Trends in digital marketing for Slovakia in 2012

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Trendy v digitálnom marketingu pre Slovensko v roku 2012 podľa paravan interactive MSc Peter Csemez

description

This is our view of trends that will become more visible / important during 2012 in Slovakia.

Transcript of Trends in digital marketing for Slovakia in 2012

Page 1: Trends in digital marketing for Slovakia in 2012

Trendy v digitálnom marketingu pre Slovensko v roku 2012 podľa

paravan interactive

MSc Peter Csemez

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Obsah

1. O nás

2. Čo nás čaká a neminie v bannerovej reklame

3. Spoznaj, čo všetko máš

4. Čo sa kde deje

5. Dôraz na customer service

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1. O nás

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2. Čo nás čaká a neminie

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Orientácia na performance

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Retargeting

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3. Spoznaj, čo všetko máš

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Sledovanie štatistík

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Analytika

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Správne stanovenie cieľov

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Sledovanie užívateľov

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4. Čo sa kde hovorí

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Kde sa o vás hovorí?

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Budovanie reputácie

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5. Dôraz na customer service

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Nevnímať zákazníkov ako

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a

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ale naozaj ako

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Potom budete mať

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Vyhodnocujte, analyzujte, optimalizujte

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Ďakujem za pozornosť