Trendcasting in EMEA: Six Big Ideas that Have the Potential to Impact the Near Future of European...

1Confidential ©2012 RedPrairie Corporation. All rights reserved.Confidential ©2012 RedPrairie Corporation. All rights reserved.

TrendcastingPrashant Bhatia, Dave Bruno

2Confidential ©2012 RedPrairie Corporation. All rights reserved.

“Big Ideas”

The Future of

Commerce

•NFC

•Mobile Workforce

•Big Data

•For-Profit Labour Optimisation

•Augmented Reality

•Crowdsourcing

3Confidential ©2012 RedPrairie Corporation. All rights reserved. 3Confidential ©2012 RedPrairie Corporation. All rights reserved.

Near Field CommunicationsLooking Past Payments1


NFC, Explained

• Short-range wireless technology>~10 cm

• Smartphones gain instant access to data from any other NFC-enabled handset or NFC tag


Bluetooth, RFID, QR Codes…Why NFC?

• Versatile• Standards-based• Interoperable• Security-ready• No “pairing” or

camera required


Payments Have Early Momentum• Mobile payments getting

the most attention> APAC and EMEA> Google is in early

The Future of NFC Looks Well Beyond Payments…


NFC in the Supply Chain

• NFC Data Logger scans, monitors, and communicates all temperature data

• Any NFC-enabled phone can scan tags and capturethe cold storage data > Easily share with anyone

in the cold chain


NFC in Marketing• NFC chips embedded in posters

> Posters all around Reading, UK

• Primarily younger CPG target audiences> Lynx, Vaseline, Toni & Guy, Magnum

• Tap posters with phone for content> Coupons, contests, video, product info

3,000 Taps 78% Rated Positive 49% Downloaded Content 87% “Likely to Repeat”


• NFC-enabled billboards in 6 Singapore subway stations

• Enabling 2M commuters to connect and transact> Reserving Taxis> Transit Guides and Tickets> Forever 21

NFC and Commerce


Skylanders: NFC and FUN

• Physical figures interact with games via NFC “portal”

• History & attributes stored with figures

• Figures play on any console


PAYMENT TAG READING

PEER TO PEERTICKETING

700MNFC PHONES WILL SHIP IN 2016

*Forrester

Mobility + NFC = Unlimited Potential

• Identification• Time & Attendance• Loyalty• Transportation• Inventory• Physical Access• Coupons & Offers


2Enterprise Mobility Comes of AgeThe Time is Now to Mobilize the Workforce


Enterprise Adoption Lags Far Behind

Consumers…

…and Workers Are Feeling the Disconnect


How Staff Spend their Nights…• Invite friends to go out using Facebook• Decide which restaurant using UrbanSpoon• Make reservations using OpenTable• Check-in using FourSquare• Decide what to order using Yelp• Buy movie tickets using Flixster• Take a picture and tag friends on Facebook• Review the restaurant using Zagat• Check-in at the movie using FourSquare• Tweet about the movie• Post about the night on Facebook


• Call into work to learn when they work next• Run to the back room to check the schedule• Write their boss a note if they want a day off• Punch in on a clock • Check with their manager for assignments• Leave the task at hand to do e-learning• Let the supervisor know the task is complete• Transfer jobs by entering in a log book• Fill out a form to validate work is complete

How Staff Spend their Days?


Mobility’s Clear Potential for the Workforce• Easy access to schedules, time-off requests

and swap shifts• Punch in/out and transfer• Access to daily tasks w/real-time updates• Coaching when work is performed• Address execution and

service issues in real-time

of European enterprises will deploy mobile workforce apps in

the next 12-18 months

60%IDC 2012 EMEA Enterprise Mobility CIO Survey


Enterprise Mobility: Technology With A Groundswell of Bottom-Up Support


Evolving Business Processes Originally Established on Back Office Computers…

Vortex Connect Acquisition:


…into Processes Designed for Staff with Computers in their Pockets

Vortex Connect Acquisition:


Big DataUnprecedented Number Crunching,Unprecedented Insight3


2,500,000,000,000,000,000

BIG DATA, DEFINED

Bytes of Data are Created Every Day from a Virtually Endless Stream of New Sensors and Sources

DIFFUSION INDEX OF DAILY FOOT TRAFFIC

Large quantities of often unstructured data that can’t be processed or analysed with traditional tools


01101000101101110001101010100101010101010101010101010101010101010101010101010110101010001001010100010111101101001010011001101010101010101101000011110101010111100101001010010100111 010101010101010101010111101001010101001010101010101011101010 10010101010101010101010101010101010101010010101011010101 1001010101010101010101010011010110100110100010110111 01010101010 01010101010101101010100010010 1010101010 1110101010111100101001010 10101010 1010101001010101010101011 10101011 1010101010101001010101101 101010 1010011010110100110100010110 01010 10 1010101010101101010100010 010101 111010101011110010100101 010101010 0101010010101010101010111 1010101010101 01010101010100101010110101 10101010101010 0110101101001101000101101110 010101010101011 101010101011010101000100101010 0110101010101010 11010101011110010100101001010010 010101010101010101010 0101010010101010101010111010101000010101010100001010010101010101010101 010101010101001010101010111010101000010101010100001010010101010101010101 1010101010101110010100101001010010101010 010101010101010111 1010100101010101010101110 101010101010 1010101010111001010010100101001010101010101101101010101010101010101 1010100101010101010101110101010000101010101000010100101010101010101010101010101010101010111001010010100101001010101010101101101010101010101010101011110100101010100101010101010101110101010000101010101000010100101010101010101010101010101010101010111001010010100101001010101010101101101010101010101010101011110100101010100101

The Challenge? Businesses Can’t Cope

Reports are no longer enough to tell us what is happening in our business


With Challenge…Opportunity

Big data is an opportunity to apply machine learning and science to mine for hidden patterns and insights and to answer questions that, in the past, were out of reach

“Big data will become a key

basis of competition, underpinning new waves of productivity growth,

innovation, and consumer surplus.”

--McKinsey Quarterly


“At the heart of the threat was our competitor’s ability to gather and analyse consumer sentiment and generate personalised recommendations across millions of customers.”

Big Data: From the Front Lines

Big Box Retail


“We tapped into the millions of relevant blog posts, social-media conversations, search term keywords, brand comparisons, and customer feedback postings to gain actionable insights.”


Specialty Retail


“We combined sales data with medical-claims data and clinical data from a medical-record system and found ways to improve health outcomes and manage the total cost of care.”


Pharma Manufacturer


Big Data’s Big Value Proposition

Agility Making information transparentand usable at much higher frequency

Targeting Ever-narrower segmentation of customers leads to much more precisely tailored products

Responsiveness Substantially improved timelinessof decision-driving data

InnovationInform and improve the developmentof the next generation of products


Can GB Predict the Next Gaga?

• Connecting social activity and music consumption

• Aggregating and analysing likes, plays, downloads, etc.

> Primarily unstructured data

• Learning how artists become stars by analysing the ways people listen to music now


Scheduling for ProfitLeveraging Big Data to Maximise Every Dollar Invested in Every Employee in Every Location4


Automated workforce management solutions create high volumes of potentially high value data

BUDGETS, FORECASTS, SCHEDULES

POS, MOBILE, TIMESHEETS

TASKS, EXECUTION, TRAFFIC

WFM = Big Data


With Data…Comes OpportunityThe wealth of analytical workforce management information can significantly improve workforce utilisation and labour allocation


Hurdles to Capturing the Opportunity

How to process & analyse the data?

What to measure?

How to interpret the data?

How to use the data to impact performance?

How to make an immediate impact?


Next-Generation Labour Optimisation:More Inputs, Better Tools, Better Results

Prediction & Optimisation

ERP

HR

Time and Labour

Payroll

Demand

Transactions

• Combining Time & Motion studies with Profit-Driven demand and expense data

• Enabling users to manage to their real objectives:> Maximising each location’s margin

• Versus simply reducing hours/costs

Machine learning & artificial intelligence combine todevelop schedules that drive profits


Schedule-for-ProfitWorkforce Optimisation

• Big Data Mgmt & Analytics• Profit-driven Scheduling• What-if Modeling• Real-time Modeling Rules

Planora Acquisition:Maximising Labour’s

Potential Today


Augmented RealityVirtual Reality Gets Real5


Augmented Reality Defined

A live view of a physical environment augmented by computer-generated input such as sound, video, graphics or GPS data


“Recent” A/R Inroads

• Prototyping• Design• Surgery• Assembly

• Entertainment• Gaming• Navigation• Sightseeing

1937photo circa

---S

UP

PLY

---

---D

EM

AN

D--

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A/R Brings Traditional Marketing to Life

VWJuicedUp


Clever, Yes…ButWill Augmented Reality Ever

Impact Our Day-to-Day Lives?


A/R Marketing Moves Beyond Novelty

• Delivering useful information

• Adding value• Influencing

conversion rates


• No marker required• Scan products

for content> Games, nutrition,

product details, etc.

• “Infinite shelf space”

Shopper Breakthrough: Image Recognition


REPL Consulting Brings Products to Life at Home


CrowdsourcingInnovation Without Walls, Borders or Orders6


Crowdsourcing,Explained“Creating goods and services in close cooperation with customers by giving them direct input into what gets produced”


Open Innovation at Work

• $7.7 billion1

• 200 million phones2

1– Research and Markets | 2 – Juniper Research | 3 – Business Week

Linus Torvalds has written ~2% of the code3


U.S. Doritos Lovers Sink Their Teeth into the Super Bowl


Doritos Crash the Super Bowl Party

• 5,600 entries• Six commercials• Brand engagement • Expanded social

networks

2 of Top 10 Game-day Ads


Fiat Puts the “Me” in Mio• Fully Crowdsourced

Concept Car > 17,662 registrants> 10,000 ideas

• Completely transparent process> All decisions/designs

shared online

Dozens of ideasmade it into production vehicles


Crowd-Krafted Innovation

• InnovateWithKraft.com• Open to suppliers

and consumers• Numerous recent

advancements> Esp. in packaging


In Closing…


Google’s A/R Vision for Consumers


Thank [email protected]@RedPrairie.com

Trendcasting in EMEA: Six Big Ideas that Have the Potential to Impact the Near Future of European...

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Transcript of Trendcasting in EMEA: Six Big Ideas that Have the Potential to Impact the Near Future of European...