Trends and opportunities in South East Asia Horticulture fileTrends and opportunities in South East...
Transcript of Trends and opportunities in South East Asia Horticulture fileTrends and opportunities in South East...
By Jan Omvlee, Export DirectorBangkok, March 15-17, 2017
Trends and opportunities in South East Asia Horticulture
• Family owned; 100% vegetable; international
• Turnover 400 million euro's; 2.700 employees
• 32 Subsidiaries; breeding stations in all important
climate zones
• Yearly investment R&D -> 30% of turnover
Family company
• 28 Crops with more than 1,200 varieties
• Crops for protected cultivation, such as tomato,
sweet and hot pepper, cucumber
• Open field crops, such as spinach, carrot, cabbage
• World leader in lettuce
100% Focused on vegetables
• Customers in more than 100 countries
• Growers, processors, trade, retail and consumers
• High quality seeds with appropriate characteristics
• Services regarding crop-management and chain-
management
Seeds & Services
• To find out the requirements for all chain partners,
including consumers
• To introduce innovations and new products to
the chain partners, including consumers
Chain management
Trends and opportunitiesin horticulture in SEA
• Growing middle class
• Middle class people willing to pay for quality
• Fast growing demand for healthy vegetables andconvenience
• Development of big retailers
• Need for higher production per hectare => more protected cultivation, high tech and mid tech
• Hydroponic growing techniques: more productionless use of water, less chemicals, healthy product
• Need for improved varietes
• Need for crop management advice for growers andlarge horticultural projects
• Cool chain investments
Trends and opportunitiesin horticulture in SEA
What can Rijk Zwaan offer tothe horticulture in Asia?
• Exellent varieties
• Crop management services
• Chain management services
• Advice regarding high tech horticultural projects
• Input in new ways of vegetable production such as plant factories and vertical growing