Trending The Future - space150 v27

TRENDING THE FUTUREThe last 150 days & the next 150 days in the world of digital marketing & advertising.

02.18.11

27

Wednesday, February 23, 2011

A spaceLab Productionwww.space150.com

27


http://www.space150.com


The World is Changing.

The last 150 days have seen violence, political unrest, natural disasters, cultural, and economic struggle amidst an evolving era of technological questions that have made us all a little nervous and a little bit more excited.

Is the world we’ve created holding influence over technology, or is technology dictating our future?


LET’S TAKE A LOOK AT:The World

The Digital Landscape

The Future


THE WORLD


v27

U.S. troops have now been in Afghanistan longer than the Soviet Union was.

http://www.telegraph.co.uk/news/worldnews/asia/afghanistan/8162940/Nato-in-Afghanistan-longer-than-Soviet-Union-analysis.html




Hungary endured toxic floods. October 4


Economies struggled in Europe. October 12-22


North Korea fired shots at South Korea. November 23


America worked through the 2010 Mid-term Elections and Healthcare Reform.


Floods devastated eastern Australia.


WikiLeaks all but confirmed that peak oil is imminent. February 9, 2011


Luckily, there was a positive side.


WikiLeaks redefined confidentiality on a global scale and made governments rethink their international responsibility.


The Burj Khalifa was completed in Dubai, seizing the title of world’s tallest building. October 1


The world’s first private spacecraft was launched. December 8


The International Space Station surpassed the record for the longest human occupation of space. October 22


NASA discovered arsenic-based life. December 2


Egypt gave us a taste of what happens when the Internet is taken away...


...what people will do to get it back, and its power to connect the world when it’s working.


THE DIGITAL LANDSCAPE


Digital technology is not killing our social lives.It’s changing the world for the better.

Or is it?

Over the last 150 days, digital technology has seen some growing pains.


The 30-second Spot Publishing

TwitterGroup Buying

TabletsMobile

:: How will it evolve?:: Who is your real competition?:: Does it work?:: Who will prevail?:: Fad or death of the laptop?:: Does your grandma have a smartphone?


THE 30-SECOND SPOT: HOW WILL IT EVOLVE?


The Old Spice Man campaign was the pioneer of life beyond 30-seconds. Over a year later, he’s still going strong and back for round 3.


Mercedes organized a “tweet race” to the Super Bowl fueled not by gas, but by the tweets of people following along and leading up to the TV spot.


Doritos has been doing “Crash the Super Bowl” for years now, but this year they partnered with Pepsi to take it to a new level of buzz before and after the game.


Volkswagen leaked their Super Bowl spots the Friday before the game and took home top ratings as the most likeable ads during the game.


Glee: Gleeking into every nook and cranny of American media and culture through iTunes, live shows, magazine covers, product placement, and a Super Bowl ad.


FORMAT MAY CHANGE, BUT SHORT VIDEO MESSAGES WON’T GO AWAY.


ROCK THE BEFORE & AFTER OR DON’T EVEN SHOW UP TO THE GAME.

FOR THE FUTURE:


PUBLISHING:WHO IS YOUR REAL COMPETITION?


The nature of the internet is cheap publishing - openly available to all.


It used to be that to publish a book, you needed a publishing deal or a ton of money.


Seth Godin’s Domino Project is breaking down the barriers of traditional publishing - getting quality ideas to more people, more quickly, by cutting out the middleman.


Amazon now sells 115 E-Books for every 100 paperbacks. With the proliferation of mobile technology, the way we distribute content will continue to evolve.


The Mac and Chrome app stores have launched, making it easy for anyone to publish new software ideas or download the applications without physical distribution.


BOLD IDEAS ARE THE REAL COMPETITION.


THE MOST AGILE INNOVATORS WILL WIN.

FOR THE FUTURE:


TWITTER: DOES IT WORK?


Digital spam is becoming a bigger issue on Twitter. The signal to noise ratio is starting to exceed people’s tolerance.


John Mayer left 3.7 million followers behind when he quit Twitter in favor of Tumblr.

“no artwork created by someone with a healthy grasp of social media thus far has proven to be anything other than disposable.”-John Mayer


v27

Digital Death showed that we may overestimate the popularity of celebrities in social media and what their fans would be willing to pay to get them back.


$#*! My Dad Says went from Twitter to broadcast. An interesting phenomenon, but ratings show it’s on the verge of cancellation.


The Old Spice “Smell Like a Man, Man” campaign helped Old Spice become the number one selling men’s deodorant in America.

http://www.slideshare.net/space150/trending-the-future-space150-v27#postComment




After some positive tweets from 50 Cent about the stock of his company, H&H Imports, the stock soared 240% driving the company value up $50 million.


Besides just being a brilliant media buy, #demandaljazeera showed us the real power of Twitter to connect the world in real-time.


TWITTER IS NOT A SOCIAL NETWORK. IT’S AN INFORMATION NETWORK.


STARTTHINKING DIFFERENTLY ABOUT TWITTER.

FOR THE FUTURE:


GROUP BUYING:WHO WILL PREVAIL?


Groupon: The OG.


Google took a $6 billion stab at buying Groupon, but was rejected. No matter. They’ll soon be joining the group-buy melee with Google Offers.


Amazon just sunk a $175 million investment into Groupon rival LivingSocial.


Facebook Deals now piggybacks onto Facebook Places allowing local business owners to do Foursquare-like specials for check-ins at their location.


As we climb out of the recession, consumers have changed. Impulse has become a luxury and our

perception of value has been redefined.


CONSUMERS AND BUSINESSES MUST BOTH BENEFIT.


VALUE WILL REIGN SUPREME.

FOR THE FUTURE:


TABLETS:FAD OR DEATH OF THE LAPTOP?


The iPad’s sales have outpaced iPhone initial-year sales. The iPhone has been around since 2007, and it’s certainly not going anywhere.


The BlackBerry PlayBook will be the device that brings tablets to corporate America, but greater success will depend on it’s appeal to non-BlackBerry users.


Sink or swim, every manufacturer is jumping on the tablet bandwagon. We’re past the early adoption phase. The early majority arrived at Christmas.


Will E-Readers stay relevant as tablet prices drop? Will the lines between E-Readers and tablets continue to blur or will innovation diverge? We can’t be sure.


What we do know is: the demand for laptops is still big and they do lots of things that tablets just aren’t made for. Don’t give up on them yet.


THERE IS NOW A DIFFERENT DEVICE FOR EVERY PART OF YOUR DAY.


TABLETS ARE HERE TO STAY.

FOR THE FUTURE:


MOBILE:DOES YOUR GRANDMA HAVE A SMARTPHONE?


91% of Americans use cell phones.

http://arstechnica.com/telecom/news/2010/03/wireless-survey-91-of-americans-have-cell-phones.ars




THAT MEANS YOUR GRANDMA HAS ONE.


AND YOUR BABY.Wednesday, February 23, 2011

By Christmas 2011,1 in 2 Americans will have a SmartPhone.

http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/




There are roughly 37.5 million grandmas in the United States.


That’s at least 18.75 million grandmas with SmartPhones by Christmas.


More people, more devices.

What about the 27% of Americans who already have a smartphone?


Remember that old joke?

YOUR REFRIGERATOR IS RUNNING...


IT JUST STARTED.


Mobile is now more than one device, it’s digital functionality like “smart” appliances, augmented reality and physical functionality that connect with our lives and devices.


Mobile isn’t just in American homes. It’s larger than that, shaping culture and the world as we know it.

At home and abroad.


6 in 10 people around the world now have a mobile phone.

http://www.usatoday.com/tech/news/2009-03-02-un-digital_N.htm




EGYPT WAS A GLOBAL LANDMARK OF MOBILE ACTIVISM.


MOBILE. EVERYONE. EVERYWHERE. IT’S BECOMING A PART OF OUR DNA.


NOT THINKING MOBILE? YOU’RE BEHIND.


MOBILE EVERYTHING.

FOR THE FUTURE:


THE FUTURE


The future will be about...

Agile Innovation

Transforming the way we interact with information and our environment

Value for both brand and consumer

Truly integrated technology


THIS IS PROGRESS.

We Are Here

a

Time

THE FUTURE


THANKS


COMMENTS?


Nicole NewvilleVP Brand & Media Planning

[email protected]

Jake SzymanskiAssociate Brand Planner

[email protected]

www.space150.com27


mailto:[email protected]






www.space150.com

Special Thanks To:Craig KeyChristina DorrNed LampertEric SchlauchMichelle SwansonJames Squires

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IMAGE CREDITS

Boston.com - The Big Picture

AP Photo / Bela SzandelszkyBoston.com - The Big Picture

REUTERS / Charles PlatiauBoston.com - The Big Picture

STR/AFPBoston.com - The Big PictureGetty Images

Matt McClainLos Angeles Times FrameworkGetty Images

OK_01Pro-ZakFlickr

Ben Stansall / AFPBoston.com - The Big PictureGetty Images

Mono Lake TufasDan SmithPicasa

Peter MacdiarmidBoston.com - The Big PictureGetty Images

Lefteris PitarakisBoston.com - The Big PictureAssociated Press

Is Your Refrigerator Running?dmguzFlickr


Trending The Future - space150 v27

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Transcript of Trending The Future - space150 v27