Trend Summary Hybrid Meetings
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Trend Summary Hybrid Meetings
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PEOPLE +PROCESS +FORMATS +TECHNOLOGY
HYBRIDMEETINGS*
Interesting tidbits digested
from MPI Foundation September 2012
Provided by Aimia Business Loyalty Strategy Team
*Study sample includes 1,800 meeting professionals through qualitative and quantitative surveys.
Stays same or increases when other audiences join in (like virtual).
Many have yet to organize or attend hybrid meetings.
20 minute broadcast time is preferred for remote attendees.
The total hybrid event cost is made up of the following categories:
The primary purposes of a hybrid event:
Expand educationRe-broadcastRe-purpose content
Expand reach and engagement
Hybrid meeting met or exceeded expectations.
ATTENDANCE >=
HYBRID SUCCESS
+
PURPOSERESULTS
YET TO
ATTEND
YET TO
ORGANIZE
EXPOSURE
BROADCAST TIME20
COST CATEGORIES
70% believe hybrid will be important to the future of meetings.
THE FUTURE
58%82%
93%
58%82%
93%58%82%
93%
50%25% 50%25%
TREND SUMMARY
FOR MORE iNFORMATiON, CONTACT [email protected]
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