Trend Report: Food
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FOOD DESIGN MANIFESTORecipe for good food-related design
EMPHASIZE THE CONSUMER EXPERIENCE. ENGAGING ALL THE SENSES IMPLIES MINDFULNESS, AND MIND-FULNESS MEANS WELLNESS. INTERACTION DOES NOT HAPPEN ONLY BETWEEN HUMANS AND SCREENS.
ADD A TOUCH OF PLAYFULNESS. PLAYING WITH FOOD IS ALRIGHT, NOT TAKING IT SERIOUSLY IS NOT.SOON, FOOD WON’T HAVE A PREDEFINED SHAPE. GIVE IT A BEAUTIFUL ONE.SUPPORT RITUALS. IF PEOPLE HAVE PARTICIPATED, THEY WILL CARE. ENGAGEMENT IS KEY.
FRESHNESS IS KEY, TRANSPARENCY APPLAUDED. REFUSE SENSATIONALISM AND LOOK AT THINGS WITH NEW AND HONEST EYES.
SHOPPING IS OLD FASHIONED. STRIVE FOR CONVENIENCE WHILE KEEPING THE TRAIT. FAST FOOD IS NOT BAD FOOD ANYMORE.
URBAN FARMING WILL GO MAINSTREAM. BRING THE VALUES OF RURAL COMMUNITIES BACK WITH IT.
STRIVE FOR QUALITY AND INDIVIDUALIZATION. CONSUMERS ARE NOT NUMBERS AND EACH HAS SPECIFIC NEEDS. KEEP IT IN MIND.
NUTRITION IS THE KEY FOR A NEW HEALTHY SYSTEM. SIMPLIFY IT. MAKE THE RIGHT CHOICE THE EASY CHOICE.
TURN CONSUMERS INTO CONNAISSEURS. KNOWING MORE MEANS DOING MORE AND SHARING MORE, BUT ALSO EXPECTING MORE. DON’T DISAPPOINT THEM.
EMBRACE INNOVATION. NEW MANUFACTURING PROCESS HAVE CHANGED THE WAY WE CREATE OBJECTS. WHY CAN’T THEY CHANGE THE WAY WE PRODUCE FOOD? USE THEM.
STIMULATE INDIVIDUAL EMPOWERMENT. COOKING IS THE FASTEST WAY PEOPLE CAN ENJOY THEIR CREATIONS. HELP THEM DO SO.
feminine societysustainablebrands.com
EU policy expectancyEC perspectives on food 2030
food & water scarcityShell / MIT / National Intelligence Council
personalisationnowandnext.com
over-populationUN
climate changeIFTF.org / National Intelligence Coucnil
glocalisationnowandnext.com
kitchen2050IKEA
vangijs.nl
vertical farmingDickson Despommier
foodprobesPhilips
microbial homePhilips
edible cityASLA
high lineNew York City
feminine societysustainablebrands.com
over-populationUN report on overpopulation
glocalisationnowandnext.com
kitchen2050IKEA
vangijs.nl
microbial homePhilips
food revolutionJamie Oliver
data privacySnapchat
dronesAmazon.com
sensorsLapka
data securityGfk tech trends 2014
connectednessGfk tech trends 2014
digitalisationGfk tech trends 2014
personalisationnowandnext.com
personalisationnowandnext.com
EU policy expectancyEC perspectives on food 2030
food & water scarcityShell / MIT / National Intelligence Council
glocalisationnowandnext.com
over-populationUN
emergent technologyTNO 3d print / Ikea future kitchen / Biofach 2.0
proactive healthIFTG.com
health & wellbeingAZTI TECHNIALIA / IFTF.com
growpak
microbial homePhilips
lab grown burgerMaastricht University
caveman dietUnilever
connectednessGfk tech trends 2014
personalisationnowandnext.com
EU policy expectancyEC perspectives on food 2030
proactive healthIFTG.com
health & wellbeingAZTI TECHNIALIA / IFTF.com
gear fitSamsung
sensorsLapka
lab grown burgerMaastricht University
caveman dietUnilever
seductive nutritionUnilever
EVERYONE
CHEFis a
grea
t exp
ecta
tionTR
ENDO
NE
slow
food
impe
rfec
tion
food = cool IKEA
artisan quality
diy KINFOLK
intense experienceNO
WANDNEXT
TRENDTABLET
rituals & nostalgia
NO
WAN
DNEXT
awareness
UNILEVE
R
METRO
INTERNET
FOODof
colla
bora
tive
con
sum
ptio
n
FDA
nutr
ition
al la
bel
FROG
anon
ymity
convenience
service
curated food
mobility NOW
ANDNEXT
individualism
NOW
ANDNEXT
connectivity
quan
tifie
d he
alth
UNIL
EVER
awar
enes
s
UNILEVER
AZTI
-TEC
NALIA
heal
th p
rom
otio
n
PEACH REPORT
organic
caveman diet
NOWANDNEXT
transparency
UNILEVER
neo fast food
FROG
quantified self
NO
WAN
DNEXT
provenance
PROPHYLACTICNUTRITION
COUNTRYFYING
CITYthe METROscandinavization
com
mun
ity
TRENDTABLET
we are fam
ily
niche market
colla
borativ
e consu
mption
TRENDONE
urban farming
decentralized storagemobility
NOW
ANDN
EXT
loca
l eat
ing
FOOD
INNOVATIONprocess
TRENDONEnano technology
TRENDONE
custom nutrition facts
TRENDONE
dna modification
mass cu
stomiza
tion TRENDONE
ITFT
.ORG
effici
ency
& tr
ansp
aren
cy
3d printing TNOindividualism &
tailoring
NO
WAN
DNEX
Tal
lerg
y fr
ee
NOWANDNEXT
functional food
DB114 : Trend SkyscannerMay 2014Faculty of Industrial Design - TU/e
FOOD TRENDS 2014Dorothé Smit
Ismael Velo Tom Kölker