Treste Loving

W o m e n o f D i s t i n c t i o nMagazine

T r e s t éL o v i n gGives us a first hand insight to being Founder and CEO of her own company

T r e s t é L o v i n g C o n s u l t i n g

2 Women of Distinction


Tucked away on over five acres of land in upstate New York witha pond and plenty of fresh air,

Tresté Loving and her husband, Scott Wooster, now find harmony in living a more simpler life. The retired Senior Chief Petty Officer who spent 26 years in the US Navy and is noted as the most senior Equal Opportunity Advisor/Diversity Officer in the Department of the Navy, worked in six different countries and had equal opportunity and diversity/inclusion policy responsibility for over 80,000 sailors and civilians across the globe. Spending 16 years in the private sector helping clients improve their business and become leaders in their field, Tresté has also helped countless Navy officials transition to civilian life at some of the world’s largest organizations.

Founding Simple Innovations Business Coaching in Hannacroix, New York, Tresté works to help small and large businesses find success on a much larger scale. Her expertise offer clients the opportunity to explore diversity and inclusion strategies, which she is very familiar with, to allow their businesses to continuously grow and reach higher levels of success.

So what exactly is a diversity and inclusion strategy? Simply put, it is the method of managing workplace diversity to recognize and appreciate how people within an organization differ and how they can best work together. While diversity covers characteristics and experiences of a person within a workplace, inclusion

is the process of managing workplace diversity in people in order to foster an environment of cooperation and trust to better contribute to an organization.

“It’s important to be strong and not allow anyone to hold you back from doing the right thing. Making a phenomenal global organization requires brutal honesty, yet a strong, easy personality so he/she can effectively work with all personality types,” Tresté explained. “I have personally been discounted, underestimated, sabotaged, and sexually assaulted. However, all of those things boosted my courage, honed my personality, and gave me the appropriate push to become the most sought after global business architect out there.”

Southwest Airlines was just one of the many global organizations that Tresté has consulted for in the past. When it comes to collaborating with industry leaders and innovators in order to get clients the best quality outcomes, Tresté is confident in her work and what she brings to the table.

As Founder and CEO of her organization, Tresté does it all, from developing her programs and processes, to doing the actual training, education, workshops, and more. Delivering her material based on the needs of each individual client’s business needs, desires, and goals, Tresté offers three types of ‘Going Global’ packages. Deciding which package is best depends on the size of her client’s business and its reach.

Package one is the ‘Global System Basic’, Tresté’s most basic system that is perfect for companies that are starting in the global market. Package two is the ‘Global System

Next’, which includes everything from the basic package, but more material is added to make it appropriate for businesses operating internationally or across borders. Package three, ‘Global System Premier’, includes all the material in the first two packages plus virtual team success, new productivity measures, and much more. Simple Innovations Business Coaching also offers general business coaching. Tresté will examine the client’s organization as a whole and provide services that are targeted at employee solutions to facilitate the improvement of company-wide morale and drive productivity and profits.

Authoring her first book in 2013, titled Global Dimensions: The Super 7 of Global Success, Tresté wrote the book to offer assistance to CEOs and business owners in finding phenomenal global success. The book is available in paperback on Amazon.com. Previously, Tresté was honored to help write and develop the Department of the Navy’s first diversity policy and program.Tresté became a Certified Equal Opportunity Advisor/Diversity Officer in 1998 through Defense Equal Opportunity Management Institute, graduated from

Management Institute as number two in a class of 100 where she also earned a Distinguished Speaker Award, and later earned a BS in International Business Magna Cum Laude from Strayer University in 2008.


“I would not be where I am today if it weren’t for two particular individuals,” Tresté noted. “First, Christopher Penton, who put me into positions where I developed tough leadership, empathy, and skills on how to effectively communicate with CEOs, vice-presidents, directors, and many more senior executives. Also, Dee Mewbourne, who trusted me with major sensitive recommendations and decisions and supported me in the same.

Without Dee I would have shied away from difficult, challenging, almost impossible situations that would later mold me into the dynamic, skillful, and talented diversity/inclusion and equal opportunity expert I am today. They both saw in me ambition, assertiveness, insight, and many other attributes required of an industry leader.”

Tresté has never been known to be on the sidelines. Perhaps that is why she is so successful in leading others in their goals. Just five miles away when an airplane struck the Pentagon on 9/11, Tresté was quickly put in charge of tracking and assigning casualty assistance for Navy casualties inside the Pentagon. Working two-and-a-half days straight without going home to rest, she came across three friends of hers whom were killed in the attacks

that day. Still, she pushed through and continued working. She worked for three weeks straight, putting in 18-20 hours a day. This event is what continues to make Tresté work hard every day and appreciate the many opportunities that the world still has to offer her.Settling in at the end of a long day, Tresté will find time to study the Bible, listen to contemporary Christian music, a rhythm that really allows her to worship God, exercise, and spend time enjoying the tranquility of the nature all around her. Taking this much needed time for herself allows her to get immersed in her work during the week and still be able to wind down during her days off.1) Q: What is one thing an organization can work on to be successful in their global market?A: Agility. The global market requires change in at least thought, products/services, processes and procedures, and business strategy. Only an agile organization can change core items without detriment. 2) Q: When did you know that what you are doing was your destiny? A: The first time I sat across from a racist, in a room where we sat about one foot apart and we ended up talking for about two-and-a-half hours. That was the most powerful special conversation of my life and I knew I had impacted his life in a major way. It changed the way I thought about race and what it really meant to me.3) Q: What does a business owner or CEO do to ensure a successful global executive team?A: Home team advantage,

nationals, in primary roles is a huge advantage on a successful global executive team. Foreign nationals from the headquarters is necessary to ensure brand continuity. However, the nationals know their market much better and must make key product/service decisions. 4) Q: How is your Navy experience relevant to a global organization?A: The Navy is the most truly diverse organizations in the world. I worked with and for senior civilians and in global environments, which made for complicated relationships, yet I successfully managed them. 5) Q: Why is there still racism, sexism, and new phobias like Islamphobia?A: How people are socialized, or raised, has been and will continue to be the same. We learn how to see the world and those in it and we learn this during our formative years. It takes something major to change values, beliefs, and cultural norms, but it can and has happened.6) Q: What is one statement people make that they think is positive?A: “I don’t see color.” That says you don’t see me as who I am, a proud black American female. Everybody deserves to be seen totally. We all see color, so acknowledge them as they are, the same as you would want to be seen.


D e V o n W i l l i a m s D a n i e l sOwner, PartnerDaniels + Tansey, LLP

As an Owner and Partner at Daniels + Tansey, a registered investment advisor, DeVon Daniels has become a recognized leader in

the wealth management community.

It’s been a journey over her 35 year career, one that DeVon says has “challenged me to grow professionally and as a person, but it’s been very fulfilling”. Growing up with a father who was a business owner, DeVon knew that she wanted to work for herself from an early age. After graduating from the University of Maryland, she saw sales as her best opportunity. Rather than real estate, DeVon entered the life insurance industry. She was soon hired by a small firm, Topkis Associates. It was here that she met her husband, Kit, and their careers have grown together

since.

“I once read a Chinese proverb that said: ‘no matter how long you have been on the road, it is never too late to turn around’. I realized, at that moment, that I no longer wanted to be associated with a life insurance or investment brokerage firm. I wanted to venture out for

myself.”

Since 1982, their firm has grown, organically and through acquisition, to the Daniels + Tansey that exists today. Their services have expanded over time, part of their ensemble approach, always guided by a

commitment to best serve the firm’s clients.

My advice for anyone starting out in this industry, or any profession, is to believe in yourself and to work hard. Be curious, respect others and be open to change. Put the client first, firm second and self-

interest third. Remember, there are no shortcuts.”

DeVon has extensive experience across a broad range of wealth management services. She works with clients to develop comprehensive financial plans and specializes in divorce cases. Sensitive to the personal challenges that face divorcing couples, DeVon works

with clients to reach equitable financial settlements, almost always outside of court. Her professional

credentials include Chartered Financial Consultant (ChFC), Certified Divorce Financial Analyst (CDFA) and Chartered Life Underwriter (CLU). She remains focused in client work, but plays an active role in internal management as her firm continues to grow.

“I’ve stayed in the field for so many years because I love working with clients. These become personal relationships at Daniels + Tansey; we work hard because we genuinely care.”

Outside of Daniels + Tansey, DeVon is a Founder of the Fund for Women (DE), which began in 1993 to help girls and women in the Delaware area. Initially, the organization’s goal was to have 1000 women give $1000, netting $1 million. Today, the organization has assets of $3.2+ million and gives annual grants of over $125,000. DeVon is also on the board of the Nativity Preparatory School of Wilmington (DE), an inspiring development program for students in grades 5-8.

I want to be known as someone who cared for others, someone who helped them achieve theirlife goals. I hope to be remembered as someone who advocated for others less fortunate and for those going through difficult times. We don’t need grand acts to change lives; simple acts can mean more than we realize . . . most importantly, I want my husband, children and grandchildren to know how much I love them and how proud I am of them. It’s impossible to put that into words, but I’ll always do my best to show it.”

More than anything, DeVon loves spending time with her loving family and friends. She and Kit live in Wilmington, DE. They travel at any chance to see their children and grandchildren, but, of course, cherish the time with everyone back at home.

E x c e l l e n c e A w a r dR e c i p i e n t

Q: What do you feel differentiates Daniels + Tansey from similar wealth management firms?

A: First, I’d say that it’s our commitment to clients. We genuinely care for them and personalize our service so that it meets their exact need. Second, it would be our ensemble approach. We have an amazing team of planning, tax and investment

professionals working together to deliver comprehensive service from one firm.

Q: What’s the value in an ensemble approach, rather than using separate firms to provide the same set of services?

A: Everything is more connected in today’s world. Personal finance is no exception. Financial planning is linked to tax strategy, both of which feed into investment

management. It’s a ton of information and the different professionals need to be connected. That’s why we brought the team under one roof. We connect the dots and empower our clients with a clear understanding. Plus, there are synergies and clients save on fees.

Q: Divorce is often a very difficult time. How do you help clients through that?

A: I start by assuring them that they will be okay, that life will go on. It can be a very emotional time and I’m very sensitive to that. While maintaining that empathy, it’s my job to lead

the client to an equitable settlement. By illustrating various scenarios over time, we visualize and plan for life post-divorce. After the settlement, the focus shifts to empowerment. I do whatever it takes to ensure the client understands their financial affairs, so they can make informed decisions going forward. I stress that it’s a new beginning as much as it is an end. Many of these clients stay with Daniels + Tansey well beyond a divorce for advisory, tax and investment services.

Q: What do you see for your firm in the future?

A: We’ll always have a ‘small firm’ feel and

we’ll continue as an ensemble firm. Our services might adjust over time, but Daniels + Tansey will always be absolutely committed to our clients. I’m fortunate to work with such talented, dedicated Partners and employees . . . it gives me confidence that the firm will continue to lead ahead of an evolving industry.


Melanie S. Weiss, BSN, RNC-MNNHealthcare OB NursingCertified Registered Nurse, Katz Women’s Hospital, Northwell HealthAuthorNew Hyde Park, NY


More than anything else, Melanie S. Weiss sees herself as an exceptionally loving and devoted mother and wife. Very compassionate,

empathetic, and loyal, she likes to have fun and laugh because life is simply too short not to. As a Nurse for more than 30 years, she is blessed to be able to put her best foot forward, tending to the many needs of patients, while instilling those same values and attributes she practices so willfully each and every day at the hospital where she works.

Beginning her career as a Registered Nurse in June 1985 after attaining her BSN from Adelphi University, Melanie completed her final obstetric (OB) clinical at Long Island Jewish Medical Center (LIJMC), which is now MAGNET recognized by the American Nurses Credentialing Center for nursing excellence. Offered a nursing position on their Postpartum Unit just before graduation, she’s remained at LIJMC ever since, eventually earning a promotion to Assistant Nursing Care Coordinator.

“Maturity and experience are what led me to a greater sense of empathy for my patients and their families throughout my career,” Melanie

said about her success in the healthcare field. “Thanks to my parents, John and Betty Passarelli, whose love and support paved the way to my becoming a nurse, as well as my former role models, now the patients are my

inspiration.”

Currently working at the Katz Women’s Hospital (KWH) at LIJMC, part of Northwell Health (formerly known as the North Shore LIJ Health System), Melanie cares for new mothers and their infants on the Mother/Baby Unit, which is comprised of a 30-bed Postpartum Unit, as well as a Newborn Nursery. She maintains Clinical Ladder III status and serves as a mentor and resource person to nurses and ancillary staff. Serving on the hospital’s Professional Development Committee (Clinical Ladder Board), she also has Charge Nurse responsibilities, serves as a Blood Captain, initiated and maintains her unit’s Journal Club, and has been the annual Team Captain of the North Shore LIJ Walk for Health: A Walk for Women and their Families.

Since earning her BSN, Melanie has become certified in Inpatient Obstetric Nursing, Maternal Newborn Nursing, Basic Life Support, Neonatal Resuscitation, Professional Childbirth Education, Nurse AMMA Therapy, and holds a Certificate in Wholistic Nursing. She’s also a member of the Association of Women’s Health, Obstetric and Neonatal Nurses, International Nurses Association, National Association of Distinguished Professionals, National Association of Professional Women, Immune Deficiency Foundation, PANDAS Network, New England PANS/PANDAS Association, and is the Social Event Coordinator for Long Island Authors and Writers Society.

Authoring her first book, In A Pickle Over PANDAS, in May 2015, a children’s medical book, Melanie also published an article, PANDAS: What Every Parent Needs to Know, in the November 2015 issue of The Missouri Autism Report. Another article was accepted for publication by Nurse Advisor Magazine in 2015, The Pandemonium of PANDAS: An Unprecedented Pediatric Disorder. Married to her husband, Matthew, for over 24 years, they have three sons, Gregory, 20, Robert, 18, and James, 14.


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Melanie S. Weiss, BSN, [email protected]@optonline.net

Q&AQ: What do you base your daily nursing practice and policies on?

A: I base them on evidence-based practices from studies that have been done.

Q: What is one important aspect of patient care that you haven’t already mentioned?

A: The patient experience. It is important for the patient and their family to have a positive experience during their hospital stay, fostered by the caliber of nursing care they receive.

Q: What does your patient teaching include?

A: It includes postpartum care for the mother, infant care, breastfeeding, and discharge teaching.

Q: What is your unit’s nurse-patient ratio?

A: The nurse-patient ratio on the Mother/Baby Unit is unique, in that the nurse cares for a patient dyad—mother and infant. Typically, there is one nurse to four/five patient dyads.

Q: How are you an asset to your unit? A: I am an asset to my unit due to the 30 years of OB nursing experience I bring to work at each shift, my certifications, Clinical Ladder III status, and serving as a role model. Q: How does computer charting affect your nursing care?

A: It affects my nursing care in both positive and negative ways. Charting can be more inclusive and precise as long as the nurse presses the correct keys, but it is extremely time consuming. This takes the nurse away from the patient’s bedside and the focus can become the computer instead of the actual patient. There are computers at the bedside, but all charting cannot reasonably be completed there, as one must stand the entire time and patient visitors can be distracting.

Q: What are some of your hopes for the future of nursing?

A: I hope nurses can spend more time at the bedside through streamlined computer charting, more autonomy for nurses to practice as the true professionals they are, and allow nurses to focus on their own job description without having to also do the job of the housekeeper, unit receptionist, or having to remind resident physicians to complete their job responsibilities as well. This will help to improve patient safety, in my opinion. I also believe that all nurse leaders should be required to attend management courses so they can lead effectively and respectfully.

Q: What would help your unit to function more efficiently?

A: An increase in the number of unit receptionists, lactation consultants, and nurse practitioners across all shifts, while realizing there are budgetary constraints.

Q: What are your professional goals for the future?

A: To obtain Legal Nurse Consultant certification, an MSN degree, a new leadership role, and look back on my nursing career one day with great pride and satisfaction.


In the spring of 2006, Orphialasertrella Adams-Taylor’s decision to become her own boss, doing what she does best, came to fruition. Known for her exquisite talents in

the kitchen when it came to replicating her mother’s favorite recipe, she formed Aunt Orphia’s Delicious Homemade Pound Cake with her two daughters.

“I live by a slogan that I wrote many years ago and I still live by it today,” Orphialasertrella

said, “which says ‘Believe in God for everything and you will conquer anything’. This slogan goes on every pound cake label I produce.”

Aunt Orphia’s Delicious Homemade Pound Cake is a family owned and operated business. In honor of her late mother, Orphia Davis-Adams, Orphialasertrella works alongside her daughters, both of which are Temple University graduates, to create this secret pound cake recipe that was passed down to them so long ago. Wearing many hats, including, including handling the financial, marketing, and public relations aspects, as well as remaining the company’s favorite baker, each pound cake is made with love in health-certified, professional kitchens.

Orphialasertrella’s mother Orphia would bake these delicious, homemade pound cakes for family and friends, especially during the holidays and for special occasions. When Orphialasertrella decided to make a business out of her mother’s recipe, she first introduced and sold them on lunch carts at Temple University’s main campus in Philadelphia.

Orphialasertrella Adams-Taylor, DDiv Wholesale Baking President, Chief Executive Officer, Aunt Orphia’s Delicious Homemade Pound Cake CompanyPhiladelphia, PA

Now they are in more than 50 locations, including several cafes, convenient stores, supermarket chains, and bookstores, and they are also sold to catering companies all across the Delaware Valley.

While sales continue to grow, Orphialasertrella bakes her pound cakes as needed, relying solely on supply and demand to make sure that all of her pound cakes are always fresh. Her cakes have a buttery, rich flavor with a light texture that is sure to please. In addition to selling them in retail stores, she also sells them online for individual sale. Selling anywhere from five to 35 slices or whole cakes, they can be gift wrapped and are shipped directly to customers worldwide.

Orphialasertrella is also known by many in Philadelphia and the surrounding areas as a pastor of Scriptures of Evangelistic Ministries, Inc., as a public speaker, anointed author/writer, gospel poetess, community prayer service leader, and director of the Ten Commandments Campaign for Children. She holds a Doctorate of Divinity, Bachelor of Arts Degree in Biblical/Pastoral Studies, and is a graduate of Temple University’s School of Social Administration. She volunteers her free time as the pastor of Kids For Christ, doing weekly bible study and supplying free cake to the group on a weekly basis. She is a charter member of HE IS MINE, a prayer gathering group, is a poet, writer, and author of seven inspirational books to date, including, most recently, Sister, What Are You Talking, Too?, a book that offers anointed advice for women of all ages.

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Orphialasertrella Adams-Taylor, DDiv (215) [email protected]

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The protocol for international business is a priority these days in order for businesses to get ahead in the global market. Understanding and executing the

proper protocol and etiquette helps develop a professional polish that gives an edge in business and social circles, something Theresa A. Salameno is well aware of. Her background in hotel administration, as a professional chef, and an international and domestic corporate event planner provided the skills and experience that she felt she needed to successfully start Manners Matter, LLC three years ago, an international etiquette and manners consulting company, where she consults on both business etiquette and executive dinner manners.

“The art of dining and setting a beautiful table can make a meal memorable, whether

it be for business, family, or friends” Theresa explained. “Executive dining plays a large part in the business world today, as approximately 50% of negotiations are finalized at the table

and corporations are mindful of how poor social skills and dining etiquette could make or break a deal when negotiating with clients. The International Business Etiquette seminars focus on cultural awareness, networking, first

impressions and dress codes.”

Aspiring to someday become a chef, Theresa was given an amazing opportunity to train with one of the top private caterers in London, England at Cook & Butler Private Caterers. The owner of the company sponsored her, helping her obtain her a certification from Hotel and Catering Industries Training Board. Theresa enjoyed it so much that she continued on to earn her Bachelor’s Degree in Hotel and Catering Administration from Brooklands College in Surrey, England. But it was under the owner’s tutelage at the catering company that she really came to understand the true meaning of professionalism. Even though she decided to take a different career path, the work ethic and principles instilled in her at Cook & Butler have stayed with her throughout the years.

Theresa A.SalamenoInternational Etiquette and Modern Manners EducationFounder, Managing Director, Manners Matter, LLCAllendale, NJ


After six years as executive chef, Theresa switched to the hospitality industry, employed by Strand Palace Hotel in London. Although it was a challenge to change her career paths, as she missed the creativity and satisfaction of working in the kitchen, the experience she gained from hotel management and administration further developed Theresa’s interpersonal skills. It was these skills that motivated her to teach others. Had she not made this career move, she may have never been in business for herself today.

After two years of working in the hotel industry, Theresa was ready to become a chef again. She opened her own private catering business in London where she served as managing director, event planner, and professional chef from 1978-1981. She then took a job with Abela & Co. as a food services corporate personnel officer, a position she held until she got married the following year.

Six years later, in 1988, Theresa and her husband moved to the United States. For the next 12 years she honed her skills by traveling internationally with her husband, assisting him in hosting business events and numerous executive dinners for a large financial corporation in New York City.

Working in the hospitality industry was very demanding of Theresa’s time and commitment, but offered a career that lent itself to creativity and great personal satisfaction. She was fortunate to be mentored by people who were experts in their fields, and she never underestimated the advice given by those who have already worked their way through the ranks of their profession. Theresa was always open to improving her skills by listening and learning from others.

“Clients expect quality culinary skills and managerial expertise, plus exceptional service, respect, and civility,” Theresa said about working in the hospitality arena. “By developing my social skills I was able to bring a professional polish to every company I was employed with, which helped to establish my reputation as a true professional.”

When Theresa was ready to open Manners Matter in 2011, she traveled back to London where she became a Certified International Business Etiquette Consultant and Certified International Youth Etiquette Consultant. She has since received two Honorary Doctorates, one in Humanities from Stonehill College and one in Human Letters from Ramapo College, attesting to her hard work and respect in the field.

As a small business owner, Theresa’s reputation serves her best, and with that comes the responsibility of developing the finest programs and seminars. Her international business etiquette program for young executives and college seniors focuses on cultural awareness, networking, first impressions, appropriate office behavior, dress codes, and how to dine your way to success in the international business world.

Manners Matter also offers programs for children and teens. Contemporary Modern Manners and Social and Life Skills are fun, hands-on programs designed to develop self-esteem and confidence that young people can build on to become effective leaders of tomorrow.

Working with such diverse age groups means that Theresa must constantly review and update the programs in order to keep them current and engaging.

She is also currently filming a new Manners Matter Business Etiquette DVD that will be featured in an online law education platform to be offered to fashion institutes and colleges.

Theresa sits on the board of directors of the John Fell House, a historic house in Allendale, New Jersey, and co-chairs the John Fell Tea Room, where she offers seasonal afternoon teas in the home of Patriot John Fell. Working alongside her co-chair, committee, and volunteers, Theresa uses her expertise in hospitality to make this project an overwhelming success. To benefit both the afternoon tea and Manners Matter, Theresa became a Certified Tea and Etiquette Consultant and attended the Dorothea Johnson and Bruce Richardson’s Tea and Etiquette Master Class in 2013. The board and tea committee are very supportive of Manners Matter, and working together has given Theresa a chance to be creative while fundraising to benefit the house.

After moving to the United States, Theresa became very active in her children’s school, working on the Parent Teacher Association board and chairing several fundraising committees. Most recently, she taught religious education programs at her parish, chaired the board of her parish council and the Allendale branch of the Auxiliary, was a member of the executive board of Valley Hospital Auxiliary, and as member of the National Association of Professional Women where she was honored with the 2014 Woman of the Year Award.

Believing in the value of education and the responsibility she feels to help others, Theresa is now an on the board of trustees for Stonehill College, board of governors for Ramapo College, and board of directors of Oasis, and on the advisory board for Peace First.

“I benefited by having a good education that enabled me to follow my dream. My business, today, is about educating others on the value

of self-esteem, confidence, respect, and civility with a focus centered on colleges and non-

profit organizations that offer education as a means to improve lives,” Theresa added.

Together, Theresa and her husband support trips for college students, provide students scholarships, and fund teacher programs. Manners Matter supports and works with teenage girls to offer an after-school program to help prepare them for college. These girls are working to improve their lives through education, and in doing so, are slowly helping themselves and their families who often struggle with poverty.

Theresa strives for kindness. She believes that kindness encompasses empathy and justice, which leads to a more peaceful and humble world. There are numerous opportunities to reach out and make a difference in others’ lives, and by lending a helping hand, she hopes to inspire others to do the same.


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Q&A

Q: What was the reason for starting your own business?

A: I enjoy teaching and believed that I had the expertise to become a consultant.

Q: Why did you choose International Business and Protocol?

A: To be successful you need to have a passion for what you are doing and to understand your business. I combined my love of food and fine dining with my knowledge of hotels and restaurants and all that I’d be taught about protocol, manners and social skills and with these, founded Manners Matter LLC.

Q: Do you have a favorite seminar you like to present?

A: Yes, I love the Dining Etiquette program. I usually begin the presentation with a talk followed by a session of Q&A and then offer a full dining experience where the clients can continue to ask questions during the meal. It is amazing to see the transformation as they relax and truly begin to understand the benefit of dining etiquette.

Q: How many people do you prefer in your audience?

A: I have given private seminars to groups as small as four and presentations for up to 75, however it depends on the venue and how you can set up the room. I prefer no more than 60 because you become less effective if you are not able to command everyone’s attention.

Q: Do you have a preference for working with students, children or adults?

A: Each group brings its own challenges but that’s what keeps you on your toes. When working in a school environment the programs for children have to be hands-on and lots of fun as you are teaching good manners and social skills. Working with college seniors or young executives is rewarding because they actually see that etiquette and protocol can benefit them in their lives immediately.

Q: You became an entrepreneur later in life, why?

A: I had a great career and have been involved in many philanthropic causes. Now that my family is grown I wanted to create something of my own and it’s never too late to do that!

Q: If you hadn’t followed your career path, what would you have done if you were starting over?

A: I always loved being a chef and often thought I might have gone into journalism….for a food magazine! Or even own and run a country Bed and Breakfast Inn.

Q: Is your family supportive of your new business?

A: Absolutely. They are very enthusiastic when I receive enquiries because each presentation is custom designed for the client, so there is always a flurry of activity to prepare that specific seminar.

Q: Is there anyone whose inspiration led you on this path?

A: My mother was always cooking and family meals at the dining table were the order of the day; sometimes it was just the immediate family other times it was all the extended family. She believed in me and encouraged me to follow my own path to success. Secondly, I would have to say my employer at Cook & Butler who instilled in me the love of perfection in food preparation and presentation.

Q: Do you think Etiquette and Protocol make a difference?

A: Of course they do. Etiquette and Protocol are guidelines for civility, respect, and kindness and without those characteristics democracy breaks down. The children and young people of today are our leaders of tomorrow and appropriate behavior socially and in the business world is vital in developing relationships.

Theresa A. Salameno(201) 825-2275http://www.mannersmatteretiquette.com [email protected] [email protected]

Getting to the Point

Alyssa Connell believes in getting to the point. And, at only 35, she’s making sure her personal compass continues to point True North. As the

Chief Executive Officer of not only one, but two, multi-national communications firms – Alyssa has shattered the glass ceiling for women in business. But, it’s the reasons why that are so inspiring.

“There always comes a point in your journey. A time or place where it starts to set in that the life that we have, is all that we have,” said Alyssa.

That point came for her when she was diagnosed and survived a rare brain surgery for a condition called Chiari Malformation. Now a self-described warrior and survivor, she is focused on getting the most out of every moment – personally and professionally.

“Like so many others, my timeline is defined by a before and after. Before, I was more

complacent, thinking I had all the time in the world to get things done,” said Alyssa. “After, I realized if we are going to make positive change

– we need to do it now. There’s no more waiting.”

Alyssa shares her life with her husband, Cary, a leading cardiologist – and their five young children. She credits her many successes to having such a supportive family. “Knowing you have a cheering squad behind you, believing in you makes every sacrifice and every accomplishment worthwhile,” said Alyssa. “Maybe it didn’t start out that way, but running these companies has become a family dream.”

Get to the Point of Influence

Alyssa started her career in television news as a reporter and producer. After spending the first couple years chasing storms and ambulances – she knew a change of direction was in order. Still using her training in television and writing, she transferred her skills to the marketing agency side. She’s spent the last 15 years helping companies grow, launch products, celebrate success and build revenue. Along the way, she’s worked with and led dozens of the Fortune 500.

Alyssa ConnellMarketing, Public Relations, and Social Media, Specializing in Healthcare, Technology, Economic Development, Agriculture, Energy, and Financial;Aviation and Aerospace Chief Executive Officer, Connell Communcations;Chief Executive Officer, Connell Aviation GroupCedar Falls, IA

In 2012, Alyssa became the CEO/Founder of Connell Communications – a company whose core belief is providing the highest quality customer service in the communications industry. Connell Communications has also developed an exciting niche in corporate global turnkey event management. The firm provides executive services for every stage of a corporation’s event.

Alyssa knew she wanted the branding of her firm centered on a compass rose. “After spending years working in PR, one central theme among clients was resounding – they needed help finding direction,” she said. “Really, don’t we all at times? Just when we think we’re headed True North, someone changes the map. It’s easy to lose our way. Especially in today’s business climate.”Connell Communications believes in a concept they call The Point of Influence.

That’s the exact moment when a customer makes a decision to purchase a product, join a team, try something new or extend their hard-earned trust. That moment – that exact place in time – that’s the foundation of the company. It seems to fit, given Alyssa’s renewed outlook on life.

“If we can get our clients there, it will work. They’ll achieve even the largest goals,” said

Alyssa. “That is what we live for.” The company has provided all facets of communications solutions for clients across all sectors –but

their expertise lies in agriculture, technology, energy and healthcare.

Get to the Point A

Connell loves the sky and those who’ve dedicated their lives to it, starting with her own family. She has taken her business savvy in a new direction and has successfully launched her second company, Connell Aviation Group. The company is a 100% aviation and aerospace communications company.

Deemed her greatest professional accomplishment thus far – Alyssa found a way to bring her family of aviators together to help advance flight in America. As her grandfather, James Connell, turns 80 in 2015 – she is honoring his lifetime dedication to the industry by sharing his pioneer spirit with others.


Connell Aviation Group (CAG) answers a need in aviation – the ability for aviation and aerospace companies to have access to the highest quality communications solutions by specialists solely dedicated to their industry.

The company is unlike any other in the nation. It is led by an Executive Advisory Board of elite aviation and aerospace professionals whose entire careers have been dedicated to the field. This Executive Advisory Board’s qualifications span all facets of the industry – powered by the Connell Communications marketing team.

“We believe in safer skies. Stronger pilots. More reliable aircraft. Thriving airports and industry. And, we believe in getting to the point above,”

said Alyssa.

Guided by a leadership team of six members of the Connell Family – the team has a combined total of more than 250 years of aviation and aerospace experience. This group oversees the positioning, development and strategic direction of Connell Aviation Group, its clients and the industry.

In addition to Alyssa, members of the Executive Advisory Board include: James Connell, Michael Connell, Patrick Connell, David Connell.

The company offers services in online, marketing and public relations, event management and economic/business development.

Their industry expertise markets include: Airports (General Aviation and Commercial Service), Flight and Aircraft Maintenance Instruction and Education, Agricultural Aerial Applicators, Avionics, Aviation Maintenance, Parts Distributors, Disassembly and Part-Out companies, corporate Aviation and charter, aircraft Salvage and Storage, Classic Aircraft Restoration, Freight Companies, Airshow and Aviation Entertainment, Aviation Trade Shows, Conferences and Conventions, Aviation and Aerospace Manufacturing, Government and Economic Development Authorities.

Since 1954, the Connell Family has done it all. From flight instruction, implementing large commercial maintenance programs and putting on award-winning airshows, this is the team you want with you, on the ground or in the air.ConnellAviationGroup.com

Get to the Point of Style

Phenomenal. That is a word definitely not used enough. And, most women sure aren’t called it enough. Considering all that women accomplish in a single day, how better a word to describe the corporate woman?

After traveling the nation observing women in business for more than a decade, Alyssa Connell had a strong desire and determination to help women take back control of their image.

A lifestyle change in 2009 led Alyssa to win one of the nation’s first successful social media fitness challenges for working mothers. Through that competition and makeover, she now fully understands full-circle the struggles of weight loss and body image and the power this plays in embracing your true identity.

“So often, we put ourselves last. On the backburner. We give to our bosses, our careers, our kids, our spouses, our communities and our homes,” said Alyssa. “And, at the end of the day

– what little time is left is given to tasks and chores.”

That’s where Lisa Coots-Schooley, and her store SPLURGE Boutique come in the picture. SPLURGE Boutique is a high-style women’s clothing boutique centered on styling today’s everyday executive. Connell Communications and SPLURGE Boutique have the same core belief – that all women are phenomenal.

Together, the two companies are helping women in America understand the power of a positive professional image and the definition of true confidence of character.

As leaders in communications and corporate fashion, the companies have come together to help redefine beauty, confidence and self-worth in today’s modern woman. The meaning behind The Point of Style is that every woman is phenomenal, no matter what size is on her label.

“We are working side by side to offer expert advice to women on fashion trends in today’s

corporate world and how-to tips on becoming a stronger professional in a confusing and

changing business climate,” said Alyssa.

There joint website, ThePointOfStyle.com features informative blog posts, photo sessions and webinars with practical and purposeful information for the everyday executive.

Also, Alyssa and Lisa are leading “Phenomenal Women Workshops” at conventions, corporations and other venues across America. The duo aims to take their resources in marketing, PR and social media and combine it with their thirst to help professional women redefine their sense of beauty and self-worth.

Through all forms of communication, they believe women will start to change their behavior. Through diligence and effort, the culture of the corporate woman will be restored to one of pride and high-class.That’s the Point of Style – guiding phenomenal women to success.ThePointOfStyle.comThe Point of Life

If you were to ask Alyssa Connell what’s the point of her life – she will tell you it all comes down to love. Love what you do. Love who you are and who you’re with. And love the journey along the way.

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Q: How long have you been in your present position?

A: After spending many years as the Vice President of a multi-national marketing and PR firm, I left the agency in 2012 to become CEO/Founder of Connell Communications. Our company believes in providing the highest quality customer service in the communications industry. Also, we have developed an exciting niche in corporate global turnkey event management. We provide executive services for every stage of a corporation’s event. Our team has executed every type of occasion – for many of the largest companies and brands in the world. No matter the budget, size or scope, we custom tailor a flawless event that will achieves maximum results.

Now, in 2014, we have successfully launched our second company, Connell Aviation Group, a 100% aviation and aerospace communications company. We formed this company so that aviation professionals worldwide could have access to affordable communications and marketing programs. Connell Aviation Group is unlike any other company in the nation. It is led by an Executive Advisory Board of elite professionals whose entire careers have been dedicated to advancing flight in America. This Executive Advisory Board’s qualifications span all facets of aviation and aerospace – powered by the Connell Communications marketing team.

Q: What are your key responsibilities?

A: As CEO of both Connell Communications and Connell Aviation Group, my responsibilities are focused on revenue generation and strategic growth. However, I became successful in my field because of my creative vision, writing and strategic thinking skills. I oversee the professional development of all team members.

Q: What industry is your company associated with?

A: Connell Communications has worked with clients across all sectors –but our expertise lies in agriculture, technology, energy and healthcare. Connell Aviation Group is 100% focused on the aviation and aerospace industries.

Alyssa Connell(641) 330-2537 [email protected]

Q&AQ: Specify your full name as you would like it to appear in print.

A: Alyssa Connell

Q: What is your job title and name of your organization?

A: Chief Executive Officer – Connell CommunicationsChief Executive Officer – Connell Aviation Group

Q: Specify your industry (i.e. Healthcare, ER Nursing; Education, High School English)

A: Connell Communications – Marketing, PR and Social Media – all industries but specialize in healthcare, technology, economic development, agriculture, energy and financial Connell Aviation Group – 100% focused on aviation and aerospace.

Q: Where is your organization located (City, State, Country)?

A: Connell Communications is headquartered in Iowa, with a regional new business office in Arizona. Connell Aviation Group has offices in Iowa, Arizona and Minnesota

Q: What made you choose your current career?

A: I started my career in television news after meeting and becoming fascinated with local news personalities while still in high school. After spending the first years of my career chasing storms and ambulances – I knew I needed a change of direction. Still using my training in television and writing, I went into the marketing agency side and have spent the last 15 years helping companies grow, launch products, celebrate success and build revenue. Along the way, I have been very fortunate to work with and lead dozens of the Fortune 500.

Q: What are your skills and how do you use them?

A: I believe the most powerful form of communication is the written word. Followed by the spoken word. Not enough emphasis is placed on the power of proper communication. My skills include copywriting, strategy and business development, presentations, problem solving and social media.

Q: What is your biggest accomplishment?

A: My greatest professional accomplishment thus far is opening Connell Aviation Group and finding a way to bring my family of aviators together to help advance flight in America. As my grandfather, James Connell, turns 80 in 2015 – I am honoring his lifetime dedication to the industry by sharing his pioneer spirit with others. This outshines all other awards and accolades I have received, big and small.


Caryn Knappen, RN, BSN Nursing, Private Duty Registered Nurse Manager, Chateau Home Care, Inc.Holly, MI

Being a good nurse means being an advocate. It means taking the time to get to know your patients, not from a chart or from others, but by spending

time with them. Nurses are the backbone in any facility and the physicians are often making their decisions based on nurses’ input. This is the philosophy that Caryn Knappen, RN, BSN has been living by for the past 18 years as a registered nurse. It is what drives her to do her best with each new day and why she has remained in the healthcare field all these years later. Nursing is a very complex field and it takes a special kind of person to be all of these things.

“I learned that on the inside, who I am as a person is a nurse at heart,” Caryn said. “On my worst days, those that are stressful and tense, when it becomes tempting to change careers, sometimes all it takes is a call from a neighbor, family member, or friend seeking advice and once again I’m ‘all in’. I gain great

satisfaction when I see the positive outcomes of my interventions and decision making when it

comes to my patients and I know that I’ve made a difference.”

When Caryn first started her career in nursing, she was still two years shy of graduating with her bachelor’s degree. Working as a nurse extern for an intercity hospital, she learned the importance of time management and organization that she’d later use throughout her career. She also learned clinical skills as she floated throughout the departments within the hospital. By the time she completed her BSN from the University of Michigan in 1996, she had planted her roots at the hospital as a staff nurse, then as a charge nurse, and later as a nurse manager before ultimately entering into the private duty nursing arena in 2001.

Working in the private duty sector for nearly 15 years now, Caryn plans and manages all aspects of patient care, including hands-on direct care, development of an individualized plan of care, development of policies and procedures relevant to one specific patient, clinical decision making and communication to the rest of the team when statuses change, recruitment and hiring of new employees, employee scheduling, staff meetings, performance evaluations, coordination of support services, scheduling of appointments and creation of agendas for physician visits, physician reports, and management of dynamics between the patient, family, and staff members. But the most important contributions of being a nurse manager are those aspects that go “unseen”, those that involve critical decision making and organization, prioritizing the aspects that are the most crucial at the time and yet are still able to keep long-term goals and perspectives in mind.

Inspiring others to push themselves to become better people and better professionals by being open to opportunity, Caryn recognizes that she does not have all the answers when it comes to nursing care. She does, however, see the relevance in growing professionally by using the resources available to us.

“We all start out knowing nothing and are all the same in that sense,” Caryn notes. “If we utilize the resources available to us we can all become

greater and excel.”

Caryn is involved with the National Spinal Cord Injury Association, Brain Injury Association of Michigan, Coalition Protecting Auto No-Fault (CPAN), Concerned Association of Patients and Providers (CAPP), National Association of Professional Women, and several groups on LinkedIn regarding nursing, home care, and nurse management. CPAN and CAPP are two organizations in Michigan that help protect the state’s auto no-fault laws that protect their citizens who suffer catastrophic injuries. Caryn has made numerous presentations to the legislation and has traveled to Lansing, Michigan to speak with the House of Representatives and Senate on behalf of protecting their auto no-fault benefits.

When it comes to matters of the heart, Caryn is as empathetic as can be. She’s even donated one of her own kidneys to a patient whose health had been suffering from dialysis. She was a match when the patient’s family members were not. It was a no-brainer for her. Kindness is something she practices in work and at home, something she is trying to instill in her two beautiful daughters, ages 13 and 10. They are the highlight of Caryn’s life.

Although creating the perfect work/family balance is still a work in progress, she is getting better and better at prioritizing. When she isn’t working or spending time with her daughters, she’s enjoying the company of extended family and friends or spending quiet time reading or gardening.


Q&AQ: What do you think are the most important clinical skills in nursing?

A: Communication and listening. Both are so basic yet so vital in promoting positive outcomes, directing care, and preventing errors.

Q: What was the most difficult nursing task you have experienced?

A: Delegation. Through my years in nursing it has become easier but it tends to be very hard having someone else do the work you can do. It becomes easier when you are able to see the results in the sense of better efficiency and productivity.

Q: What has been the greatest reward of managing people?

A: I’ve had co-workers who were/are nursing students, aides, and/or paramedics/EMT’s who’ve chosen a career in nursing. It tells me that we are doing something right. We are influencing and shaping others in a positive light and they are inspired to join the profession.

Q: What would you say to a nurse who’s frustrated/disappointed in the nursing profession?

A: I’d quote Ghandi: “Be the change you wish to see in the world”. Change starts within. Look at your environment and strive to change it for the better. If that doesn’t work go to the top and change it yourself. Sometimes you need to leave an environment and that’s okay. Know that anything is possible and with hard work you will see the rewards.

Q: How do you achieve an optimal collaboration between you and your staff members?

A: First, recognizing that I don’t have all the answers; we make group decisions whenever possible. Collaboration is also achieved by doing the work myself and seeing firsthand what works and what doesn’t. If I expect the staff to do a certain task I’m certainly going to be doing it myself. There are times for authoritative decision making, particularly in times of crisis. Most of the time, however, we can decide as a group what the best plan of action is.

Q: How does a nurse manager role in a private duty position extend into the community?

A: The interpersonal relationships formed are extensive between my role as a nurse manager and the individuals I work with, such as physicians, case managers, hospital staff, social workers, activity therapists, respiratory therapists, physical therapists, equipment suppliers, adaptive engineers, insurance adjustors, and others. The collaboration with other professionals improves patient care and creates an awareness between other professionals of the services that can be provided within the home.

Q: What is different today about the nursing profession than when you entered into it?

A: I’m seeing more of a push for advanced practice nursing; more legislation for safe patient care practices in different states. There is more networking on social sites and more accelerated programs, too. I’ve witnessed the trends and cycles of hiring and layoffs, especially as it related to licensed practical nurses. I’ve noticed a new trend of a lack of hiring of new grads. With the shift in the economy, part-time nurses have taken full time positions and contingent nurses started taking part-time or full-time positions.

Q: The nursing profession is undergoing so much in terms of nurse-to-patient ratios, understaffing, and mandating. What needs to happen within the profession to remedy this?

A: Patient safety is always number one. Some states have enacted laws to prevent high nurse-to-patient ratios and some unionized hospitals have policies regarding this. Educating administration and legislation is a priority, as well as educating the public. Nurses need to be able to demonstrate through their actions that they’re the backbone in the medical setting and feel empowered to create changes that promote patient safety.

Q: What do new nurses need to do to excel in the nursing profession?

A: They must continue learning every day. Nurses can’t learn all of the medical terms, labs, medications, etc. in nurs-ing school and nursing standards and best practices change continually. It’s okay to ask or look up information. Asking for clarity and/or learning new material gives credibility and shows that you’re conscientious and serious about your role.

Q: Any advice for new nurses or someone thinking about entering the nursing profession?

A: 1) Believe in yourself - You won’t learn all the skills nec-essary in nursing school. Every institution has a different protocol and you’re learning new every time. 2) Take the opportunity to grow - When an opportunity arises take the chance. Try not to let fear guide your decisions for what may be a life changing career opportunity. 3) Visualize - Having a visual idea of where you’d like to be, where you need to be as a team, and where the patient needs to be makes it easier to take the steps necessary to get there.

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Caryn Knappen, RN, BSN(810) [email protected]


Rev. Dr. Mary J. Rincon Becoming an Ordained Minister in 2007 through World Christianship Ministries, Rev. Dr. Mary J. Rincon began performing weddings in and around Queen Creek, Arizona as the Owner of Mary’s Weddings. Blessed to be a part of such memorable moments alongside her clients, Mary focuses on making each ceremony unique by focusing on details, accommodating clients pretty much anywhere, at any time.“My husband and I eloped to Las Vegas with our kids in tow,” Mary said. “My son, Craig, walked me down the aisle, my husband’s son, Anthony, was his Best Man, and my daughter, Brittany, was our Flower Girl. Now, as a wedding officiant, I constantly remind myself just how special my day was, and how important it is to do the same for my clients.”Mary’s Weddings offers clients the option of either marrying onsite at her office, which is romantically designed as a chapel, or at the destination of their choosing. Mary works with several different venues and can secure better rates than a client typically can, so leaving the legwork to her is always suggested. She also works with local photographers and videographers who can capture the ceremonies for a nominal fee. Offering a variety of options when it comes to ceremonial packages, Mary has experience in Christian, non-religious, traditional non-spiritual, traditional spiritual, civil, rose, and candle ceremonies, can design custom ceremonial ideas, can include readings, and is more than happy

to accommodate the children and parents on their special day. A few years after Mary married her husband, she lost her father. While grieving, she released her sorrows through writing. The end result was a book, entitled ‘Dead or Alive Agent Orange’.“Writing is great therapy,” she said. “It felt great to get all of the pain out on paper.”Mary’s book became available on Amazon.com in 2009. She’s since published more than a dozen books, including Christian and children’s books, including: ‘Saved and Set Free’; ‘Dead or Alive Agent Orange’; ‘Christmas Bear: Working in a Nursing Home’; ‘Dear God’ (Volume I); ‘The Easter Bunny Talks to God’; ‘Forces of Doom Will Be Forgotten’; ‘Innocence’; ‘Love and Innocence’ (in French, Spanish, and English; ‘Maresa’s Castle’; ‘Maresa’s Day’; ‘Oh Comment Je t’aime’ (French Edition); and ‘Oh How I Love You’ (English Edition).“It’s important to never look back but instead use my experiences as a stepping stone to move on with God’s forgiveness to be the best I can be through Christ,” she noted.Graduating from Gateway Community College in 1992, Mary then became a Certified Nursing Assistant. In 2014, she completed her Doctor of Divinity through The Kings Cross Victory Bible College and Church of Faith Bible College. With school out of the way, Mary now has more time to focus on her business and spending quality time with her blended family.


Kelly K.D.Fisher Self-Improvement, Energy Work, Coaching, Founder, Chief Executive Officer, Bright EnergeticsDunkirk, MD

Also known as “energetically sensitive”, Kelly K. D. Fisher has been an introvert all of her life. Her shyness, which made her feel uncomfortable

around others and in public, exhausted her for years, especially when it came to her job. Working in a leadership position in the computer security field, Kelly was ready to take the first step to try to “fix herself”.

Focusing on the right side of her brain, Kelly took numerous classes, like Reiki, Matrix Energetics, and Consciousness Studies, and discovered that not only was it working for her, but she wanted to help others by teaching what she had learned. For example, Instructor Jaden Rose Phoenix taught her to allow the flow and shifts to unfold during an energy work session instead of expecting an instant bam. Dr. Mark Dunn can shift his energy to match a specific chakra or emo-tion, and then broadcast that energy out into a room of 500 people so others can sense what that energy feels like. It was one of the most amazing experiences Kelly has ever had. She became brave enough to try remote energy work over the phone and via teleseminar and found she got better results than if the person or group was right in front of her. It really made her think about how consciousness and connectedness work.

Founding Bright Energetics in 2009 in Dunkirk, Maryland, Kelly’s business is an extension of herself; an embodiment of her dream for others who are going through what she did. She wants her clients to learn to see their sensitivity as a tool and an asset, and not a bundle of symptoms. Since starting on her own journey of discovery back in 2003, she can now pass on all she’s learned to them, and has been pretty suc-cessful at it.

As a highly sensitive, introverted female, Kelly has had her fair share of obstacles to overcome, but, she says, you have to teach yourself to recognize what’s you and what’s not you. As people, we pick up so much information from the media and others that do not reflect who we truly are. By being able to sort out the “junk” and get down to who we really are, as well as no longer allowing that junk to enter into our energy system, we can have much more harmonious, happy, produc-tive lives.

Working and living in Maryland, Kelly and her husband (also a left-brainer) have been married since 1996 and have three children. In her down time she speaks as a member of the Community of Transformation organization and is now men-toring a high school level FIRST robotics team.

“At this point, my brain switches back and forth in odd patterns,” Kelly said about the left

and right side of her brain. “I’ve been quite left-brained in my career and in life for so long,

between serving in the US Navy, working for the Department of Defense, and now working as a computer security contractor. Studying Reiki, Shamanism, Matrix Energetics, and conscious-ness has really developed the ‘other side’ of my

brain and opened up my perception.”

Q&A

Q: What is your ultimate goal as an energy coach?

A: I want to help others learn to feel comfortable and accepted as they truly are, not as others expect them to be.

Q: How do you go about accomplishing that?

A: I try my best to meet people where they are right now without judging them. If they want my help to shift into something new, I’ll help them. I feel it’s important to view others that way, without all the preconceived biases. Isn’t that how we’d really like others to treat us in return?

Q: Are their specific techniques you practice with your clients? Can you give some examples?

A: It’s more a blend of techniques I’ve learned, combined with what each client’s needs are at that time. One critical skill I do teach each client is how to ground and center themselves.

Q: Do you hold any certifications for working in this field?

A: Yes! I am a certified Matrix Energetics Practitioner and am certified in Yuen Method of Chinese Energy Healing and NeuroLinguistic Programming with Hypnosis. I’m also trained in Shamanism and Consciousness Studies.

Q: How does it change the perception of yourself when you discover such a thing as being highly/energetically sensitive?

A: For me, learning this information was a huge light bulb moment. It was a relief to find out I wasn’t the only one who felt this way. From there I learned many more skills and techniques to get myself feeling sorted out and comfortable in public, in leadership roles, etc.

Q: In addition to teaching clients how to become more comfortable with themselves, do you plan on contributing to the field in other capacities in the future?

A: There’s definitely a book or two rattling around in my head, but nothing is on paper yet.

Q: What advice can you give to others starting out in this field?

A: If you do something nebulous, you’re going to have a hard time describing it in terms that people can understand or recognize as applying to them. Trying to remember what you called it before you figured out what it was called (if you’ve figured out what to call it) is equally difficult. Trying to do research on something you don’t have terms or names for is maddening. Make sure you can express to others exactly what you do.

Q: What do highly sensitive people (HSPs) and introverts have in common?

A: A lot! I think there are many common experiences between the two, such as being more quiet or avoiding crowds. The main commonality is needing more ‘recovery’ time after emotionally-charged events, being in crowded spaces, or after a stressful week at work.

Q: How much of the population is introverted vs. HSP? Are some people both?

A: More recent studies say 50% of the population is introverted. Dr. Elaine Aron, who wrote many books about HSPs, says that 15-20 of us are HSPs and about 70% of HSPs are introverts.

Q: How does this affect an HSP or introverts career?

A: When you don’t feel like you’ve got yourself sorted out, or your energy feels drained, how are you supposed to feel like stepping into more responsibility or leading others? I went through this myself and learned a lot of lessons along the way. This is one of the reasons I feel so strongly about helping others who are in the same boat. I love to help people get comfortable in their daily lives and then feel ready to move up.

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Kelly K.D. FisherToll Free (877) 571-4401Website: http://www.brightenenergetics.com [email protected]


In order to overcome her own personal need and desire for inner peace, Tracy Becker began learning and teaching meditation and other self-help techniques

in 1988. Over the next decade she began teaching at community events, women’s retreats, community colleges, and even offered services to friends. By 1999, Tracy had gone back to school to pursue her master’s degree in counseling at Oregon State University and has since become a nationally certified counselor and coach, licensed counselor in the state of North Carolina, and certified in distance counseling.

As the co-creator of The I Am Institute: Heaven on Earth – A Spiritual Center and Retreat and The Blast Network: A Destination for Those Who Live on Purpose (a web TV show), Tracy’s mission is to positively impact the lives of over 10 million people by expanding the message that we all have a divine purpose and that purpose is to align with and learn how to sustain a state of joy and to experience freedom to expand from limited to limitless perceptions and experiences in life, love, mind, and infinite possibilities.

“Before I went into private practice, I worked with a variety of other organizations,” Tracy

said. “Through these experiences I discovered that healthy and collaborative communications

is key. This awareness empowered me to positively impact my interactions with others

through these effective communication skills, thus making an agreement to myself to make every interaction as easy and effective

as possible. It completely changed my experiences and the experiences of those I interact with and has since has become an

integral part of my counseling/coaching and life.

Owning and operating a private practice that provides counseling and coaching services to individuals, couples, and families through 45-55 minute sessions, Tracy also reaches out to the masses via audio, video, e-books, web TV, home study courses, blogs, webinars, and multiple other ways. In 2013, Tracy was identified as one of the leading meditation instructors with the release of many of her meditations and Life Lessons on Omvana, an app rated #1 in health and fitness in more than 30 countries.

Happily married, Tracy is a transformational coach and counselor who has traveled the world to teach and learn from spiritual leaders and leading edge psychological teachers. Through this process, she’s been able to heal herself and clear the way to healing others. Her gift to the world is in bringing this healing source to humanity as part of her services to clients.

Tracy Becker Coaching, Counseling Owner/Operator, Tracy Becker Transformational Coaching;Chief Executive Officer/Founder, The I Am Institute;Co-Founder/Host, The Blast NetworkStatesville, NC


Q&A

Q: How might an individual decide if they want/need a coach?

A: Coaching is for the highly motivated and/or inspired person, who has had some success in their lives and is wanting to change one or more areas of their life.

Q: Why would someone want to utilize you, Tracy Becker, as their transformational coach?

A: I have helped thousands of individuals improve the quality of their life in the last 25 years. I have sought out training and hold a Master’s degree in counseling as well as a certification as a coach. I am fun and easy to work with and committed to your success.

Q: How long should I expect to be involved with Transformational Coaching?

A: Most people are in coaching between 6-12 months. I wouldn’t expect anyone to invest in themselves for less than 6 months.

Q: What specific areas of transformation can you help others with?

A Transformational coaching can be best utilized if one has already determined their desired destination/outcome and is need of the steps, accountability, mindset, tools to get them there, be it career change, status change, mindset change, finances, etc.

Q: How much time does one need to invest when they work with Tracy?

A: I would expect that one should have between 30-60 minutes per day carved for themselves to devote to the change. Sometimes it will be less and sometimes more, as the commitment shifts and the opportunities arise.

Q: If I live in another state or country can you still help me?

A: Yes. I work with most people on Skype or by phone and can arrange my schedule to work in various time frames. However, one must be English Speaking to receive the best benefits.

Q: Can you help others from different cultural or religious backgrounds?

A: Yes. Throughout the years I have worked with a wide variety of cultural, ethnic and religious backgrounds and perspectives with great success.

Q: Are you available to travel and teach groups in other areas?

A: Yes. I’ve been traveling to teach for many years. I have a workshop series that can be taught in 2- to 5-day workshops. I have four programs that I offer: Limitless Love (relationship and effective communications); Limitless Life (self-empowerment and activation of your inner truth/desires); Limitless Mind (mindfulness, meditation, and managing the mental and emotions bodies); and Limitless Possibilities (how to expand, grow and manifest). I’m also available for keynote speeches and lectures.

Q: Do you use alternative modalities to help others?

A: Yes. I am proficient in overcoming most obstacles clients and consumers bring to the table and I am well known for my ability to simplify and strategize with those who come to me for services. The only thing I require is willingness, intention, and commitment to themselves.

Q: What do your clients continually praise you on professionally?

A: My authenticity, directness, ability to help others see an easier way, simplifying what appears to be complicated, and loyalty to their progress and desires, that I’m compassionate, don’t waste their time, am effective, I provide solutions that work, and I’m process and outcome oriented, not problem oriented, that people leave their time with many tools to be successful in whatever way that may be for them, more at peace, more happiness, more confidence, and more joy. They know I care about their success.

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: Tracy Becker(704) 873-7816 ext. 1 http://www.tracybecker.comhttp://www.iam-institute.orghttp://www.tehblastnetwork.com [email protected]

Certified Communications Professional Anita K. Parran ardently believes that success is not measured by what one has, but by who they are and

what they give back. True to her profession and personal beliefs, it is better to give than to receive. Because of this and her ability to form cohesive partnerships with her clients, Anita can offer award-winning results through a broad range of communications services provided by her Kansas City, Missouri based company.

“There is nothing more rewarding than getting a client to envision what they perceive

as impossible,” Anita said about sharing her creative ideas. “By creating crisp

messages and vivid images with the written word, I provide my services from concept

to delivery and enhance my client’s overall communications needs.”

Founding KK Charles Communications, LLC in 1998, Anita performs all functions, from administration, to bookkeeping, to advertising. Most of her focus is on the client, so relationships are paramount. Anita provides a free consultation to meet with potential clients and evaluate if they are a good match. For Anita and a client to be a match, she must first believe that the project is worthwhile, that personalities are in synch, that values are similar, and the project outcomes must are agreed upon. Once Anita takes on a client, she offers services such as public and media relations with collateral materials, press kits, annual and company reports, brochures, newsletters, conference and meeting materials, news and magazine article writing, and communications seminars and trainings.


Anita K. Parran Public Media Relations/Marketing Communications Principal, KK Charles Communications, LLCKansas City, MO

Along with running a successful communications company, Anita regularly presents seminars to various organizations within her community. She has authored a chapter in The State of Black Kansas City, and has written profiles of notables for magazines, including Career Focus, Flourish, and Missouri Meetings & Events.

Anita has received multiple awards for her excellence in communications, including a national Headliner Award from Association of Women in Communications and a Lifetime Achievement Award from the Kansas City Association of Black Journalists, both of which were awarded in 2006.

Increasing exposure for KK Charles Communications, Anita is the secretary for the Kansas City Association of Black Journalists, and member of the Kansas City Press Club, Society of Professional Journalists, and Public Relations Society of America.

Sharing her knowledge, experience, and expertise, Anita is involved in a host of volunteer efforts as well. She is a governor appointed public member of Missouri Board of Pharmacy, treasurer of Developmental Disability Services for Jackson County, secretary and executive committee member of Stephens College board of trustees, board member of Friends of the Library at University of Missouri, honorary chair of RUBIES 5th anniversary and gala, chair of the board of governors of Urban League of Greater Kansas, and member of the Kansas University “Girl’s Night In” fundraiser event for the Adelaide C. Ward Women’s Heart Center. To follow her belief of giving rather than receiving, Anita tries to do her share to contribute by any means feasible.

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Anita K. Parran(816) 822-0588http://www.kkcharlescommunications.com [email protected] [email protected]


While continuing to build her practice, Ann found a passion for music.

“My second husband (Bill) was a weekend musician. I would go with him to his gigs, but I was bored just sitting there. Bill suggested that I learn how to play the bass guitar; so I did that and started singing as well. I loved performing and continued playing with Bill’s band on the

weekends and ran my firm with three employees during the week.”

The band broke up in 1995, but Ann continued with other musical projects.

“One of the guys from a jam band I played bass for invited me to join his country rock band, ‘Borderline’. I’ve been playing and singing with them for about a year now and we’re in the process of recording our first album.”

In order to focus on her music career, Ann sold the majority part of her practice last year.

“I still do personal tax returns and will continue doing them for a few more years. It’s something

I love to do. My advice to others is to follow your passion and never give up.”

Ann HelenSenaeAccounting/Public Practice Firm Owner/President of A.H. Senae Inc. Mission, British Columbia, Canada

Ann Senae is someone who doesn’t know the meaning of the word ‘no’. She was told at age 16 that she couldn’t finish high school after getting

pregnant and that her only option was to get married.

“I realized a few months after dropping out that I had made a huge mistake. I didn’t like the idea of being dependent on someone for my financial well-being, so I knew that I had to go back to school. I took one course at a time through my early 20s until I finished. And in the process, I had two more children; three by the time I was 21.”

After that, Ann was accepted into Simon Fraser University, where she earned a Bachelor of Science in Psychology in 1975.

“My husband had his own business while I was in school and the accountant he worked with showed me a set of financial statements. None of them made sense to me, so I took an introductory accounting course as an elective

and was hooked.”

Ann was later accepted into the university’s Certified General Accountants (CGA) program.

“This program required working in the field while studying, so I worked in the accounting department for a vehicle retailer and then managed the office for a carpet cleaning company.”

After remarrying in 1976 and having her fourth child, Ann worked for a public accounting firm and graduated from the CGA program in 1986.

“This allowed me to start a home-based public practice in 1990. I did this gradually while still working my old job until I had enough clients to support the business.” C

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Ann Helen Senae (604) [email protected]


My hard work has earned me the distinctions of becoming a VIP member and one of the 2014 Professional Women of the Year for the National Society of Professional Women (NAPW) and a member of the Women’s Power Network (WPN).”

Years from now, Dawn would like to be remembered for her caring nature.

“I believe we are all born with talents and gifts. It is how we use them that makes us special. When I help others with my talents, I feel like

I have done what I was put here to do. The world truly is a beautiful place if you open

your eyes, welcome it, and give yourself and your talents to the world; so more beauty can be experienced by others. I try to help people

any way I can through inspirational messages, connecting business owners together, helping

them with their marketing, donating items, and just about anything else I can do for them.

There is always time for people and things that matter! When you help others and expect

nothing in return, you are rewarded with a great feeling of accomplishment.”

Dawn Ranieri is the owner of TNT Removal & Disposal, a company that her boyfriend (Tom Lamb) founded in 1993. After working with him for two years and

learning the business, they decided to rebuild the company as ‘woman-owned’.

“TNT provides many services for the residential, commercial, and real estate market. We strive to recycle and maintain a green environment.

We also donate reusable items to Goodwill and Nana’s Attic for people in need. It is such a great

feeling to be able to do this constantly.”

Most of Dawn’s time is spent on the road at network events or meetings with other business owners.

“I build relationships with them in hopes that we can work together, utilizing each other’s services. I also have over 10 years of experience with marketing and social media, so I’m usually on my computer building the company’s online presence when I’m not on the road.”

As a female business owner, Dawn has experienced her share of challenges.

“One was trying to get our industry code changed, because we were being classified as categories that did not define us. This was putting us in a higher paying worker’s compensation class. Another challenge was becoming a woman-owned business. Luckily, I was able to get help from an experienced business owner who helped make everything a smooth process.

Dawn RanieriHome Improvement/Cleanouts Owner of TNT Removal & Disposal LLC.Folcroft, PA

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: Dawn Ranieri(484) 540-7330 www.TntRemovalDisposal.comwww.dawnranieri.com [email protected] [email protected]


Denise Carpenter began her career in the early 1980s, working with Canadian organizations to recognize, understand, and apply the principles of

reputation management to drive growth in their financial and reputational value. That was followed by a period working with businesses serving multiple stakeholders to shift public policy for the betterment of Canadians.

“Today I lead the Neighbourhood Pharmacy Association of Canada to position the broader

pharmacy community as one part of the solution to the challenges confronting Canada’s internationally admired healthcare system: an aging population and rapidly rising healthcare

costs.”

Neighbourhood Pharmacies is a strong voice and the leading advocate for the business of retail pharmacy.

“We represent the owners and operators of Canada’s leading drug store brands, delivering healthcare closer to home at approximately 6,500 locations across the country.”

As President and Chief Executive Officer of the Neighbourhood Pharmacy Association of Canada, Denise’s focus is enabling leaders and leadership teams in industry and government to achieve critical, strategic outcomes more effectively, at less cost, and with key risks addressed.

“Neighbourhood Pharmacies advocates for the business of retail pharmacy and its vital role in sustaining the accessibility, quality, and affordability of healthcare for Canadians. Our organization is advancing innovative solutions to deliver better patient care, better patient outcomes, and better overall system costs, through original research, evidence-based advocacy, networking, and information services.”

Community involvement has educated and enriched Denise throughout her career. She volunteers to help bring business, cultural, sport, and health organizations together.

Denise CarpenterHealthcarePresident and Chief Executive Officer of Neighbourhood Pharmacy Association of Canada (Neighbourhood Pharmacies)Toronto, Ontario, CAN

“As business people and as individual citizens we need to recognize, respect, and accommodate others in our communities, because we have more in common than anything that divides us. None of us has a monopoly on vision or values. We need to focus on bringing out the best of what’s offered in our communities. From friends, family, neighbors, institutions, and local businesses, we all benefit from a rich, stimulating community. And as a society, we need to appreciate the role played by business and cultural creators in building a balanced community. I participate through Casey House, an AIDS/HIV specialty hospital, as well as on the National Advisory Committee of the Gold Medal Plates, which provides financial assistance to Canada’s high-performance athletes, through celebration of excellence in Canadian cuisine, wine, and the arts.”

Denise sits as a director on a variety of corporate, crown, and community boards, and would like to be thought of as a leader and builder of sustainable success.

“My industry is currently in the midst of enormous change. The ‘old’ ways of doing

business are never coming back – they can’t – and that makes change difficult for many people to understand and accept. Therefore, we need to find new ways to be successful that serve

our patients’ and customers’ needs and provide challenge and reward for the industry and its

people. I’m all about solutions and helping people move forward together.”

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Denise Carpenter(416) 226-9100 ext. [email protected]@gmail.com


Mental illness hits close to home for many of us these days. But in the 1940s and 50s, when Linda Appleman Shapiro was growing up with a

mother who suffered from major depressive disorder, illnesses in general were never talked about and the medical community itself did little to educate patients or their families.

“Immigrant families, such as mine, were left to suffer in silence and shame, not knowing where

to turn for answers or options.”

Although we’ve come a long way since then and TV shows such as Dr. Phil and Oprah help to educate the public by bringing many problems to light, Shapiro – a behavioral psychotherapist and addictions counselor for more than 30 years – decided she had a story to tell, her story; which she could share from the perspective of someone who found ways to move through and beyond the trauma of living with a family member who suffered from a chronic illness. She believed she could show how that illness affected her and each of her family members.

“This was a labor of love and tenacity that I worked on for many years, writing and re-writing as I peeled away the layers of the

onion that was my life. I wanted to bring the reader into my family’s apartment, inviting

them to see our rooms and furnishings, hear our conversations, walk the streets of our

neighborhood, and witness my mother’s many breakdowns.”

Linda Appleman ShapiroPsychotherapist/Addictions CounselorMental Health Advocate/Lecturer/BloggerOral HistorianAuthor: “SHE’S NOT HERSELF: A Psychotherapist’s Journey Into and Beyond her Mother’s Mental Illness”Westchester County, NY

She was also determined not to have her psychotherapist’s voice drive the narrative, as she felt that would have diminished the impact, lessening its universal appeal.

In writing her memoir ‘SHE’S NOT HERSELF: A Psychotherapist’s Journey Into and Beyond her Mother’s Mental Illness’, her intent was for readers who are still suffering to identify with her and not feel alone, but to find hope; moving forward toward healing and forgiving without forgetting.

For those who have never been afflicted, I hope that new-found compassion will help them to advocate for mental health and support much needed funding to help the one in four people

who suffer from one mental disorder or another in today’s all too chaotic world. As a witness to human vulnerability and strength, in taking secrets out of my family’s closet, I trust that

others will then put their own shame aside and seek the help that is available; knowing that it is possible to interrupt family dysfunction by merging life’s sweetness with its sorrow, reconciling its meaning with its m mystery.”

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Linda Appleman Shapiro(914) 262-3515http://www.applemanshapiro.com [email protected]

Linda A. CaldwellFine Art - Creative and Digitally Abstract PhotographyFine Art Photographer at Linda Caldwell PhotographySanta Rosa, CA


After her four children left home, Linda Caldwell experienced a case of empty nest syndrome, which caused her to do some thinking about how she could

feel fulfilled in the next chapter of her life.

“Knowing that I have always loved taking pictures of landscapes, nature shots, and

vacation places of interest (along with those many shutter clicks of my children over

the years), my father suggested that I take that interest to the next level and develop

knowledge for the art of photography. So in 2002, I purchased a high end Canon SLR film

camera and joined the Santa Rosa Photographic Society Camera Club that was made up of members from beginner to master level. It

was there that I met and took private lessons for over three years from a Certified Master of Adobe Photoshop. She was a task master and

one whom I appreciated learning the many tools and techniques from within the digital darkroom of Photoshop that led me to eventually move on

and develop my own style.”

Linda’s love of photography was her saving grace after the tragic loss of her oldest son (Sean) in 2008 from a sudden deadly bacterial illness, followed a few months later by the death of her father from cancer.

“My daughter in law’s family saw the sadness in our heavy hearts and invited my husband and I to spend the holidays at their home in scenic Alaska. After going through such a somber time, I found it to be an incredibly healing experience to visit this magnificent land of pristine beauty. Bundling up my camera and my body for the 20 degree below zero weather outside was something I had never experienced before. The air was still and the icy glacial waters of the Kenai River were frozen solid, raw, wild, and untainted. To be there at that moment in time, having gone through such grief, was incredibly uplifting. Being surrounded with such pristine beauty filling my viewfinder was a privilege indeed. To capture such stillness, solitude, and beauty was a healing gift to me for which I will be forever grateful.”

Today, she is the owner and sole proprietor of ‘Linda Caldwell Photography’, working out of her home in an office that what was once her youngest son’s room.

“I use a PC and print all my work from paper to canvas up to 44” in length with the use of 4 different versions of Epson’s wide format professional printers. I have a large collection of software installed on my PC, along with several external hard drives to fit my creative needs and utilize a back-up system daily to prevent any potential file loss. I have had a working website for over eight years and recently revamped it with full screen images. Marketing my work is my primary concern, so keeping up with the latest ways to present my work to the public is of utmost importance to me. This includes a yearly production of my personal calendar to a waiting client list as a marketing tool, while keeping up with current versions of business cards and brochures which I design myself.”

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Linda A. Caldwell(707) 584-0473www.lindacaldwellphotography.com [email protected]

Linda admits that being the owner and sole proprietor of your business is a challenge.

“Having to be the one and only one in charge of every aspect is a constant challenge. My first major challenge was initially setting up

my website nine years ago. To save money, I decided to do most of the work myself; which was very time-consuming and challenging at

the same time.”

She has learned a lot in this highly competitive business and has great advice for others looking to follow in her footsteps.

“Get whatever licensing is required in your hometown to sell or show your work. Set up a separate bank account to handle the funds you receive or expend and a framework for pricing your work. Market your business with a personal website of your work. Open social media accounts like Facebook, Twitter, and Linked-In. Set goals achievable within a reasonable timeframe. Additionally, never stop learning about your trade and never stop studying the latest tools and techniques that are associated with the type of camera and software you work with. You need to take time to continue to improve your skills, build your portfolio, and define the artist that lies within you. Through time and persistent dedication, you will eventually develop your own style and make the journey into your own photographic world.”

In 2010, Linda wrote and self-published her first book, ‘The Birth of an Image… A Photographer’s Personal Reflection of that Intimate Moment’. You can find it on Blurb.com Books and through the link on the contact page of her website, www.lindacaldwellphotography.com.

The following is an excerpt from the introduction of her book:

“We all journey through this life on a personal path, for no two of us are alike. We are all unique with God-given gifts or talents. We

only need to search deep within ourselves to uncover what they may be. If I can bring you

a positive feeling of appreciation from my photography for the beauty that surrounds

us; and encourage even the smallest positive change in your life, then I will have achieved

the purpose of writing this book and provide a legacy when I leave this world.”


Linda K. ThomasHospitality and Lodging Owner/Operator of Little River MotelSaint Regis, MT


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Linda later sold the dairy under President Reagan’s ‘Dairy Buyout’ program, which eventually led to Linda purchasing the Little River Motel. But this came with its share of challenges.

“My biggest professional challenge was to come back from a serious accident that took one of my eyes and left me with brain damage. I was told that I did not have the mental capacity to run a business, but I refused to listen. I was bound and determined to get back into the motel business. I was going to own my business. The challenge was to be able to operate a business when I couldn’t even add 1 + 1. It was a long process; but I did it, because I had faith in myself. Through adversity, I gained confidence and self-assurance. These are two very important characteristics that can help anyone attain their goals.”

Owning a motel works out for Linda, because she has two children and two grandchildren. Summers are very busy; however, winters are very slow and that gives her many opportunities to spend time with her kids and their families.

“My son recently got married and will be graduating from Montana State University this

spring with a Bachelor of Science in Mechanical Engineering. And my daughter has a Bachelor of Arts in Social Work from the University of Montana. She and her husband have a 3-year

old daughter and a 4-month old son.”

Being a business owner has given Linda the independence and the ability to do the things she’s dreamed of.

Linda K. Thomas(406) 649-2713www.littlerivermotel.com www.littlerivermotels.com [email protected]

Linda Thomas’ career in the Hospitality industry started in September 1986 when she bought the ‘Del Mar Motel’ in Livingston, MT. She owned the motel for

seven years and enjoyed the people she met, as well as the industry in general.

Several years later, Linda purchased a small motel in Saint Regis, MT named the ‘Little River Motel’.

“It is a small, quaint motel located about 140 miles south of Glacier National Park; consisting of seven regular motel units and four cabins (some with kitchenettes). We are surrounded by our own private forest with plenty of wildlife. There’s a herd of deer on the property year-round. Elk, bears, and cougars have even been spotted and eagles are often seen soaring above. We are fortunate to also have a breeding pair of Great Horned Owls (not a common site). This attracts people from all over the world.”

The Little River Motel is a one woman operation.

“I run the front desk and do the bookkeeping, laundry, cleaning, and maintenance. It’s only in

the summer that I have some help.”

She had previously owned a dairy with her first husband.

“I was inspired by my mother to buy a dairy, because she and my father owned one. My mother would go out at dawn and feed the cows before going into town to run her other business of over 50 years. She taught me how to be independent.”


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In addition to miniature golf, Big Rock also features single- and double-seat Go Karts, bumper boats, batting cages, and an arcade. There is something for everyone. The park also hosts birthday parties, has special offers throughout the week like ‘Mad Monday’ and ‘Token Tuesday’, and offers group rates for parties of 20 or more.

Marci holds a BS in Education and a Master’s of Education in Recreation. She previously taught high school and junior high physical education and special education. She also coached varsity boys’ and girls’ gymnastics and several Special Olympic sports. Marci has volunteered a great deal within her community, including the River Fest, Potluck Food Rescue Board, and Methodist Children’s Home, to name a few. She even won a Volunteer of the Year Award from Little Rock Central High School for her efforts. Very much involved in her church, Marci has served on almost every committee, including as recreation director for vacation bible school for over 12 years.

Married for 35 years, Marci and her husband also own a material handling equipment and mobile mini storage business with her brothers. They have three adult children, Jeni, a dentist, Bryan, a CPA, and Nick, a marketing representative. Blessed that her children and their families all live close by in Little Rock, they all get to enjoy rich, fulfilling lives together quite often.

Marci Hugg HallEntertainment Owner, Big Rock Mini Golf & Fun ParkLittle Rock, AR

Marci Hugg Hall(501) 455-3750http://www.bigrockfunpark.com [email protected]

Just as she was approaching her 56th birthday, Marci Hugg Hall was contemplating changing careers so that she could devote more of her time to doing

something with more meaning behind it. Often engaging in a repeated conversation with friends about how someone should open a nice family entertainment center with miniature golf in their wonderful town of Little Rock, Arkansas, Marci finally ran with it. In 2013, Marci’s dream came true, and she began running a brand new business as the owner of Big Rock Mini Golf & Fun Park.

Providing a safe, affordable, upscale entertainment facility for Little Rock residents and guests to enjoy outdoor recreation is the motto behind Big Rock. Having hired a great staff that includes young, diverse individuals, Marci is a hands-on business owner that sets an example to her team by being enthusiastic, attentive, customer service focused, and full of high energy, and she is proud to be able to make a difference for others within the community.

“I believe that our quality of life depends not only on what we do for work, but also what we do with our leisure time,” Marci said about the inspiration behind the formation of her park.

When people have something to engage in that connects them with others, gets them outdoors

and moving, and builds self-esteem and relationships, they are going to have healthier,

more fulfilling lives.”

Marci knows exactly what it means to enjoy quality of life, too. Even though she admits to working seven days a week as the sole owner of the seven acre amusement park, she can appreciate the sense of urgency to make her mark in this world as someone who has beat cancer several times and also suffers celiac disease.


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Pat Kelly, RN, CLNC Healthcare, Nursing Certified Legal Nurse Consultant, Kelly Legal Nurse Consulting, LLCMaple Grove, MN

Pat Kelly, RN, CLNC(612) 812-6067http://www.kellylegalnurseconsulting.com [email protected] [email protected]

Accomplished and dedicated Nurse Pat Kelly, RN, CLNC has enjoyed more than three decades in direct patient care, leading a fulfilling career in

the areas of transitional care, hospital, and hospital-based home care. Desiring a new career challenge, Pat made the decision to pursue certification as a Legal Nurse Consultant in 2014. She is committed to building her consulting business and serving the attorney-client relationship with the same allegiance that she has demonstrated throughout her entire nursing career.

As a Certified Legal Nurse Consultant, Pat assists the attorney in navigating the complex world of medical records. While the attorney is the legal expert, she is the expert on the healthcare system and its inner workings. Her role is to provide cost-effective expertise for reviewing medical records for both the plaintiff and defense attorney. She screens and analyzes medical records, hospital policies and procedures, and interprets their relevance to the attorney’s case to eliminate the expense of non-meritorious lawsuits. She identifies adherences to and deviations from applicable standards of care and determines causation and damages. She also assists with discovery by preparing interrogatories and requests for production, develops reports and chronologies to highlight the significant medical events, and researches and applies authoritative medical and nursing literature and standards of care.

“I’ve enjoyed the challenge of teaching and the reward of empowering individuals toward improved health,” Pat conveyed. “I have been

an advocate for the patient at their bedside, and now I am an advocate for them in the

justice system. Since becoming a legal nurse consultant, I’ve learned to enjoy every step

of the process. I take advantage of the early morning hours to screen cases and spend my days off networking and making phone calls.”

Pat is a business woman of character and integrity. She is honest, accurate, and conscientious. In her most recent role as a legal nurse consultant, she has come to value the attorney-client relationship and being an asset to a law firm. This adventure has challenged her in many new ways, and she loves being able to use her medical knowledge to seek justice.

A technique that Pat tries to follow daily comes from Vickie Milazzo, the Entrepreneur of the certified legal nurse consultant field. Milazzo has developed the ‘5 Promises for Success’, which are: 1) I will live and work a passionate life; 2) I will go for it or reject it outright; 3) I will take an action step a day towards my passionate vision; 4) I will commit to being a success student for life; and 5) I believe as a Nurse, I really can do anything. Pat also tries to surround herself with positive people and believes that it is okay to say ‘no’ when necessary. She has also learned to live within her own limitations.

Pat is a member of the National Alliance of Certified Legal Nurse Consultants and US Woman’s Chamber of Commerce.


Performing at a wedding at just 16-years-old, Sydney P. Howell earned a BA in Music from the University of North Texas Magna Cum Laude before pursuing

her Master’s in Harp at the New England Conservatory of Music. While in her first year of graduate school, she was hired to play with an ensemble in a TV special. Moving back to Texas in 1968 after completing her two degrees, Sydney began playing church and symphony gigs with the Fort Worth Symphony and later taught privately. The work kept coming and Sydney was very fortunate to be able to share her musical talents.

“When I first started my career, I didn’t need to advertise. Gigs and students just came by word of mouth. Now, not so much,” Sydney, owner of Harps of Gold, admits. “I had to learn to market myself. I joined the chamber of commerce, am now very active in a business network, and am

learning to use social networking.”

As the sole proprietor of Harps of Gold in Weatherford, Texas, Sydney performs for weddings, funerals, dinner parties, corporate events, and other special occasions, and does lecture demonstrations of the harp on site to students. She books her own engagements, sets her own calendar, and does all company paperwork herself.

Sydney began as a piano and harp teacher at Tarrant County Community College. A few years later she became an adjunct professor of harp at Texas Christian University (TCU) where she remained for 29 years. In 1987, she played for High Tea at the Worthington Hotel in Fort Worth, continuing for five years until the tea ended. She then began teaching the Suzuki Method and established a Suzuki Harp School at TCU.

Sydney P. Howell Music, Entertainment, Education Owner, Harps of GoldWeatherford, TX

In 1996, her new husband and she moved to Parker County where she produced a solo harp CD, called Romance with the Harp. Retiring from TCU, she continued teaching Suzuki Harp and doing freelance work. For ten years, Sydney taught classes at Harp Fire summer camp, which included the Wedding Workshop course. She’s taught at several Suzuki institutes throughout the country since, and has been published in the Harp Column and The American Harp Journal, to name a few. Sydney currently plays with a professional eight-harp ensemble, Octavia, and they’ve produced 2 CD’s thus far.

The founder and president of the Fort Worth Harp Society, Sydney was also the founding member of North Texas Suzuki Association and is an active member of the American Harp Society, American Harp Society Dallas Chapter, and Suzuki Association of the Americas.

Sydney has been divorced, widowed, and is now married to her soul mate, Daniel Howell, a retired commercial and Air Force pilot, electrical contractor, and teacher of gymnastics and ballroom dance. They love to travel together and enjoy their extended family as much as possible, including six children, 10 grandchildren, and four great-grandchildren.

“I believe that people would be happier if they had good music in their lives,” Sydney added. “My part is to build character through teaching

music and comforting and entertain through performance.”

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Sydney P. Howell(817) 713-1966http://www.harpsofgold.com [email protected]


In a large corporation there are departments that specialize in every facet of the business. However, in her business, Tamera has several functions.

For anyone starting out in this industry (or any industry), Tamera believes that it is important to believe in yourself and at least try.

“Stick to your guns, learn all you can about the industry, and never let anyone tell you, you

can’t do it. If you have never worked in this industry, or even if you have, there will always

be challenges to overcome. Life presents us with many opportunities for growth and development, but most individuals fail to

take advantage of them and constantly make excuses as to why things can’t be done. Very few individuals ever step out on faith and try.

Even if one fails, at least an attempt was made to get involved in something he/she wanted to do. Therefore, it can always be said that

he/she at least tried. I expect to be extremely successful in what I do. However, if I have not achieved all my goals when my time comes, I would like to be remembered as one of those

individuals who at least tried.”

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Tamera SwanMasonPersonal Care Products Owner of White Swan, Inc. Randallstown, MD

Tamera Swan Mason(410) [email protected]

Tamera Swan Mason met a young lady chemist many years ago who was developing products as a fundraiser for various church groups. Tamera loved

her work and had her develop products for her and started selling these products to friends and family.

“I saw that there might be a real future in this endeavor and decided to incorporate and start a real business. I always wanted a business of my own, so White Swan Products was founded in 2007. I began to really get serious about the prospect of doing something I enjoyed and make money at the same time. I started with three products: Wild Rose Hand & Body Lotion, Bath & Shower Gel, and Soothing Bath Salts. The products are called Wild Rose, because of their unique rose fragrance and rose properties. There are other rose products on the market, but most are found in health establishments and have a medicinal odor. Wild Rose has no other fragrance in its makeup and actually smells like a rose.”

“Now, I have a manufacturing company that makes these products for me. I take pride in researching the ingredients that make up the formula. I want to be sure that the products

are made with the finest ingredients and work closely with the manufacturer. I have a special

passion for my products and like to create the advertisement to sell them. I also keep a close eye on finances. At the moment, I have

concentrated my efforts on the lotion and bath gel, but anticipate the return of our bath salts, as well as two new products (a beauty bar and

body spray) this year. Aside from recruiting sales personnel, you can find me behind the scenes preparing to make everything work. I leave the day-to-day office work to others.”


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“Hatha Yoga focuses on physical health and mental well-being. It uses bodily postures, breathing techniques, and meditation to make the spine supple and promote circulation in all the organs, glands, and tissues. Hatha Yoga

postures also strengthen and stretch muscles and align the body to promote balance and

flexibility.”

She has been married for 28 years and has 10 children (5 boys and 5 girls). In her free time, Yael enjoys spending time with her family, cooking, reading, writing, working on various art projects (such as painting in different media, knitting,crocheting, sewing, and designing jewelry), movies, friends, travel; and of course, yoga.

“I enjoy devoting my time to my artwork and helping others seek harmony and peace within

themselves; whether it’s through my art, jewelry designs, yoga classes, or blogs that are

published on Amazon and on my website.”

Yael VanGruber is the Artist/Jewelry Designer at Clique Gallery-Boutique, a gallery and fashion boutique in uptown Addison, TX.

The Gallery carries a wide variety of her contemporary art designs, such as digital art, acrylic, oil, water color & print making, as well as sculptures, glass decors, and other types of visual art. The Boutique carries crystals, unique gems, pearls, Italian glass, gold & diamond custom jewelry that Yael designed; as well as fashion scarves, designer bags, art decor, spiritual books, and more. Her unique art & jewelry are meant to bring joy; both to the maker and their buyer/viewer. It exposes the unseen and unknown areas of our lives in a way that empowers us. Yael believes that just like in art, when she uses contrast to bring out the beauty of her paintings, it is a metaphor of how God also uses contrast in our lives through challenges, trials, and pain to bring out our inner beauty for us to appreciate who we are. The purpose of her artand jewelry is to move her customers emotionally and bring them to a higher dimension in touch with their inner soul.

She believes in wisdom of the soul, which is a reflection of a deeper sense of where a person is coming from.

“My artwork is about my spiritual beauty and the essence it embodies. My talent is a gift and blessing from God. You will find a lot of grace, romance, happiness, and love through my art. I specialize in five different kinds of media: digital art,acrylic, oil, watercolor, and print making. I truly enjoy working with all of them, transforming my ideas into reality. Since art makes me think in a special creative way without telling me what to think, art also questions me and lets me arrive at my own pace to my own answers. I bring a lot of unconditional love and passion to my artwork without any regard to what I will receive.”

Yael VanGruberContemporary Art, Unique CustomJewelry, & Fashion, Designers Boutique for Men/WomenArtist/Jewelry Designer at Clique Gallery-Boutique Yoga InstructorAddison, TX

Yael VanGruber(214) 219-7777www.cliquegallery.comhttp://[email protected]@yahoo.com

Yael VanGruberContemporary Art, Unique CustomJewelry, & Fashion, Designers Boutique for Men/WomenArtist/Jewelry Designer at Clique Gallery-Boutique Yoga Instructor

15402 ADDISON RD. SUITE B

ADDISON TEXAS 75001 (214) 219-7777

[email protected]

MON- THU- 10:00AM - 5:00PM FRI - 10:00AM - 4:00PM

SAT & SUN - BY APPOINTMENT

Big Rock Fun Park11411 Baseline Road Little Rock, AR 72209

(501) 455-3750

Spring Hours of Operation:

Monday-Thursday: 3:00 PM – 8:00 PMFriday: 1:00 PM – 10:00 PM

Saturday: 10:00 AM – 11:00 PMSunday: 1:00 PM – 8:00 PM

Treste Loving

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