Trends and Challenges in Health and Wellness Tourism Puczkó László, PhD CMC.
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Transcript of Trends and Challenges in Health and Wellness Tourism Puczkó László, PhD CMC.
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Trends and Challenges in Health and Wellness Tourism
Puczkó László, PhD CMC
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Feeling well...
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Health & Wellness‘Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity’ (WHO, 1948)
‘The extent to which an individual or a group is able to realize aspirations and satisfy needs, and to change or cope with the environment. Health is a resource for everyday life, not the objective of living; it is a positive concept, emphasizing social and personal resources as well as physical capabilities’ (WHO, 1984)
‘A special state of health comprising an overall sense of well-being which sees ‘Man’ as consisting of body, spirit and mind and being dependent on his environment’ (Dunn, 1959)
„A way of life oriented toward optimal health and well-being in which the body, mind, and spirit are integrated by the individual to live more fully within the human and natural community”(Myers, Sweeney & Witmer, 2000)
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Well-what??
English-speaking world not altogether familiar with the term ‘wellness’
‘Wellness’ often synonymous with ‘medical’ in CEE
No word for wellness in some languages Hebrew = ‘health’ Finnish = ‘wellbeing’ Slovenian = ‘well-feeling’ German = ‘Wohlfühl’ or ‘Wohlsein-Oase’
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Types of Health Tourism
Wellness Medical
Holistic Leisure and Recreation
Medical Wellness
Medical (Therap-
eutic)
Medical (Surgical)
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Body
Medical (therapeutic)
Tourism
Leisure Spa Tourism
Spirit
Thalasso Tourism
Medical (surgical) Tourism
Holistic Tourism Yoga and
Meditation Tourism
Occupational Wellness Tourism
Spiritual Tourism
Mind
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Spiritual Beauty Treatments
Therapeutic Recreation
Rehabilitation (illness related)
Cosmetic Surgery
Yoga and Meditation Sport & Fitness Rehabilitation
(lifestyle related)Healing &
Recuperation Dentistry
New Age Pampering Occupational Wellness Operations
Thalassotherapy
Nutritional & Detox Programmes
Holistic Leisure and Recreation Medical Wellness Medical
(therapeutic)Medical
(surgical)
Wellness Tourism Medical Tourism
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Holistic Leisure and Recreation Medical Wellness Medical
(therapeutic)Medical (surgical)
Types of Health Tourism Facilities
Retreat Spas Hospitals & Clinics
Ashram Hotels & Resorts
Festivals Leisure centres
Cruises
Wellness Tourism Medical Tourism
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Challenges
1. Experiences2. Trust & Safety
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Blue Lagoon (Iceland)
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Challenge
1. Experiences2. Trust & Safety3. Milieu4. Finances
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Lake Wellness (Finland)
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Li'tya Spa Dreaming, St Kilda
“We've Spent 40,000 Years Creating the Day Spa of your Dreams.”
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And More...
Miraval, Life in Balance (Arizona, USA)Desert Journey: balancing a feathar on palm
while walking The Oberoi Rajvilas (Jaipur, India)
Rice and Milk Peeling & Turmeric Scrub The Spa at Mandarin Oriental (Tokyo,
Japan) Treatment according to the given day, hour
and personality with applicable colours and smells
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What Already Exist...
Yoga
Mother-Baby & Mother-Daugther Cruise
For Singels
Sport & fitness GardeningGardening
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New Directions
Shift back to indigenous & natural products & treatments
Need for greening or spas & eco-friendliness More holistic tourism Growth of global wellness hotels More wellness areas at music festivals Increase in gastro-travel More fusion treatments (e.g. Aquaveda, Yogalates) Flexible delivery of treatments (e.g. own home,
workplace, online, even in bars!)
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What Will Come?
Wellpitals SpaLiving
Eco-Fit Resort Dreamscapes
MySpa Hol-Life Retreat
Well-Working Budget-Spa