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TRENDING THE FUTUREThe last 150 days & the next 150 days in the world of digital marketing & advertising.

02.18.11

www.space150.com

Monday, February 21, 2011

http://www.space150.com


Digital technology is not killing our social lives.It’s changing the world for the better.

Or is it?

Over the last 150 days, digital technology has seen some growing pains.

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The 30-second Spot Publishing

TwitterGroup Buying

TabletsMobile

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:: How will it evolve?:: Who is your real competition?:: Does it work?:: Who will prevail?:: Fad or death of the laptop?:: Does your grandma have a smartphone?


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THE 30-SECOND SPOT: HOW WILL IT EVOLVE?


The Old Spice Man campaign was the pioneer of life beyond 30-seconds. Over a year later, he’s still going strong and back for round 3.


Mercedes organized a “tweet race” to the Super Bowl fueled not by gas, but by the tweets of people following along and leading up to the TV spot.


Doritos has been doing “Crash the Super Bowl” for years now, but this year they partnered with Pepsi to take it to a new level of buzz before and after the game.


Volkswagen leaked their Super Bowl spots the Friday before the game and took home top ratings as the most likeable ads during the game.


Glee: Gleeking into every nook and cranny of American media and culture through iTunes, live shows, magazine covers, product placement, and a Super Bowl ad.


FORMAT MAY CHANGE, BUT SHORT VIDEO MESSAGES WON’T GO AWAY.

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ROCK THE BEFORE & AFTER OR DON’T EVEN SHOW UP TO THE GAME.

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FOR THE FUTURE:


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PUBLISHING:WHO IS YOUR REAL COMPETITION?


The nature of the internet is cheap publishing - openly available to all.


It used to be that to publish a book, you needed a publishing deal or a ton of money.


Seth Godin’s Domino Project is breaking down the barriers of traditional publishing - getting quality ideas to more people, more quickly, by cutting out the middleman.


Amazon now sells 115 E-Books for every 100 paperbacks. With the proliferation of mobile technology, the way we distribute content will continue to evolve.


The Mac and Chrome app stores have launched, making it easy for anyone to publish new software ideas or download the applications without physical distribution.


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BOLD IDEAS ARE THE REAL COMPETITION.


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THE MOST AGILE INNOVATORS WILL WIN.

FOR THE FUTURE:


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TWITTER: DOES IT WORK?


Digital spam is becoming a bigger issue on Twitter. The signal to noise ratio is starting to exceed people’s tolerance.


John Mayer left 3.7 million followers behind when he quit Twitter in favor of Tumblr.

“no artwork created by someone with a healthy grasp of social media thus far has proven to be anything other than disposable.”-John Mayer


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Digital Death showed that we may overestimate the popularity of celebrities in social media and what their fans would be willing to pay to get them back.


$#*! My Dad Says went from Twitter to broadcast. An interesting phenomenon, but ratings show it’s on the verge of cancellation.


The Old Spice “Smell Like a Man, Man” campaign helped Old Spice become the number one selling men’s deodorant in America.


After some positive tweets from 50 Cent about the stock of his company, H&H Imports, the stock soared 240% driving the company value up $50 million.


Besides just being a brilliant media buy, #demandaljazeera showed us the real power of Twitter to connect the world in real-time.


TWITTER IS NOT A SOCIAL NETWORK. IT’S AN INFORMATION NETWORK.

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STARTTHINKING DIFFERENTLY ABOUT TWITTER.

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FOR THE FUTURE:


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TABLETS:FAD OR DEATH OF THE LAPTOP?


The iPad’s sales have outpaced iPhone initial-year sales. The iPhone has been around since 2007, and it’s certainly not going anywhere.


The BlackBerry PlayBook will be the device that brings tablets to corporate America, but greater success will depend on it’s appeal to non-BlackBerry users.


Sink or swim, every manufacturer is jumping on the tablet bandwagon. We’re past the early adoption phase. The early majority arrived at Christmas.


Will E-Readers stay relevant as tablet prices drop? Will the lines between E-Readers and tablets continue to blur or will innovation diverge? We can’t be sure.


What we do know is: the demand for laptops is still big and they do lots of things that tablets just aren’t made for. Don’t give up on them yet.


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THERE IS NOW A DIFFERENT DEVICE FOR EVERY PART OF YOUR DAY.


TABLETS ARE HERE TO STAY.

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FOR THE FUTURE:


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MOBILE:DOES YOUR GRANDMA HAVE A SMARTPHONE?


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91% of Americans use cell phones.

http://arstechnica.com/telecom/news/2010/03/wireless-survey-91-of-americans-have-cell-phones.ars




THAT MEANS YOUR GRANDMA HAS ONE.


AND YOUR BABY.Monday, February 21, 2011

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By Christmas 2011,1 in 2 Americans will have a SmartPhone.

http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/




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There are roughly 37.5 million grandmas in the United States.


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That’s at least 18.75 million grandmas with SmartPhones by Christmas.


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More people, more devices.

What about the 27% of Americans who already have a smartphone?


Remember that old joke?

YOUR REFRIGERATOR IS RUNNING...

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IT JUST STARTED.


Mobile is now more than one device, it’s digital functionality like “smart” appliances, augmented reality and physical functionality that connect with our lives and devices.


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Mobile isn’t just in American homes. It’s larger than that, shaping culture and the world as we know it.

At home and abroad.


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6 in 10 people around the world now have a mobile phone.

http://www.usatoday.com/tech/news/2009-03-02-un-digital_N.htm




EGYPT WAS A GLOBAL LANDMARK OF MOBILE ACTIVISM.


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MOBILE. EVERYONE. EVERYWHERE. IT’S BECOMING A PART OF OUR DNA.


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NOT THINKING MOBILE? YOU’RE BEHIND.


MOBILE EVERYTHING.

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FOR THE FUTURE:


THE FUTURE

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The future will be about...

Agile Innovation

Transforming the way we interact with information and our environment

Value for both brand and consumer

Truly integrated technology


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THIS IS PROGRESS.

We Are Here

a

Time

THE FUTURE


THANKS

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JAKE SZYMANSKIAssociate Brand Planner space150

[email protected]

www.space150.com

NICOLE NEWVILLEVP Brand & Media Planning space150

[email protected]


mailto:[email protected]






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