Trends And Strategies In The Creative Industries
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Trends and Strategies in the Creative Industries Elske Joustra Sanne Jansen Stefanie van der Flier Priscilla Bossaert
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Transcript of Trends And Strategies In The Creative Industries
Trends and Strategies in the Creative
Industries
Elske Joustra
Sanne Jansen
Stefanie van der Flier
Priscilla Bossaert
Hypotheses
“ Peer production of content will structurally alter production processes in the
magazine industry”
Technical developments
New Media
Peer production
Non-proprietary
Copyright
Value of content
Examples
Blogosphere
Elle Blog
Social Networks
Glamour
Online communities
Mixing Bowl
Users Producers
Immersion
Virtual Dressing Room
Conclusion
Questions?
