Trends in Print
18
Getting the Most from Print Cate Indiano DesktopMedia
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Presentation given to the Fraternal Communications Association Mid-Year Conference focusing on getting more results from print including variable data publishing, transactional printing, web to print workflows, and digital magazines.
Transcript of Trends in Print
Getting the Most from Print
Cate IndianoDesktopMedia
the most expensive corporate channel
since when did printing become the most expensive and least cost effective channel available to our organizations?
how can we strategize with this channel if we’re committed to certain demographics?
content is king = relevance
What are we printing?
•Brochures, programs, letters, billing, postcards, forms, magazines
•How are we printing it?
•Offset? Digital
•Service Provider? In House?
Trends in PrintingTrends in Printing
enter variables/versioning
what is variable data publishing?
options
mail merge with MSWORD
data merge with InDesign CS4
conditional processing with XMPie’s uDirect
DataMerge
• Demo, InDesign
Transactional
•The one piece of mail most people will not throw away?
template driven
Incopy workflows, as an example
getting more from your publishing workflow
deliver content more efficiently with incopy
independent plug-in that allows content providers to write to your layout
On Demand/Web to Print
•“Self-Service Marketing”
•Hosted Portal with Downloadable Templates
•Products like Bitstream’s Pageflex
Digital Publishing
• “Just in Time” publishing
• http://magcloud.com/
Repurposing Content
• Editorial content: SMR’s, whitepapers, scribd, slideshare
• Animated content: InDesign to Flash
• Site content: InDesign to Dreamweaver
interactive PDF
extend the life of your print by repurposing your content to a PDF
post to scribd, slideshare, whitepaper portals
make sure you link within your PDF’s
add navigation with hyperlinks, bookmarks, javascripting
add media with video, audio, flash widgets
print to flash
take your print layout (the cover of your magazine)
Adobe TV
export to flash
animate components of cover
publish to html to add to your site
print to dreamweaver
take your print layout
export to Dreamweaver
match up CSS with InDesign styles
Dreamweaver page matches printed page
want to learn more?
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104 hours of New Media training
delivered onsite or online
7 college credits
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marketing technologies consulting and training
certified technical trainer, adobe certified instructor
the marketing technology training certificate
author, InDesign@Work, wbe, member astd
317.955.9300
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