Trends in Business Intelligence & Analytics

Keynote at Silicon IndiaRajgopal Kishore

Vice President and Global Head of BI & Analytics, HCL Technologiesrkishore@hcl.in

rkishore9@gmail.com

Agenda

• What is occasioning disruption

• Trends

• How they impact us as leaders, and professionals

3

BI Programs Often Fail to Make Business Impact –

InnovateImpact

MeasureOrganize

BI is “disconnected from the transactional systems

There is no clear lineage between core organizational processes and how BI reports are provided

There are multiple sources of information aligned to each transactional process that are not integrated

BI is seen as disconnected from the organizational processes

Still no comprehensive strategy on how information can be used to enhance competitiveness

Once the report is produced, the key question for the business user is – what do you do? How does behavior change, and what actions do you take on business operations?

Many organizations still not get “analytics”

Business Users are frustrated with traditional BI and DW as it takes too long, and when done, impact does not warrant cost and time

Many IT departments busy with large ETL projects without a clear loop-back on business benefits

BI still not seen as delivering enough business impact

Large service companies do not have the DNA to innovate

Internal projects to create “IP” and solutions have had minimal impact

Relationships with innovative vendors and creating the innovation environment will be key

BI Organization is seen as not being able to innovate

BI Programs often fail to make business impact ….

BI has defined itself into a corner…

• Traditional BI analyzes the transaction, but not the interaction

• Traditional BI does not acknowledge unstructured information in the enterprise and extraprise

• Analytics not being leveraged for competitive advantage

Trends in BI & Analytics

Emergence of Social Intelligence ….• People are expressing themselves using the “expressible

web”. They are speaking about your products, services, quality and brand. – Are you listening to them? – What are they saying? What is the sentiment expressed? – Are you engaging with them?– Are you using that to improve? E.g. customer service, product

design, brand image– Are you using crowd-sourcing to your advantage – generate

solution ideas, product reviews?

• Is your BI program addressing the social media? Largely textual and unstructured

Sharp BI…Area Suggestions

Process Address a specific business pain /KPI; Build as you go. No long running BI programs

Method Agile BI

Business Justification Closed Loop BI provides inputs for justification of future iterations

Products Address specific pains

Focus on specific domains

Have pre-canned reports, dashboards, ETLs and data models

Can be rolled out in 100 days

Advanced Analytics

• Analytics is not Business Intelligence• Analytics has a bigger role in– Predicting business outcomes– Discovering causal factors and levers– Determining optimal levels – pricing, promotions,

markdowns etc– Needs a deep combination of domain knowledge,

capability of the underlying statistical or OR method, and visualization approach

• Has great potential is enhancing competitiveness of business

Enhanced Visualization…

• Enables better requirements definition

• Enables increased usability, business usage and hence business value

Impact of Trends

Product Vendors will need..

• To focus on industry-specific solutions

• Position their products to solve specific business pains

• Develop out-of-the-box reports, ETLs and models to enable a 3 month or less of implementation time-frame

• To develop methods and tools to help measure business case for implementation

Service vendors ..

• Need to go beyond technology services – need to be able to take charge of business outcomes

• Will need to develop BI and analytics expertise around industry verticals

• Will need to develop consulting expertise around industry verticals and program management expertise

• Need to organize – leadership is needed to make a matrix organization successful

Professionals …

• Need to learn to focus on business outcomes – ask the rights questions all the way.

• Need to re-tool constantly

Questions!