Trend Snacks 2013
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2013TREND SNACKS
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We’ve handpicked these Trend Snacks to bundle the most interesting trends for 2013 and snack them up for your convenience. It is not an exhaustive list, but should first and foremost give you inspiration, thoughts and new ideas for the year that just started. Enjoy.
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IN10 | Kratonkade 7 | 3024 ES Rotterdam | The Netherlands | +31(0)10 22 14 600www.in10.nl - www.in10.nl/weblog - www.in10.nl/fb - www.twitter.com/in10
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BACK TO BASICSON A SYSTEM LEVEL TOTAL REBOOTECONOMY OF NATURE
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CORPORATECompanies will have to regain control, be proactive and not reactive; develop an alternate vision resulting in a different strategic direction; and delete everything that doesn’t fit the purpose. Fast. Literally rebooting the company.
(H4IJ/KJL/MJT/)
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NATURE“We are discovering that nature (...) is the foundation of our existence.”
N.OPa><(n*?(?Q&(3R+;o1S) Hilde RoothartTrendwatcher
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The Story of Milk.
Corporate film reminding FrieslandCampina employees and itsstakeholders of one the magic of mother nature: milk.
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FINANCE “Entrepreneurs are lending money to each other and are thereby taking over the role of banks (who are reluctant to finance startups).” (T.Uw7V(+WXYe-.Z[-&# b@C\]>8^ R.Uw)_`;)];gG
Adjiedj BakasTrendwatcher
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EDUCATIONThe future of education will be much more open and accessible to anyone with a curious mind. With a focus on immersive online experiences that hone in on targeted skills rather than bloated degrees from educational institutions. (a"bc/?UXdc,le9(&/A`.%+'i7S) Chase Jarvis
Creative Mind
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FOOD“One of the trends for 2013: Don’t waste food (or money).”
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Marjolijn KamphuisFoodzy
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FOODFood companies will invest more money in regional production.
o!"\&/]B pV3r-Xq+rX'&e$(i7)Nestlé
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THE RAW REALREVIVAL OF THE WORKING CLASSURBAN HOME GROWNNO FRILLS
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Wir sind Handwerker.
German film to promote craftsmanship as the pillar of the economy
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YOUTH“Roughness spreads towards all parts of popular culture. Fight clubs are getting popular. In parks, we see youngsters fighting as a sport, leaving yoga groups. On Tumblr we see more and more pictures of people with bloody wounds and scars. Art and culture are totally trashed and cheap.”
os.Um/tUm-.(B*X#o*?) Tom PalmaertsTrendwolves
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FOOD“Many agree that on the dinner plate of the future the meat or fish component plays a far less prominent role. This frees up room on the plate for other products and ingredients.”
os.Um/tUm-.(B*X#o*?)Marjolein WintjesTrendwatcher
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ALL SMART & CONNECTEDSEAMLESS & IMMERSIVESMART HOME SMARTPHONE
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SMART OBJECTSEmbedded technology will show up where you least expect it: utility poles, door handles, sidewalks (...). Any place they can jam a sensor to capture data, or let you quickly gain information about location, situational awareness.
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Mashable
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NEW MEDIA RULESTV AS A TRAFFIC DRIVERARTIFICIAL SCARCITYNICHE SOCIAL MARKETING
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OmniTVTV is increasingly consumed through multiple screens. 34% of Dutchpeople watch TV on a laptop, 16% on a tablet and 9% on a smartphone. TV and tablet together are the drivers for online brand search.
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Intomart GfK
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NETWORKSNow that everyone is on Facebook, marketeers can make the difference through niche, shared interest social media. And we’re not talking 2012’s stars like Pinterest or Path, but also the likes of Untappd, CafeMom, Endomondo.
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SCARCITYScarcity will become a USP and a way to stand out from the crowd.
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Youngworks
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READING TIPS http://www.millwardbrown.com/ChangingChannels/2012/Predictions/#dp2013-02-header
http://www.psfk.com/2012/12/2013-trend-predictions.html
http://blog.youngworks.nl/youngworks/top-10-jongerentrends-voor-2013
http://www.adformatie.nl/nieuws/bericht/tv-kijken-via-tablet-populairder/
http://blogs.hbr.org/cs/2012/12/six_social-digital_trends_for.html
http://mashable.com/2012/12/06/tech-trends-2013/
http://www.bakas.nl/2012/12/10/trends2013/
http://www.trendrede.nl/
http://www.secondsight.nl/trendwatchers/highlights-2013-and-beyondevent/
http://trendwatching.com/briefing/
http://www.personeelzaak.nl/blog/2012/11/14/op-naar-een-campagne-voor-de-nederlandse-ambachtseconomie/
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