Trends in 2012

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2012? Trendlists found online these days

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Transcript of Trends in 2012

Page 1: Trends in 2012

2012? Trendlists found online these days

Page 2: Trends in 2012

1. RED CARPET In 2012, all shapes, sizes and sectors of business, if not entire cities and nations, will roll out the red carpet for the new emperors; showering Chinese visitors and customers with tailored services, perks, attention and respect. (Including examples from Hilton, Starwood and Harrods.) 2. DIY HEALTH Expect to see consumers take advantage of new technologies to discreetly and continuously track, manage and be alerted to any changes in their personal health. (Including examples from Jawbone, Ford and Lifelens.) 3. DEALER-CHIC In 2012, consumers will continue to hunt for deals and discounts, but do so with relish if not pride. Deals are now about more than just saving money: it‟s the thrill, the pursuit, the control, and the perceived smartness, and the status. (Including examples from American Express, Nokitum and Daitan.)

4. ECO-CYCOLOGY Brands will increasingly take back all of their products for recycling, and do so responsibly and innovatively. (Including examples from Dell, Nike and Garnier.)

5. CASH-LESS Will coins and notes completely disappear in 2012? No. But a cashless future is (finally) upon us, as major players such as MasterCard and Google work to build a whole new eco-system of payments, rewards and offers around new mobile technologies. (Including examples from Google, PayPal and Square.) 6. BOTTOM OF THE URBAN PYRAMID The majority of consumerism is urban, yet in much of the world city life is chaotic, cramped and often none too pleasant. Nevertheless, the creativity and vibrancy of these aspiring consumers means that the opportunities for brands which cater to the them are unprecedented. (Including examples from PepsiCo, NCR and Aakash.)

2012 briefing by

Trendwatching.com

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7. IDLE SOURCING Making it downright simple (or effortless) for consumers to contribute will be more popular than ever in 2012. Unlocked by the spread of ever smarter sensors in mobile phones, people will be able and (more) willing to broadcast information about where and what they are doing, to help improve products and services. (Including examples from Street Bump and Waze.) 8. FLAWSOME Why to consumers, brands that behave more humanly, including exposing their flaws, will be awesome.

9. SCREEN CULTURE Thanks to the continued explosion of touchscreen smartphones, tablets, and the 'cloud', 2012 will see a screen culturethat is not only more pervasive, but more personal, more immersive and more interactive than ever. (Including examples from Sky, 8ta and Huawei.) 10. RECOMMERCE It‟s never been easier for savvy consumers to resell or trade in past purchases, and unlock the value in their current possessions. In 2012, „trading in‟ is the new buying. (Including examples from Decathlon, Amazon and Levi‟s.) 11. EMERGING MATURIALISM While cultural differences continue to shape consumer desires, middle-class and/or younger consumers in (almost) every market will embrace brands that push the boundaries. Expect frank, risqué or non-corporate products, services and campaigns from emerging markets to be on the rise in 2012. (Including examples from Diesel, Johnson & Johnson and Sanitol.) 12. POINT & KNOW Consumers are used to being able to find out just about anything that‟s online or text-based, but 2012 will see instant visual information gratification brought into the real and visual world with objects and even people. (Including examples from Starbucks, eBay and Amazon.)

2012 briefing by

Trendwatching.com

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Health care trends 2012 according to IBM

Major forces are:

– Increased cost of healthcare

– Growth in population and aging of the population

– Greater awareness of public safety issues and bioterrorism

– Higher demand for clinical data

Consumer forces:

– Consumerism

– Healthcare literacy

– Discretionary healthcare spending

Healthcare forces:

– Medical technology and genetic breakthroughs

– Preventative and disease management

– Alternative medicine

– Skills shortages

Pharmaceutical/Life sciences forces:

– Genomics and genetic tests

– Molecular testing

Medical technology forces:

– Microelectronics

– Telemetry

– High-resolution diagnostic imaging

– Bionics

– Telemedicine

Information technology forces:

– Internet, Mobile computing, IT outsourcing

– Speech recognition

– Data analysis tools

– Healthcare data standard

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“Smart cards are likely to improve as storage and security capabilities increase

over time. These cards could be replaced by the implanted microchip that will

contain a person‟s medical record. When combined with wireless technologies, an

individual‟s PHR can be updated with current vital sign data generated from a

wearable sensor-laden vest. Smart cards may remain as an alternative for

consumers who are opposed to or for some reason are allergic to an implantable

chip. These cards are likely to become universal cards that contain government

data (e.g., driver‟s license), financial information, such as credit cards, and

electronic health records.”

Health care trends 2012 according to IBM

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5 Ways The Smart City Will Change How We Live In 2012 from IBM’s Smarter Buildings division

1. SMARTER NEIGHBORHOODS

Buildings will be addressed collectively as they relate to the ecosystem or

neighborhood they reside in.

2. X-RAY VISION

Occupants of smarter buildings will get new, unprecedented visibility.

What happens in your building every day? How much water and energy

are you using? Today, most businesses and residents find this out by

looking at last month’s utility bills.

3. BEYOND PARKING

New apps that connect people to the "Internet of things" will proliferate.

Cities can stream real-time updates on when your bus will arrive or when

flu shots will be available for your neighborhood.

4. NOW SERVING AT THE ENERGY CAFÉ

Making energy choices will be as easy as ordering a frappuccino. Just like

customers who order the type of food and beverage they want based on

cost and source (such as “organic” or “conventional”), we’ll be able to do

the same with energy sources.

5. REAL ESTATE MANAGEMENT BECOMES A SCIENCE

A company’s real-estate portfolio will transform the finance/real-estate

team into a smarter buildings team.

http://www.fastcoexist.com/1679062/5-ways-the-smart-city-will-change-how-we-live-in-2012

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Trend in 2012-2015 according to Belgian federal ‘Planbureau’

“Energy shortages”

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From Reuters prediction book for 2012

Next digital tidal wave target… 3D objects

DNA reader: “After years of predictions that the „$1,000 genome‟ - a read-out of a

person's complete genetic information for about the cost of a dental crown - was just

around the corner, a U.S. company is announcing Tuesday that it has achieved that

milestone ....”

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“In the future we might not

prescribe drugs all the time, we

might prescribe apps.”

Artificial Intelligence

Siri and IBM‟s Watson assist with diagnostics and decision

support for both patients and clinicians. Through the cloud,

any device will be able to access powerful medical AI.

Big Data

We‟re gaining the ability to get more and more data at lower

and lower price points. The primary example is the human

genome and genomic sequencing.

3D Printing

For prosthetics and printing organs.

Social Health Network

The more friends you have, the earlier in the flu season you‟ll

get influenza… predictive…

Individuals will share their whole history through web

services

Genomera is trying allow for low-cost web-based clinical trial

around any question.

Communication With Doctors

New communication platforms similar to a Skype or

FaceTime will help you communicate differently with your

clinician... with questions of accountability

Smartphone metrics

6 Big Health Tech Ideas That

Will Change Medicine

In 2012 by Techcrunch

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Wired.co.uk

big ideas for 2012

Social design and Facebook's next big move

Facebook is on a global mission: to redesign every industry, from media

to medicine to money, around the social graph ...

Free-to-play

The sequel to your favourite video game might not cost you a penny.

Ever-increasing numbers of games publishers are shifting to a radically

different business model for their titles...

The open-data economy

For years, proponents of 'government 2.0' have been calling for the

liberation of public data. Gigabytes of information about crime, health,

money and the weather are gathering dust somewhere...

Ubiquitous face recognition

Face recognition is now ubiquitous. In June, Facebook rolled out its “Tag Suggest” system, which recognises pictures of users’ friends as they are uploaded...

Corporate long-termism

Masayoshi Son, founder of Japan’s telecoms and media giant SoftBank, likes thinking ahead...

Genome multi-hacking

For years, scientists have been able to alter their organism of choice -- as long as it's one or two genes at a time...

The car as app

The newest development in car-industry tech is not alternative power sources or safety systems. It’s apps...

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Wired.co.uk

big ideas for 2012

Wireless cars Wi-Fi at 100kph? According to Pim van der Jagt, MD of Ford Motors' European research centre, car-to-car communication is ready to roll out... The sensorimotor cipher The mapping of the alphabet on top of numbers on phone keypads has become so pervasive that it affects our understanding of numbers through verbal associations... The lab on a postage stamp Doctors could soon carry a life-saving laboratory in their pocket, thanks to the practice of microfluidics: controlling fluids through intricate patterns engraved on plates of glass... 3D surfaces Founded in 1996 by graduates of the MIT Media Lab, where they studied under founder Nicholas Negroponte, Zebra Imaging is making waves in laser-printing... Cloud gaming In 2010, 76 per cent of tracks downloaded in the UK were obtained illegally. However, the video-game industry, which is worth around £30bn globally, is hoping to avoid a similar fate by heading to the cloud... The new haptics There’s not much touch in a touchscreen: you swipe or tap the glass or plastic, but the feel of a button isn’t there. Yet... Wireless mind control In Massachusetts Institute of Technology (MIT), a mouse sits in a lab wearing a hat. But this is no fashion statement; the headpiece is allowing scientists to steer the rodent's movements... Crowd restoration As digital production becomes standard in Hollywood, many classic films are being left to rot in archives around the world. But Mark Cousins, a film writer and documentary director, has a plan to save them...

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Wired.co.uk

big ideas for 2012

Epigenetics Is it nature or nurture that determines who we are? For years, geneticists would answer the former, but the scientific community is beginning to agree that an amalgam of environment and behaviour affects how our genes act... Olympian biomechanics Biomechanics trainers are on hand to ensure Olympians will shape up and be in absolute peak condition for London 2012... Open-sourced construction Think you can offer an alternative to IKEA's flat-pack hegemony? OpenStructures, created by Belgian designer Thomas Lommee, is a furniture-construction model that enables collaborative design... Drone hacking US-based security consultants Mike Tassey and Richard Perkins have shown that you don't need government talent or military coin to build an unmanned aerial vehicle (UAV) that can hack into wireless networks... Robo writers Narrative Science, a Chicago startup that launched in 2010, generates narrative content from data: no humans required... Neurocinema San Diego-based company MindSign Neuromarketing says that it can ensure every film delivers its desired effect -- using neuroscience... Always on sousveillance The Arab uprisings showed that the use of video as a monitoring tool has shifted decisively. But now those tools are being democratised, and we are witnessing the birth of something else: sousveillance. If a protester filmed an incident of police brutality, it didn't matter if they were arrested and their phone confiscated: the footage was already live

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McKinsey & Company, “Mobilizing for a resource revolution”

Over the next quarter century, the rise of three billion more middle-class consumers

will strain natural resources. The race is on to boost resource supplies, overhaul their

management, and change the game with new technologies.”

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McKinsey & Company

on energy technology

Grid-scale storage. Innovations using flow batteries, liquid-metal

batteries, flywheels, and ultracapacitors could reduce costs of energy

storage

Digital-power conversion. High-speed digital switches made of silicon

carbide and gallium nitride have been developed for high-frequency

power management for everything from military jets to high-speed

rail. They use 90 percent less energy, take up only about 1 percent as

much space, and are more reliable and flexible than existing

transformers.

Compressorless air conditioning and electrochromic windows. These

technologies offer the potential to cut home-cooling bills in half.

Clean coal. Innovative processes now under development could help

coal-fired generators to capture more than 90 percent of their carbon

dioxide, at a cost of less than $2,000 per kW.

Biofuels and electrofuels. Innovative start-ups focused on cellulosic

and algae-based biofuels are starting to create high-margin specialty

chemicals and blendstocks, generating cash now and suggesting a

pathway to deliver biofuels at $2 a gallon or less by 2020. …

Other technologies: modular “Gen IV” nuclear reactors; next-

generation fusion technology; small, shrouded wind turbine designs;

solid-oxide fuel cells; and low-cost ground-source heat pumps.

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Bain & Company, “The Great Eight: Trillion-Dollar Growth Trends to 2020”

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Bain & Company, “The Great Eight: Trillion-Dollar Growth Trends to 2020”

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Bain & Company, “The Great Eight: Trillion-Dollar Growth Trends to 2020”

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Bain & Company, “The Great Eight: Trillion-Dollar Growth Trends to 2020”

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Smarter television

in 2012,

Fast Company

“… new sets have built-on

cameras with facial recognition,

motion control, and voice control.

Plus there are a ton of apps and

streaming services built right in.”

Sleeker. Expect Samsung, Vizio, Panasonic, Sony, and

more to come out with sleeker, brighter, more awesome

screens. A related new technology called 4K is expected

to greatly improve image resolutions.

Voice Control

Cheaper 3D

OLED TV

Game platforms vie for dominance. Nintendo and Xbox

both promise new home-media friendly devices that will

put them even deeper into the battle for living room

dominance. Expect more improvements with Microsoft

Kinect as a device-control interface for your home TV.

The year of the app. There's huge jump in the number of

web-connected TVs shipping this year, from 60 million

last year up to 80 million this year. And Adobe has come

out swinging, saying it wants to be the dominant

provider of technology in the new world of app-centric

viewing.

The cable-cutting dilemma.

– http://www.boxee.tv/

– http://www.roku.com/

– http://www.syncbak.com/

– My Space TV

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Low-impact-man, trends in 2012

1. De containerparkmob. Via sociale media spreken tientallen mensen af om op hetzelfde moment naar een containerpark te gaan met fietsen en bakfietsen. Iedereen wandelt tegelijk het terrein op en gaat in de containers op zoek naar bruikbare spullen. 2. De parkcirkels. Sommige parkcirkels ontstaan spontaan, anderen worden georganiseerd. In een parkcircel gaat een groep (van ongeveer 5 tot 15) mensen in een kring zitten en naar elkaar luisteren. 3. De weggeefparty. Weggeefwinkels kennen we al langer, maar bij een weggeefparty besluit een persoon of gezin om zich te ontdoen van alle ballast. 4. De eetlokaalhoek met eetloklaalautomaat. Een aantal buurtwinkels voorzien in hun winkel een ‘eetlokaalhoek’. Daarin presenteren ze niet enkel producten van lokale boeren, maar kan iedereen ook zelf spullen te koop aanbieden. 5. Het stakingsliften. Meer en meer mensen liften om zich te verplaatsen. Deze occasionele lifters noemen zich ‘stakingslifters’ en automobilisten zijn sneller geneigd deze lifters mee te nemen op zulke dagen. Nogal wat mensen (her)ontdekken daardoor het plezier van het liften, zodat je in de zomer ook wel eens ‘plezierlifters’ kan tegen komen. 6. Weer-een- parkeerplaats-minder acties. Bewoners van dezelfde straat toveren daarbij een parkeerplaats om tot moestuin. 7. hapje-over-applicatie (HOA). Smartphone applicatie : wie na de maaltijd nog iets over heeft kan dit laten weten via deze applicatie. Iedereen die de applicatie heeft en in de buurt is kan dan meteen zien waar er wat te eten valt. Soms wordt een kleine vergoeding gevraagd, soms wordt hiervoor een lokale munt gebruikt. 8. De bankzitters. Bankzitters zijn vrijwilligers die minstens 2 uur per week voor een bank gaan zitten. Ze gaan daarbij het gesprek aan met de klanten en helpen ze inzicht te krijgen in het banksysteem. 9. De kooptroosters. In grote shoppingcentra lopen groepjes “kooptroosters” rondlopen. Ze spreken de mensen aan van wie ze vermoeden dat ze consumeren om innerlijke leegte in te vullen. Want wat blijkt, na een goed gesprek en enkele knuffels is de zin om te kopen meestal verdwenen. 10. De kindermarsen. Het meest opvallende fenomeen van 2012 worden ongetwijfeld de kindermarsen. Daarbij gaan kinderen van 6 tot 15 jaar overal ter wereld voettochten organiseren voor hun eigen toekomst. Ze nemen het niet langer dat volwassenen de toekomst van het planeet op het spel zetten.

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Reuters: Travel Picks:

Top 5 trend forecasts

for 2012

1. VALUE FOR MONEY Though the priority is to get away, cutting costs is still on the top of every traveller's mind. 2. RISE IN PET TRAVEL This comes just as countries worldwide rewrite travel requirements to lessen the burden and fees for passengers flying with animals. Some airlines have seen an uptick already, with Virgin reporting a 1500 percent increase in the number of dogs vacationing with their owners since 2003. 3. ATHLETIC "VOLUNTOURISM" Born out of the popular participation in famous world races such as the New York or London marathons, this trend is growing and spreading into other areas of sport including cycling, hiking, walking and even wheel chair racing for many worthy causes. The calorie-burning, well-intentioned trips have the doubly beneficial effect of raising money while getting fit. 4. REALITY TV DESTINATIONS Whether it's the cuisine or the fist pumps, reality shows are inspiring TV junkies to consider vacation spots that they may not have considered. 5. THE NEW UPGRADE Comfort, perks and new ways to upgrade define the face of flying for 2012. As airlines slice and dice their cabins, there will be inventive ways for passengers to find mini upgrades - think more leg room, more luggage room and more comfort.

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Just a

marketing blog

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Mashable :

5 tech trends to watch in 2012

Augmented Reality

The Micro-Payment Economy

The Rise of the UltraBook

Social/Digital Exhaustion

Mobile Chip Wars

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Miscellaneous foodie trendlists abound on the interwebs

1. Home cooking for the family table

2. Hyper-local home cooking

3. Shopping the farmers market

4. Gluten-free restaurant fare

5. Macarons

6. Death of the kids‟ menu

7. Gourmet doughnuts

8. Communal restaurant tables

9. Retro fare

10. Food prices will keep rising

11. Frugality is the new normal

12. Healthy eating is here to stay

13. Baby boomers control the cash

14. There is an app for all things food

15. Locally sourced everything

16. …

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"The best of Intel computing is now coming to

smartphones. It is coming first to China, the

largest market for smartphones in the world.“

(Intel)

“The biggest transformations will happen at the intersections of the virtual and the physical world.” (Intel)

To China

Page 26: Trends in 2012

1. Major systemic financial failure

2. Water supply crises

3. Food shortage crises

4. Chronic fiscal imbalances

5. Extreme volatility in energy and agriculture prices

6. Diffusion of weapons of mass destruction

7. Severe income disparity

8. Global governance failure

9. Critical systems failure

10. Terrorism

11. Recurring liquidity crises

12. Rising greenhouse gas emissions

13. Failure of climate change adaptation

14. Unsustainable population growth

15. Failure of diplomatic conflict resolution

16. Rising religious fanaticism

17. Vulnerability to pandemics

18. Irremediable pollution

19. Antibiotic-resistant bacteria

20. Land and waterway use mismanagement

21. Persistent extreme weather

22. Unmanageable inflation or deflation

23. Cyber attacks

24. Critical fragile states

25. Pervasive entrenched corruption

World Economic Forum 50 Global Risks 2012

26. Unprecedented geophysical destruction

27. Chronic labour market imbalances

28. Mismanagement of population aging

29. Unmanaged migration

30. Prolonged infrastructure neglect

31. Mismanaged urbanization

32. Rising rates of chronic disease

33. Mineral resource supply vulnerability

34. Entrenched organized crime

35. Massive incident of data fraud or theft

36. Massive digital misinformation

37. Hard landing of an emerging economy

38. Backlash against globalization

39. Unintended consequences of new life science technologies

40. Species overexploitation

41. Unintended consequences of climate change mitigation

42. Widespread illicit trade

43. Unilateral resource nationalization

44. Vulnerability to geomagnetic storms

45. Ineffective drug policies

46. Unintended consequences of nanotechnology

47. Militarization of space

48. Unforeseen negative consequences of regulations

49. Failure of intellectual property regime

50. Proliferation of orbital debris

Page 27: Trends in 2012

People will

oppose...

Biometric databases

Fracking

Superbowl ads for dog racing

European Central Bank

European Commission

Traffic jams

Unfreedom

High energy prices

Cookies

...

... in 2012

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“Systemic denial of freedom of accessing

information, will lead to a revolution” Tom Glocer, Thomson Reuters CEO

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Reuters Investment

Outlook 2012 –

Summit headlines

• U.S. money managers not giving up on equities

• High correlation poised to end, new era to begin

• Hedge fund managers lament the end of the golden era

• Unsettled markets to dominate 2012 investment climate

• StanLife Investments sees euro surviving, but plans for risks

• Mirae Asset says China to avoid hard landing, bets on consumers

• ECB to do what's needed to help Europe: Saccomanni

• Famed short-seller James Chanos says he's disappointed no one

has gone to jail over the financial crisis.

• Money managers say inequality risks social contract

• BNY's Grohowski sees below-average S&P 500 gains

• Goldman's O'Neill says Italy debt attractive

• Hedge fund manager Jen says EM assets to suffer in 2012

• Blackstone Asia head eyes growth in China, Southeast Asia

• Schroders CIO avoiding European equities, likes gold, cash

• HSBC tips Asian high yield bonds for 2012

• Investor see huge cost to settle mortgage mess

• U.S. will avoid euro zone contagion: top investors

• Investors prepare for more volatility in 2012

• Fisher turns bullish on stocks

• HSBC Wealth sees double-digit 2012 equity returns

• Pioneer sees euro surviving; equity rebound in 2012

• Investors map out fraught 2012 with nowhere to hide

• Deutsche Private Wealth sees double digit equity gains in 2012

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Sports marketing in 2012

1. Gamification

2. Social TV

3. Augmented reality

4. Social broadcasting

5. Focus on female fans

6. Twitter, quality of influence

7. Hi-tech stadiums

8. Superfans

9. Open source / open data

10. Apps

http://www.slideshare.net/tomjanca/game-set-fans-10-sports-marketing-trends-for-2012

Page 31: Trends in 2012

“Babyboomers show increasing „ski‟-behaviour:

spending-their-kids-inheritance”

“Babybusters shouldn‟t expect a big inheritance”

Herman Konings, nXt

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Champagne trends for 2012 1. Asia and Russia to be the next big markets

2. Prices will have to increase

3. Cellar masters will lay down more library

stock

4. Champagne will continue to “go green” but

along sustainable rather than organic or

biodynamic lines

5. Pinot Meunier will receive greater attention

6. Lower dosage levels & blanc de blancs/noirs

will gain greater prominence

7. Rosé will continue to grow but more

gradually

8. Prestige cuvées will return with a vengeance

9. Houses will seek to emphasise specific sites

and vineyards

10. Grower Champagnes will emerge more in

the on-trade

Wine trends 2012

1. Women buy the wine, while men are

cooking

2. Rosé and white gain on red

3. Power out, elegance in

4. Bio, organic, natural are bigtime.

5. Fairtrade wine pollutes

1. Sustainability will drive packaging

innovation

2. English sparkling wine reaches a

tipping point

3. Rosé forges ahead

4. The Far East moves in on Burgundy

5. The Old World wins back ground

Page 33: Trends in 2012

World Economic Situation and Prospects 2012 (DESA, United Nations)

Global economic growth started to decelerate on a broad front in mid-2011 and this slow growth is

expected to continue into 2012 and 2013. The United Nations estimates growth of world gross

product (WGP) at 2.8 per cent in 2011, and its baseline forecast projects growth of 2.6 per cent for

2012 and 3.2 per cent for 2013, which remains below the pre-crisis pace of global growth.

The coordinated policy resolve during the early stage of the crisis which helped stabilize financial

markets and jump-start a recovery is fading. Most developed country governments have

indiscriminately switched from fiscal stimulus to premature austerity measures. This has further

weakened global aggregate demand—already nurtured by persistent high unemployment.

Additionally, the failure of policymakers, especially those in Europe and the United States, to address

institutional and regulatory deficiencies to prevent sovereign debt distress and financial sector

fragility from escalating adds to existing risks for the global economy and is also exacerbating

volatility in international financial and commodity markets and slowing growth in developing

countries. All of these weaknesses are present and reinforce each other, but a further worsening of

one of them could set off a vicious circle leading to severe financial turmoil and a renewed global

recession for 2012-2013.

Against this background, several policy directions which could avoid a double-dip recession are

discussed, including the optimal design of fiscal policies to stimulate more direct job creation and

investment in infrastructure, energy efficiency and sustainable energy supply, and food security;

stronger financial safety nets; better coordination between fiscal and monetary policies; as well as the

provision of sufficient support to developing countries in addressing the fallout from the crisis and

the coordination of policy measures at the international level.

Page 34: Trends in 2012

− “Resilience. Adaptive capacity.”

− “Shared value and sustainable innovation.”

− “Governance of sustainability.”

− “A shift towards longer-term thinking across a range of financial institutions.”

− “Strategic government and long term investors.”

− “An evolved and enlightened form of capitalism that is more collaborative,

creative and works primarily for people and planet not simply profit.”

− “Green really is becoming normal and 2012 will see more of the same.”

− “Peer-to-peer collaborative consumption”

− “a cultural revolution happening in which people are abandoning the old, debt

fuelled passive consumption”

− “to rebuild a more human, local financial system”

− “people are making or restoring their own stuff”

− “from Capitalism 2.0 to philanthrocapitalism” (Richard Branson)

Guardian: 2012 predictions from sustainability experts

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UBS Global Outlook 2012

Debt will also dominate 2012.

Powerless monetary stimulus.

European sovereign debt crisis unresolved.

Recession.

China will play a pivotal role.

In the euro crisis, breaking taboos is no longer taboo. Snap elections as an outlet.

Social unrest unnerves financial markets.

Growth slump promises turbulence.

Page 36: Trends in 2012

GNSS on smarthphones (from

Kurzweilai.net)

– next-generation location based services and apps and a race between GNSS providers, chipset makers, handset manufacturers, system integrators, app developers and carriers to deliver better position accuracy and reliability, led by Apple, Microsoft/Nokia, and Google/Samsung/others.

– Messaging a nearby unknown person by just pointing your phone.

– Geo-located augmented-reality overlays.

– Accurate positioning of moving targets in real time.

– Precisely targeted location-based ads.

– High-precision positioning signals can also drive a drone to hit a moving vehicle.

Science fiction’s predictions for

the year 2012, from io9.com

– Terrorists will attack the burgeoning

transhumanist movement.

– Aliens will start to colonize the Earth.

– The world will end. (Yes, this is the big one,

the most common fictional outcome for the

coming year. Maybe it will end in a

blockbuster-worthy series of disasters

straight out of Roland Emmerich’s 2012 or

The Asylum’s 2012 trilogy. But maybe, just

maybe, the end of our world will look more

like Grant Morrison’s The Invisibles, where

humanity moves on to the next phase of our

existence. Then the world would end not with

a bang, but with a transcendence.)

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The European Commission: 2012 Annual Growth Survey

– Pursuing differentiated growth-friendly fiscal consolidation: implementing sound budgetary policies, tailored according to Member States’ current fiscal positions; maintaining as far as possible investment in growth-enhancing areas; and making tax policies more growth-friendly

– Restoring normal lending to the economy: facilitating banks’ access to term funding and strengthening their capital positions; limiting the impact of banking sector reform on the flow of credit to the real economy; taking further measures to support SMEs’ access to finance; and developing a new European venture capital regime

– Promoting growth and competitiveness for today and tomorrow: building the EU digital economy, completing the internal market in services and tapping the growth potential of external trade; making the best use of the EU budget to underpin growth-boosting investment; and fast-tracking the pending and future proposals at EU level listed in an Annex to the AGS

– Tackling unemployment and the social consequences of the crisis: promoting business creation and self employment; enhancing labour mobility; strengthening initiatives that combine work experience and education; reducing labour taxation and disincentives to job creation; reinforcing coverage and effectiveness of active labour market policies and improving social protection systems to protect the most vulnerable

– Modernising public administration: improving national business environments by minimising administrative burdens; ensuring that exchanges between administrations and businesses/citizens can be done digitally; and implementing the commitment to cut start-up time for new businesses to three days

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“Winning the Race With Ever-Smarter Machines”

“Rapid advances in information technology are yielding applications

that can do anything from answering game show questions to driving

cars. But to gain true leverage from these ever-improving technologies,

companies need new processes and business models.” (MIT Sloan Management Review, December 2011)

Page 39: Trends in 2012

Harvard Business Review

1. Convergence Emergence. ("trans-media" experiences are

likely to define "social" in the year to come.)

2. The Cult of Influence. (tools and techniques professionals

use to "score" digital influence and actually harness, scale

and measure the results of it.)

3. Gamification Nation. (look for it in areas from HR, to

government, healthcare and even business management.)

4. Social Sharing. (Social sharing is more closely aligned

with e-commerce or web transactions.)

5. Social Television.

6. The Micro Economy.

Six Social Media Trends for 2012

1. Responding Like a Trained Monkey.

2. Mindless Traditions.

3. Reading Annoying Things.

4. Work That's Not Worth It.

5. Making Things More Complicated Than They Should Be.

Five Things You Should Stop Doing in 2012

1. Find a trustworthy mentor

2. Form a leadership development group

3. Volunteer in a civic or service organization

4. Work in or travel to one new country

5. Ask more questions than you answer

Five Resolutions for Aspiring Leaders

Page 40: Trends in 2012

JWT Intelligence: 10 trends for 2012

1. Navigating the new normal

2. Live a little

3. Generation go

4. The rise of shared value

5. Food as the new eco-issue

6. Marriage optional

7. Reengineering randomness

8. Screened interactions

9. Celebrating aging

10. Objectifying objects

Misc. Trends found on slideshare 1. Mobile Commerce 2. Mobile Payments 3. Mobile + TV 4. Connected TV 5. Mobile in China, India & Africa 6. Mobile's Threat to Other Services 7. Ecosystems & Walled Gardens 8. Real Time Bidding & Automation 9. Education Enabled 10. Hijacks & Guerrilla Marketing 11. 'eBay' for Services 12. Simplicity

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JWT Intelligence: 100 things to watch in 2012

Page 42: Trends in 2012

• http://www.standaard.be/artikel/detail.aspx?artikelid=GIA3KSQQE

• http://scienceofthetime.com/

• http://usa.chinadaily.com.cn/epaper/2012-01/13/content_14440846.htm?bsh_bid=64487808

• http://www.washingtonpost.com/business/economy/ces-2012-the-best-gadgets-and-products-from-this-years-show/2012/01/13/gIQA83fuwP_story_1.html

Page 43: Trends in 2012

Postal services

• http://toptrends.nowandnext.com/2011/07/25/the-future-of-post-offices-and-postal-services/

• http://www.cato.org/pubs/journal/cj31n1/cj31n1-9.pdf

• http://www.fsteurope.com/article/European-e-ID-Services-future-trends-and-Nordic-experiences/

• http://www.dp-dhl.com/en/logistics_around_us.html • http://www.senior-executive-

forum.com/echo2011.htm • http://www.shawndubravac.com/2011/03/thefutureof

mailservice/

Page 44: Trends in 2012

• http://www.dailymail.co.uk/travel/article-2077491/Travel-trends-2012-Spains-fiesta-Mexicos-holiday-magic.html

• http://www.travelbite.co.uk/editors-blog/2012/01/13/editor-s-blog-top-travel-trends-of-2012

• http://www.abtn.co.uk/feature/0716779-what-lies-ahead-2012

Page 46: Trends in 2012

• http://seniorhousingnews.com/2011/12/29/senior-care-technology-review-mobile-data-charting-telecare-and-2012-trends/

• http://seniorhousingnews.com/2012/01/09/top-10-trends-in-senior-housing-for-2012/

• http://digitalhealthsummit.com/news/senior-care-technology-review-2012-international-ces-more/

• http://www.londonhp.nhs.uk/wp-content/uploads/2011/03/Where-People-Die-Gomes.pdf

• http://content.healthaffairs.org/content/22/6/27.short • http://www.rand.org/news/press.html

Page 48: Trends in 2012

Stratfor annual forecast 2012

“2012 is the year in which it will become clear that the Post-Cold War world has

come to an end, being replaced by changed players and changed dynamics. Our

forecast for 2012 is framed by the idea that we are in the midst of what we might

call a generational shift in the way the world works. ”

On Europe

“The European Union and eurozone will survive 2012, and Europe's financial crisis

will stabilize, at least temporarily. However, Stratfor expects Europe to continue its

long, painful slide into deepening recession. Germany, seeing an opportunity in the

ongoing financial crisis, is using its superior financial and economic position to

attempt to alter the eurozone's structure to its advantage. As the ratification process

proceeds, European hostility toward Germany and Brussels will increase.At the

national level, the deepening recession will translate into general anger toward the

government's announced austerity measures. The relative dearth of elections will

deny that anger its normal release valve of centrist opposition parties, emboldening

nationalist and extremist movements and leading to social unrest.Political and

financial turbulence will persist within this framework as Germany negotiates the

new treaty with other eurozone countries. Though the core of these negotiations is a

highly contentious abdication of national fiscal sovereignty, Europe is highly likely

to adopt the new treaty since a perceived failure would dramatically accelerate the

collapse of EU political structures and implementation will not happen in 2012.”

Page 49: Trends in 2012

About “Las Vegas Consumer Electronics Show” via The Guardian

1. Apple is the sun around which many exhibitors revolve

2. Microsoft is no longer the centre of the consumer electronics world

3. 3D TV is being pushed – but it's still not compelling

4. If you're buying a laptop this year, you might consider an "ultrabook“

5. 3D printing could arrive in the living room in the next few years

6. Apple is king, except when it comes to TVs

7. 'Smart' is also being shoehorned into your washing machine and dryer

8. Nobody knows who should do the keynote speech...

9. Most tablets are going nowhere, but look out for smart TV

10. Just about everyone who's anyone has an app

Page 50: Trends in 2012

Also in 2012...

Apocalypse fatigue