by the Professional Rodeo

Cowboy Association

Mission

“The Exposition will provide a wholesome, educational, cultural and recreational

experience for area citizens by hosting the Tri-State Fair and Rodeo and other events to

strengthen the Amarillo economy.”

Stakeholders• Board of Directors

• Officers• President, Tom Spanel• President Elect, Mark

Zimmer• Secretary, Virgil Bartlett• Treasurer, Jim Jennings• Treasurer Elect, Dennis

Horn

• Executive Board Members• Jim Allison• Miles Childers• Robert Devin• Jay Wade Johnson• Johnny Johnson• Tod Mayfield• Glenn McMennamy• Vance Reed• Bob Robinson• Terry Wright

New Media• Facebook

New Media• Facebook Continued

New Media• Twitter

New Media• Instagram

New Media• Artist Involvement

New Media • Google Beacon

• Used for the 2015 fair & rodeo season

• 360-View Camera• Will be used for the 2016 fair & rodeo season

Measurement 2015 Fair & RodeoFacebook:

• Total Impressions: 496,476• Facebook Actions: 32,762• Total Clicks: 19,143• Click Through Rate: 3.86%• Total Website Clicks: 2,213

Throughout the campaign, Tri-State had an 11% increase in followers from June- October.Twitter:

• Total Impressions: 24,000• Engagements: 1,980• Click Through Rate: 8.25%

Throughout the campaign, Tri-State had a 13% increase in followers from June-October.

Proof of Primary Research • How do you use social media to grow your network? The fair and event industries are big users of social media platforms. We also engage all age ranges, so a clear and quick message is best for our followers.

• What is your top social media platform? Facebook• Facebook usage dramatically increased in 2010 when Angela

Ragland took over the marketing and sponsorship for Tri-State Exposition.

• How do you begin using a new media platform? Based upon popularity with the consumer base audience

Proof of Secondary Research• Found throughout the presentation through various

graphics produced by Noise New Media based out of Nashville, Tennessee.