Trends naar winst - how to use trends to get higher profits
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Hoe trends inzetten voor winstgevende innovatie...
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Transcript of Trends naar winst - how to use trends to get higher profits
Hoe trends
inzetten voor
winstgevende
innovatie...
Trends, like horses, are easier to ride in the direction they are going - John Naisbitt
“”
Imagination
is
important
than
1.
knowledge
more
THE FUTURE IS ALREADY
HERE
Fashions
fade style
is eternal
2.
HYPES & RAGES
DEMOGRAFISCH ECONOMISCH POLITIEK ECOLOGISCHSOCIAAL
CULTUREEL TECHNOLOGISCH
MICROTRENDMARKT3 - 5 jaar
MACROTREND Consument 5- 10 jaar
MEGATREND Maatschappij 10 -30 jaar
HYPES & RAGES3maand - 2 jaar
MEGATREND
MACROTREND
MICROTREND
INDIVIDUALISERING
ECONOMISCHSOCIAAL
CULTUREEL
COLA FLESJE
PERSONALISERING
behoefte om uniek te zijn
MEGATREND
TIJDSVERDICHTING
ECONOMISCHSOCIAAL
CULTUREEL
MACROTREND
CONVENIENCE
behoefte om efficiënt te winkelen
MICROTREND
Interactief winkelen
CONVENIENCE
INSPIRATIE
NO WASTE
Better Late
than
never
BUT never Late
is BETTER
3.
Innovators Early Adopters
Early Majority
Late Majority
Laggards
Marktaandeel
Tipping point
2,5%
13,5%
34% 34%
16%
Aangesproken door nieuwigheden
Aangesproken door oplossingen en gemak
...Google has become a gravitational force, drawing much of the industry's innovation to its core.
“”
We fell behind, we missed big trends, and we lost time. At that time, we thought we were making the right decisions; but, with the benefit of hindsight, we now find ourselves years behind.
“”
“”
...there is intense heat coming from our competitors, more rapidly than we ever expected. Apple disrupted the market by redefining the smartphone and attracting developers to a closed, but very powerful ecosystem.
it’s only
rock ‘n’ roll
but
i like it
4.
you say
tom-ay-to
i say
tom- a -to
5.
Foodinspirations sept 2013
Pics Rahi RezvaniMillennials & Eten
Millennials & Eten
Millennials & Eten
Millennials & Eten
mad bad
&
dangerous
to know
6.
SPECIALIZE
