Neil Kumar Ben Aldern Shirley Song Darrik Carlson Manohar Jonnalagedda Rachel Fu Arielle Patrice Scott

See Search ShopTrendee

The ProblemThe Problem

TV commercials tell you why

to buy something, not how

Directs consumers to local stores

Allows consumers to purchase directly from their phone

Turns TV marketing campaigns interactive

The Trendee SolutionThe Trendee Solution

How it works

Home Item List Item Page

Target MarketTarget Market

Consumers50MM Smartphones

Avg Amer. Spends $1,801 on Clothing

Avg. Amer Watches 4 Hours of TV/Day

Fun Facts“Sex and the City” – 7.3MM Viewers

Project Runway – 3.2MM Viewers

Gossip Girls – 3.5MM Viewers

RetailersOn Avg, 10% of Revenue

For Marketing

Avg $300M Marketing Budget

32 Target Companies

$9.6B Potential Market

Marketing and DistributionMarketing and Distribution

Social Media Pre-Launch

Social Media Pre-Launch Big Launch! Big Launch! Community BuildingCommunity Building

Real-Time

Mobile

Focused Locally

Pop Culture & TV Driven

Product DifferentiationProduct Differentiation

“Trendee bridges pop culture and fashion!”

CompetitionCompetition

Revenue Model

CPM

Percent of Sale

Projected Financial Statements – Selected ItemsYear 2010 2011 2012 2013 2014

Income Statement Items, (in US$ 1,000s)

CPM Fees 631 10,678 28,801 41,059 45,525

Commissions 119 2,133 5,749 8,249 9,192

Total Revenue 750 12,811 34,551 49,308 54,717

Net Income 554 12,353 33,532 47,037 49,636

Balance Sheet Items, (in US$ 1,000s)

Retained Earnings 481 12,833 46,366 93,403 143,039

Cash Flow Items, (in US$ 1,000s)

Operating 555 12,372 33,564 47,087 49,719

Investing (12) (26) (42) (61) (108)

FinancialsStart-up Cost - first 12 months $ 200,000• Product development and testing: $ 80,000• Business development: $ 40,000• General & Administrative $ 52,000

Monthly Fixed Cost $ 8,300• Technology Development $ 5,200• Other operating expenses $ 3,100• Monthly Breakeven: 5,000 users

Return on Investment • 5-yr total return 244 times• 5-yr annualized ROI 200%

Start-up Cost - first 12 months $ 200,000• Product development and testing: $ 80,000• Business development: $ 40,000• General & Administrative $ 52,000

Monthly Fixed Cost $ 8,300• Technology Development $ 5,200• Other operating expenses $ 3,100• Monthly Breakeven: 5,000 users

Return on Investment • 5-yr total return 244 times• 5-yr annualized ROI 200%

Action Plan and TimelineAction Plan and Timeline

•Shopping list•Search•Store info•Location based store finder

•Pictures of inventory

•List of shows•Items featured on episodes

•Subscribe to shows and Celebrities

•Facebook connect

•Request friend’s opinion

•Matching items

•Friend’s opinions on top

•Items prepared for arrival

•Expand beyond fashion TV shows

•Intelligent shopping

•International

Phase 2 Phase 3Phase 1

Team Ben Aldern – Project Manager

2nd year Mechanical Engineering CEO of RootSurge

Arielle Patrice Scott – Marketing 4th year IT-Media VP Marketing of Indinero

Shirley Song – Product development 4th year Chemical Engineering

Darrik Carlson – Product development 2nd year Mechanical Engineering

Manohar Jonnalagedda – Software development 2nd year CS Masters Webmaster of Jazz sur la Plage

Neil Kumar – Software development 3rd year Electrical Engineering/Computer Science Extensive mobile application development experience

Rachel Fu – Financials 4th year Business Administration

Demo

Thank You!

Questions?