TRENDS IN GLOBAL RASPBERRY MARKET

TRENDS IN GLOBAL RASPBERRY MARKET

Antonio Domínguez Domínguez

Nevada Chile S.A. CEOInternational Raspberry Organization PresidentChilealimentos Director

PolandKrasnik 2014 , January 31th –

February 1st.

World Current Situation

Chilean Raspberry Industry

IRO Support

USA Promotional Program

Sumary World Raspberry Industry

Sumary:

Sumary:

MT

Red Raspberry World Production 2006- 2013

354.000

429.000396.000

344.000

0

75.000

150.000

225.000

300.000

375.000

450.000

525.000

2006 2007 2008 2009 2010 2011 2012 2013

Source: Chilealimentos A.G./ IRO

Poland105.000

ton

EE.UU70.000

ton

Serbia50.000

ton

Chile45.000

ton

China10.000 ton

United Kingdom

13.000 tonFrance12.000

ton

Canadá8.000 ton

Others36.000

ton

World Production 2013

Source: IRO

World344.000 ton

Raspberry Harvest Period

MonthWeek 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th

England

Scotland

France

Serbia

Hungary

Bulgaria

USA (*)

Canadá

Poland

China

Chile

Australia

(*) Note: USA Fresh Market (February - November) in California

September October March

Northern Hemisphere

Southern Hemisphere

IRO Members Raspberry Harvest PeriodNovember December January February AprilMay June July August

Source: Chilealimentos/Triplenlace

0

500

1.000

1.500

2.000

2.500

2005 2006 2007 2008 2009 2010 2011 2012

Following the market tendencies, the exports of raspberries have been duplicate in the last seven years)

US$ 934 MM

US$ 698MM

US$ 478 MM

US$ 375 MM

US$ 301 MM

US$ 286 MM

Strawberry

Blueberry

Raspberry

US$ 216 MM

US$ 288 MMothers

Our Bussiness!!!

Raspberries

represents the

20% of frozen fruits

market

US$ MM

Source: Chilealimentos based in Trade Map

0

500

1.000

1.500

2.000

2.500

3.000

3.500

4.000

4.500

2005 2006 2007 2008 2009 2010 2011 2012 2013

Our bussiness!!!


US$ 2.399 MM

RaspberriesUS$3.500/ton

in 2012

US$ / ton

Strawberry

Others

Raspberry

Blueberry

Raspberries are the highest in price

0

50.000

100.000

150.000

200.000

250.000

300.000

350.000

400.000

450.000

2006 2007 2008 2009 2010 2011 2012 2013

Poland is the big player in raspberry world market.

World production 2013 was 344.000 mt.

World Production

Source: RConsulting

Ton

Poland, USA,Serbia

and Chile have the 75% of raspberry

world market in 2013

0

20.000

40.000

60.000

80.000

100.000

120.000

140.000

2006 2007 2008 2009 2010 2011 2012 2013

Otros

ChinaR.Unido

ChileSerbia

EE.UU.

Polonia

Ton

Poland Fields are between 0,5 – 1,0

hectares 20.000 hectares planted. Production : 100.000 – 120.000

ton/year Products: Juices, chilled and

frozen mainly. Varieties: Glen Ample,

Malling – Polka, Polana 4-5 regions / handpick. 2005: 17.500

há

2011: 20.500 há

Poland

Serbia Raspberry is the most

important fruit for exports. Surface: Small fields

between 0,3 – 0,5 hectares

Between 25.000 – 30.000 producers.

Varieties: Willamete 90%.

Production: 55.000 mt (95% frozen).

2005: 15.413 2012: 15.748

há

Serbia In 2013 Serbia exports reached 50.000 mt,

due to bad weather conditions. Their main market is Europe.

0

5.000

10.000

15.000

20.000

25.000

2005 2006 2007 2008 2009 2010 2011 2012

AlemaniaFranciaAustriaRusiaBelgicaEE.UU.ItaliaReino Unido


Ton

Germany Belgium Russia France Sweeden Netherland U.Kingdom Denmark

86,8% to EU

+ 9% to Russian

federation + 3,2% to

EE.UU.

Serbia

EE.UU. / Canadá Surface: Big fields with family origin

270 producers en USA (NW) / 120 BC Canada.

Production: 70.000 mt. (55% fresh / 45% Frozen)

Varieties: Meeker-Wakefield-Cascade-Chimainus.

Mechanized harvesting

Importer

EE.UU. / Canadá

China Surface: Small fields

1.500 Ha / 10.000 mt

Liaoning-Jilin-Heilongjiang-Shandong-Henan-Quinhai-Anhui

Potential importer

New National Raspberry Asociation: CRPA

China New by products: wine-freeze dry-candy-

elixir-etc

Varieties: Heritage-Fertodi Zamatos-Willamette.

Handpicking.

China

Raspberry Products:



IRO Support

USA Promotional Program Sumary World Raspberry Industry

Sumary:

DISTRIBUCION OF BERRIES IN CHILE

1.333 km

30.100 ha, equivalent to 10% of chileanfruit plantations

30º Lat. South41º Lat. South

Raspberry48%

Blueberry39%

Strawberry6%

Cultivated Blackberry

4%

Cranberry2%

Murtilla1%

Other0%

Blueberry37%

Raspberry24%

Strawberry21%

Blackberry11%

Cranberry 6%

Other1%

DISTRIBUTION OF BERRIES IN CHILEDISTRIBUTION OFBERRIES IN CHILE

Source: Odepa

16.128,07

12.787,43

2.643,44

451,45 162,79 39,58 15,10 11,00 10,05 5,29 1,940

3.000

6.000

9.000

12.000

15.000

18.000The Heritage variety is cultivated in 79% of

the planted area,

followed by Meeker with 16%.

Source: SAG

SURFACE RASPBERRIES FOR VARIETY

IMPORTANCE FOR CHILE

Raspberry is: The crop with the largest

amount of producers: 16.000 – 18.000

A major employer, more than 120,000 temporary jobs per year

The unique food with a national system of traceability (from farm to the export)

The main frozen fruit exported

The fourth juice exported

Juices USD ‘000Apple 101.986

Grape 67.527

Cherry 20.065

Raspberry 12.857Plum 11.472

Cranberry 6.059

Pepper 1.941

Peach 1.546

Blueberry 999

Other 5.237

Frozen USD ‘000Raspberry 134.164Blueberry 91.030

Strawberry 32.328

Blackberry 32.127

Asparagus 25.381

Vegetables Mix 9.057

Papayas 8.340

Berries Mix 7.410

Corn 6.196

Other 26.607

Source: Chilealimentos A.G.

0

10.000

20.000

30.000

40.000

50.000

60.000

70.000

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

During the last 10 years the production has fluctuated between 63.000 and 42.000 tons, with an average of 54.000 tons.

In 2013 the

production have been estimated

in 45.000

tonSource: Chilealimentos

Ton

Chilean Production

Frozen Raspberry Process

Source: Chilealimentos

In the last five years the proportion of frozen raspberries has been fluctuating between 84% and 80% of production.

0%10%20%30%40%50%60%70%80%90%

100%

2005 2006 2007 2008 2009 2010 2011 2012Consumo Local Exp. como Deshidratado Exp. como Conserva Exp. Fresco Exp. como Jugo Exp. como Congelado

Raspberry Exports (Frozen)

Source: Chilealimentos

Local consumption Dehydrated Canned Fresh Juice Frozen

0

10.000

20.000

30.000

40.000

50.000

60.000

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

12 meses enero-julio

Frozen raspberry shipments have registered a average of 38.729 ton in the last 10 years.

Frozen Shipments

In 2013 exports

have been similars to

the historical average.

Source: Chilealimentos, Odepa

Ton

12 months Jan-Jul

January-July FOB average prices have

reached their historical peak period 2002-2013.

Season prices

0

500

1.000

1.500

2.000

2.500

3.000

3.500

4.000

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

US$/ton anualUS$/ton ene-jul

FOB Prices Jan- July

2013 have been 55%

higher than average last

10 years.


US$/ton

US$/ anual ton US$/ Jan – Jul ton

The export values and volume have been

increased, our most important market is USA and the principal markets for Chilean exports including USA are: Canadá, France and Australia.


Value and Volume2012 - 2013

2012 2013

33.788

34.998

Raspberry 2012 - 2013 Volume (Jan - Oct)

TON

+ 1.210 Ton.

78

111

2012 2013

Raspberry 2012 - 2013 Value(Jan - Oct)U$ MILLION

+ US$ 33 million

Regulation SAG 3410/2002

Objectives: Traceability of the product Verification of inocuity through the whole chain of

raspberry production (export quality)Controls Registrations of participants Audits the raspberry chain with enphasis on

inocuity. Sampling of water for agrochemicals

applications.

OFFICIAL CONTROL PROGRAMM FORRASPBERRIES EXPORTS

Chilean Situation Chile have a long harvest season

(December – April), this is an very important advantage for our country.

Producers Vision: 60 % says last season was a good season 65 % says the agriculture performance was

good 80 % says is necessary new raspberry

varieties 50% believe and feel the government

support 85% is disappointed of actual raspberry

sale channels.

Chilean Situation

Main concerns of processors: Lack of raw material State Regulations Process Capability Energy Costs Lack of working capital Lack of technology Work labor/ dollar Food Safty To many processing plants



IRO Support



Sumary:

Starts in 1998 in Chile

12 members today (Canadá, USA, Chile, China, Australia, England, Scotland, France, Hungary, Poland, Serbia and Bulgary.

IRO members represent more than 75% of the World Raspberry Production.

What is IRO?

Exchange the information between members.

International promotion to increase world consumption.

Next IRO meeting: China 2014, May 12-15th

What is IRO?

CRPA ALLIANCE

IRO website

Http://www.intenationalraspberry.net



IRO Support



Sumary:

USA PROMOTIONAL PROGRAMM

Collection of USD 22 per tonne (U.S. $ 0.01/lb) processed raspberry (frozen juice or pulp) sold, whether produced in the USA or imported.

The objective of the funds is thepromotion and research on raspberries as a generic.

Composition: 13 board members: 7 farmers 3 importers 2 foreign countries 1 Expert.

The fund will be approximately 1.2 MM USD.



IRO Support



Sumary:


High prices for 2014, specially for products Becoming to expensive: Replacement? Emphasis on food safety Good Agriculture Practices /GAP Good Manufacturing Practices /GMO Agrochemicals: very sensitive topic Looking to make consumer more happy: new

varieties? We need extra promotion

Thank you!

TRENDS IN GLOBAL RASPBERRY MARKET

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