Trend Packaging 2011

PACKAGING TRENDS 2011

Danny Damar S/ My Documents/ WORLD TREND PACKAGING 2011 07/02/2011

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TREND PACKAGING 2011 By Danny Damar Swasonodjati

Packaging and Design Dev Head

PT Sari Enesis Indah – Indonesia 2011

+62 – 21 - 8161122890



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As we enter 2011 Euromonitor International reflect on the trends that are expected to dominate the year and the impact these may have on packaging. While many consumers will have placed cost as the primary purchase decision maker, sustainability still retains an important place in the consumer consciousness. Consumers have had their confidence shaken and as such are looking for brands that build a feeling of trust. Looking for good value has developed beyond wanting the cheapest item. Consumers are now measuring value in the trust they have in the brand, in the story the brand can tell and how that fits into the consumer's ideals. A strong environmental message tells the consumer that the brand has values beyond the profit sheet, and packaging that can deliver a green message takes this right into the hand of the consumer. Whilst legislation has been a key driver for environmentally positive, but often covert, packaging changes such as lightweighting, 2011 will see the consumer as the key stakeholder who needs to be satisfied. Those consumers are now more educated than ever about green issues and so packaging will need clear benefits with hard evidence and to avoid any possibility of being seen as greenwashing. Look for: More prominent positioning of environmental claims on packaging and in brand advertising Look for: The growth of simple logos to show recyclability and compostability and the movement of these symbols from back of pack to front of pack The stories that brands tell are increasingly dependent on provenance. Consumers want to connect back to the producer, particularly for food and beverages products, to satisfy themselves that what they are consuming comes from a source they feel secure with. Stories that offer a connection to 'local', 'traditional', 'handmade/crafted', 'bespoke' and 'natural' speak to those consumers who are increasingly wary of highly processed foods. Those that focus on the people behind the product, the producers and farmers etc, will be developing a social connection that can then be developed further, for example through blogs or twitter feeds. Look for: Packaging that offers a link to the producer, with an increase in visible traceability so consumers can link their product back not just to a farm but to a particular animal, milked at a particular time Look for: Increase in mainstream organic purchase and need for responsible packaging that complements the product's organic contents

What will be the big packaging trend for 2011?



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Many consumers are now permanently attached to the virtual world through smartphones and increasingly expect this platform to deliver to all their needs. As this trend grows brand owners will increasingly be looking for ways to leverage the app-enables world and packaging is likely to emerge at the key interface between the virtual and the real. Already Tesco's iPhone app enables consumers to scan a product's bar code at any time and have that item dropped into a virtual trolley – extending the packaging as a sales tool. Other features such as QR codes, which again can be scanned by smartphones, give brand owners the opportunity to direct consumers to relevant online information. However simply linking from the pack to a website will not excite today's consumers, brands need to find ways to make become part of the consumers online world – linking through to Facebook and other social networks. Look for: QR codes to become a regular feature on packaging, for example in categories such as confectionery perhaps linking to online cartoon content and online tailored storyboards that feature the kid consumer, the product and popular cartoon characters Look for: The development of brand apps that leverage social networks, for example a Marmite app that enables your online identity to 'love' or 'hate' the product.

Packaging Trends in 2011 and beyond 31 January, 2011 Written by Anton Steeman (Packaging Technologist and Technical Writer at Wessley Murylo de Souza Steeman & ex managing director at Simpack Engineering)

Easy-to-Grow Mushroom Garden was launched in the hopes of bringing a sustainable urban mushroom ‘farm’ into the kitchen

This is the last day of the first month of the new year, the first month of a new decade. Within three days, February 3, it is the first day of the Chinese new year. So it is time to take a look at the trends and forecasts in packaging related affairs for this year and beyond. It is my personal vision, substantiated with the results of market surveys and research projects. It took me a month to interpret what I saw in the crystal ball. Don’t blame me for the results.



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Sustainability is for the 21st century, what technology was for the 20th century In a previous article I stated that “Sustainability is for the 21st century, what technology was for the 20th century”. And, more importantly, that the term ‘sustainability’ is defined by the consumer, consequently the industry has to understand that their interpretation of the word sustainability isn’t dominating. It is the definition of the consumer which counts and that means that the industry has to turn around its thinking process and realize that profits for shareholders aren’t the ultimate goal. It’s the satisfaction of the consumer, the consumer will be king again, and he wants to see green and healthy products manufactured by sustainable production processes.

This statement is underlined by the report “Marketing Sustainability 2010: Bridging the Gap Between Consumers and Companies” from The Hartman Group, which found that consumer understanding of the term ‘sustainable’ is changing, moving away from more literal or dictionary meanings, such as ‘ability to last over time’ and ‘self-reliance’, toward wider concepts like ‘green’, ‘responsible farming and production methods’, and ‘conserving natural resources’.

New label design for Tagus Creek includes Braille and QR technology. The back label is re-shaped and includes simple new symbols with short text descriptors and Braille to explain more about each wine

Greenwashing will mercilessly be punished and telling fairy tales will be counter-productive. The captains of industry have to grasp that.

I, for me, foresee quite some changes in management behaviours and attitudes towards the consumer. An interesting era has started with this new decade.

2011 and beyond will be the era of consumer information One of the reasons why I am very sure about the above statement is the fact that this will be the era of the consumer information. According to Mintel: With smartphones becoming the dominant mobile force, QR codes and app technology will pique interest, provide portals into unique experiences and improve our quality of life.

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In the US, sales of smartphones grew 82% from 2008 to 2010. In the UK, 28% of consumers own a smartphone and by 2015 iPhones will make up 11% of all total devices used in the UK. As consumers are empowered like never before, 2011 will see people take a deeper interest in where they are: from the city to a specific store. Geography and status can be redefined through retail, presenting savvy brands with an opportunity for increased location based services, promotions and solutions.

To capitalise on consumer awareness of technology, brands will need to take QR codes beyond niche understanding, using it to explain and offer exclusive content. Rather than displacing our interaction with the physical, this technology has the potential to reinvigorate our relationships with brands, retailers and with each other.

One of the most important features of QR codes is that the consumer has instant access to product information, the moment he walks in the supermarket aisle and considers buying a product he visions. But not only that, the eco-credentials of product and packaging will be able to be checked via the websites of non-profit eco-organizations or governmental agencies. There is more: Braille will be mandatory, colour changing shelf life labels and sensors will be common good, companies as well as consumers will be able to trace the product to its origins and companies will have the opportunity to inform the consumer electronically in cases of recalls. And this is only the beginning.

Growing organic food and drink sales push bio-packaging According to Organic Monitor, the global market for organic food and drink is recovering from the economic slowdown, with revenues of some USD 60 billion last year. Although growth has slowed from previous years, revenues have expanded over three-fold from USD 18 billion in 2000.

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The North American market continues to show healthy growth. It has overtaken the European market last year to become the largest in the world. The market for organic products in other regions is also showing healthy growth, especially in Asia and Latin America. Growing consumer awareness of organic agriculture and increasing distribution are the major drivers of market growth in these regions. Organic foods are becoming widely available in large food retailers, with some launching private labels.

The above makes it crystal clear that a landslide will occur in packaging. It is unthinkable that the consumer will buy organic produce in an eco-unfriendly packaging. So, shall we see and hear more noisy PLA packaging in the market. In my opinion no. The PLA-era is over, grow of PLA will stagnate or even decline. As more food shortage is looming, PLA, made from corn starch occupying huge areas of arable land, will be turned down by the consumer as packaging material. All eyes will focus on packaging material made from bio-mass from agriculture residues and algae. Research such as at Imperial College London, UK, where polymer is made from broken down lignocellulosic biomass generated from non-food crops such as trees, grass and agricultural waste, offer a significant advance on polylactic acid (PLA). The same we find in Brazil where Embrapa started a research project with agriculture residues. The research will test the feasibility of using the residue of banana trees, papaya trees and the peach palms, which produce large quantities of biomass that could be used for the manufacturing of packaging material. Acreages of papaya and banana must be renewed regularly and the removed plants serve no goal other than waste. (read this article for more) In the meantime Cereplast has started to commercialize its algae-based resin technology. Algae-based resins represent a breakthrough in industry technology and have the potential to replace 50% or more of the petroleum content used in traditional plastic resins. (read this article for more)

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The emergence of new materials and major suppliers that are set to shake up the global market for bio-packaging over the next decade, is underlined by a report from Pira International, which forecasts a new breed of bio-plastics that will become significant drivers as “packaging market demand gradually shifts from biodegradable and compostable polymers towards bio-packaging based on renewable and sustainable materials”.

The study – The Future of Bio-plastics for Packaging to 2020: Global Market Forecasts – predicts the current top five suppliers, which presently meet more than half of global supply, will be joined by a raft of other companies.

These are the first three items, I have some three more, namely the traditional battles between Plastic and Paper and of course between Plastic and Glass. I end my forecasts, for what they are worth, with an insight in the future of, what I call: “Back to Nature”, the increasing use of natural materials.

‘Third moment of truth’ among Landor’s 2011 packaging trends December 22nd, 2010

Written by Jim George, Marketing & Design Editor

Brand consultancy also foresees a continued sustainability push and marketers aligning their brand’s promise with a relevant social cause that matters to their consumers.

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In 2011, expect packaging to become more sustainable, incorporate recent technological advances, and feed into consumers’ desire for their purchase to serve a greater purpose, predict Wendy Hunt and Anne Reid, two packaging trends forecasters at Landor Associates.

Hunt and Reid predict that:

• More brands will make possible a third “moment of truth”—the capability for consumers to reuse packaging. This follows the first moment of truth—packaging’s marketing impact on the store shelf—and the second moment of truth—packaging’s functionality at the point of use. The third moment of truth will bank on packaging’s “cool” factor to extend brand messaging beyond the life of the product.

• More companies will pledge to lessen their impact on the environment and look for innovative ways to do so. For example, Paper Mate recently introduced biodegradable pens with compostable outer shells that break down into organic matter within one year.

• More brands will have purpose to remain relevant on crowded store shelves. They will accomplish this objective by standing for something and aligning their brand promise with the good they do. One example is Procter & Gamble’s Tide Loads of Hope program and its limited-edition Tide detergent give-back, in an on-brand way, to the New Orleans community after Hurricane Katrina. The P&G-sponsored initiative, marketed online and through special labels on Tide detergent bottles, resulted in nearly 14,000 washed loads of laundry for 11,000 families.

MARKET TRENDS

Plastic bottles and closures : Market trends in Europe Published in Packaging World Magazine, January 2011 , p. 40

Written by Carole Kluth

AMI Ltd. reviews here some of their findings on where further penetration of plastic materials in consumer rigid plastic container markets may exist.

Growth opportunities for blow moulders, especially those in PET, are in no short supply. AMI’s research suggests that the latent potential for PET barrier bottles in beer, wine, and milk is

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equivalent to the current size of the carbonated soft drinks (CSD) market for PET bottles in Europe, which was just under 1 million tonnes in 2009.

Glass is reaching its limits in terms of light-weighting, and there is growing doubt among the brand owners about its ability to evolve with market needs. The growing emphasis on the carbon footprint of packaging supply and end of life management will prove a compelling competitive advantage for plastic packaging. In particular, PET will present an increasingly persuasive case in terms of sustainability, technical performance, and aesthetics. The future growth of the blow moulded bottles business in Europe will increasingly be driven by the growth in PET packaging in new markets.

The potential in beer and alcoholic drinks is highlighted by the low penetration achieved to date with plastic bottles, estimated by AMI to account for just 7% of the packaging for these products in Europe. While PET bottlers have long coveted these markets, without ever achieving that step-change breakthrough, there is now a growing interest in and acceptance of PET for beer and other alcoholic drinks driven by three things: the improved economics of bottle production compared to glass, PET’s favourable LCA, and the growing emphasis on pack weight reduction. One litre-plus PET bottles are already widely used for beer packaging in Eastern Europe and here their market penetration is close to 45%. PET bottles work in Eastern Europe because they do not require the same shelf life as in Western Europe. Beer packaged in PET is generally consumed within 5 weeks. However, the monolayer bottles used incorporate an O2 scavenger to support a 4-month-plus shelf life to minimise the risk of spoilage.

In Western Europe, PET beer bottles are predominantly used for sizes of 500mL and below. These can be found in Germany, Switzerland, France, Spain, Italy, and Scandinavia. The drivers behind the introduction of beer in PET bottles in Western Europe have been legislation, the environmental lobby, and the wholesale movement to PET bottles for one-way packaging in Germany. The Western European brewing industry favours integrated blow moulding and filling of one-way PET bottles as the most effective production strategy. However, this is still more expensive than one-way glass bottles, which continues to suppress penetration levels. Over the long term, demand is expected to be buoyed by



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• the improving economics of PET, through raw materials cost reduction and production efficiency and scale, making pricing comparable to glass bottles • the favourable LCA of one-way PET versus glass • the growing emphasis on and commercial benefits of pack weight reduction.

Even so it is likely to take PET some time yet to knock glass off its perch. At AMI we forecast the demand for PET bottles in this market to advance at around a rate of 10% annually in these applications over the next 3-4 years.

Other opportunities are expected to emerge in food markets, where plastic bottles have yet to make a major impact. The constraint thus far has been the simple fact that high-speed hot filling and retort technologies used to package food already exist for jars, cans, and cartons. However, plastic bottles are expected to be able to make penetration gains over the next few years thanks to growing investment in aseptic cold filling, improved barrier monolayer PET bottles, and the sustainability argument. For example, jam in PET is well established in the USA, and Europe is expected to see an increasing number of introductions in squeezable PET bottles for this product over the next five years.

The UK enjoys the highest penetration level of squeezable bottles for jam in Europe, where they are already widely used for table top sauces. Within the rest of Western Europe steady penetration gains in sauces and spreads will underpin demand growth, whilst demand in Central and Eastern Europe will evolve with the further development of the packaged goods industry. The universal driver is user convenience in terms of squeezability, dosage control, ease of handling and safety, and again, pack light-weighting initiatives.

In the UK, the move into plastic bottles in jams has been led by Premier Foods on the Chivers and Hartleys brands. Supermarket own brands have been close followers. In Germany, the chocolate spread manufacturer Cebe has introduced a PET jar made by Alpla to reduce the pack weight from 198 g (glass) to 23 g. The light weight container has a blown rather than injection moulded neck, saving 5 g in PET.



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While beer and solid food markets represent large, untapped opportunities for plastic blow moulded bottles, for now the blow moulded bottles market is still largely driven by developments in the mineral water and household chemicals markets, where plastic bottles account for more than 90% of the packaging used. In these markets the trends are more about inter-material competition, with growing volumes of recycled PET being used in mineral water bottles and growing use of PET bottles in household chemicals packaging thanks to a reduction in the price point of PET versus HDPE and a growing preference for clear packaging to display the product.

Within the bottled water industry in Europe, glass bottles are still used for premium brands served at restaurant tables. However, the development of premium, glass-like PET resins promises to open this niche to plastic bottles over the next five years, as a light-weight, shatterproof alternative with greater scope for design flexibility. For example, Novapet of

Spain has developed a glass-like, premium PET resin to produce a thicker-walled bottle, to give it the appearance and haptics of a glass bottle. Although three times heavier than a conventional PET bottle, it is still five times lighter than glass, making a considerable contribution to weight saving in transport, with minimal quality compromise. This may also open up scope for penetration of the table wine and other alcoholic drinks sector.

Product developments in sparkling waters will direct bottle engineering projects towards barrier performance (CO2, O2, vitamins, natural flavourings) as opposed to light weighting initiatives, which will favour lighter weight monolayer solutions over heavier multilayer bottles.

PET’s growth in household chemicals In household chemicals the trends are about inter-material competition.HDPE is the dominant polymer within this market. However, with the substantial reduction in price differential between polyolefins and PET, PET bottles continue to grow their market penetration.

Colgate-Palmolive was the first to switch to PET and Procter & Gamble too has converted all dishwasher products (i.e. Fairy Liquid) and fabric conditioners to PET bottles in Europe, substituting HDPE. Other leading fillers in Germany have also converted.



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Yet within companies such as Unilever, Procter & Gamble, and Colgate-Palmolive, the balance of polymers is still broadly 75:25 in favour of HDPE versus PET. This presents a significant substitution opportunity for PET in applications and bottle sizes that don’t require a handle or are not subject to tight cost constraints. While growth prospects in general may be promising, the business remains challenging for raw material suppliers and converters alike in Europe. The forward focus for fillers is resource-efficient supply, driving the market toward on-site manufacturing options be it HTW (hole-through-the-wall), self manufacture, or blow moulding of preforms. This is limiting the ability of traditional converters to add value, while for European resin suppliers this is mainly a commodity business increasingly threatened by cheaper Asian and Middle East imports. The competitive nature of the business is driving consolidation throughout the supply chain and the top 10 moulders accounted for one-third of polymer conversion in Europe for blow moulded bottles in 2009.

Alpla is the clear market leader with a strong position as a supplier of blow moulded bottles, preforms, and HTW services. For 2009 it purchased in excess of half a million tonnes of polymer for its European operations and accounts for more than 10% of the market. The company has built its position through its investment in a network of in-plant blow moulding operations at its customers. Other major blow moulding groups which similarly operate a network of HTW or in-plant operations for the major food and drink companies include Logoplaste, Serioplast, Nampak Plastics Europe, and Graham Packaging. In PET preforms and bottles the leading company is Artentius PET Packaging, which acquired Amcor’s PET business in Europe in 2007.

Plastic closures Given the growth in blow moulded bottles, it is not surprising to see plastic closures as another area of strong growth within the rigid plastics packaging market. With output of more than 220 billion units/year, production had been growing at a rate of nearly 6% per year prior to the recession, with the use of HDPE one-piece closures growing at a rate three percentage points above this. It is estimated that plastic caps and closures now have a market penetration of over 50% of the total closures market in Europe, exceeding metal closures in terms of unit demand. Again, as in bottles, the drivers are cost reduction and light weighting, which is encouraging the use of one-piece closures in preference to two-piece closures.

While standardised one-piece and two-piece beverage closures are the bedrock of the closures business, custom closures represent an even greater opportunity to moulders in terms of added value. They include products such as non-standard diameter flat caps, sports caps, carton mechanisms, and pouch spouts. Growth in this sector of the market is driven by strong demand for sports closures but also by the further development of 38-mm caps and carton mechanisms.

Beverages account for around two-thirds of plastic closures in Europe, in a business driven by developments in still drinks (e.g. sports drinks, juice-based drinks) and the growing penetration of one-way PET bottles replacing cans and cartons. Demand for plastic beer closures is also expected to develop in Europe, fuelled by growing demand for PET bottles in Eastern Europe.



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Within non-beverage applications, liquid food is the largest sector of the plastic caps and closures market in Europe. In this segment demand will be driven by increased penetration of PET bottles in dairy applications, and by growing substitution of glass packaging by plastic containers in table top sauces, preserves, baby food, cooking sauces, and dehydrated and snack products.

Heat-stable PET The development of heat-stable PET barrier containers is opening new markets to plastic closures, such as juices, preserves, pickles, cooking sauces, soups, and baby food, which are traditionally packed in glass containers and sealed with steel vacuum closures. Further opportunities lie in cold-fill applications such as honey.

There will be an increasingly apparent geographical divergence in strategy in Europe. In Eastern Europe, investment will focus on mass production of standard beverage closures to serve the global brands as they move eastwards, while market maturity will steer Western Europe towards de-standardisation through developments in custom 38-mm closures, sports caps, and high performance, light-weight caps for carbonated drinks. Innovation and a sustainable differential advantage will lie at the centre of strategies over the next five years, focused on improved functionality, convenience and modernity.

Consolidation in this sector is even greater than in blow moulding, with the top ten manufacturers accounting for around 60% of polymer usage for closures. The industry is expected to concentrate further in future as a result of consolidation among the brand owners; the higher levels of R&D and technical expertise required in plastic closure development; the requirement for quality standardisation on a pan-European if not global basis; and growing competition from closure manufacturers outside EU-27. AMI’s research suggest that the sector could lose up to 150 companies over the next five years in an industry which currently involves as many as 500 manufacturers across Europe.

Carole Kluth is a senior research manager with Applied Market Information Ltd. She can be reached at [email protected].

http://www.packworld.com/material-30577

Oxo-biodegradable cap Published in Packaging World Magazine, January 2011 , p. 26

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Norland International’s LDPE caps for 5-gal. water bottles, sold under the Earth Cap trade name, contain a proprietary additive that accelerates the degradation process.

Total degradation occurs in 5 to 10 years. The injection molded Earth Cap--a replacement for traditional LDPE caps--also features a biodegradable non-adhesive tamper-evident label and 2-mm foam seal, making the entire cap structure totally biodegradable. Caps have a 2-year shelf life and offer the same performance as current versions. FDA compliant

Environmentally-friendly ink Published in Packaging World Magazine, January 2011 , p. 26

Gans ink’s Envirocure Process Inks for web and sheetfed applications contain 25 to 31% bio-based material. The inks are formulated to reduce environmental impact.

The New Face of Packaging Published in Packaging World Magazine, January 2011 , p. 35

Written by Scott A. Morris, PhD Packaging’s basic functions are protection, utilization, and communication.

The first two are the subject of much research and engineering effort to provide customers with safe and easily utilized products. The last category—communication—is exploding with possibilities and change, not only for information-handling in the manufacturing and distribution chain, but also for customer involvement using real-time links to social media and web content.

Now, links to extended data systems, often based on 2-D QR codes or even on image-recognition software, give customers access to extensive “live” information about products through phone-accessible web pages, online ordering sites, and consumer-generated media.

Information now incorporated into packaging may include individual package identifiers, authentication codes for commonly counterfeited pharmaceuticals, and content look-up systems (such as whereismymilkfrom.com) to determine where products are processed. Package information also enables customers to use their phones in-store to find information about the product, check competing prices and locations, access reviews of the product, and place orders.

Because of this new link between packaged goods and online information, customers’ experience and interaction with packaging are undergoing radical and unprecedented change. Brian Haven of Forrester Research has described a radical shift from the traditional marketing funnel that used to be used to bring customers from awareness to brand loyalty. Emerging now is a more complex system that includes an entire peer group of customers

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giving continuous, real-time analysis of the product. While this means a product can be a worldwide hit overnight, it also means that product faults and consumer dissatisfaction are globally disseminated in an instant.

Where does this leave packaging? Packaging is no longer the “live” salesperson that it has been. It is now the link to a global network of customer involvement and e-commerce. This has enormous implications. With some manufacturers incorporating individual identifier codes on their products, recalls might happen almost instantly, as could feedback that might improve product quality in real time. Customer data taken at the point of sale coupled with individual identifiers of products can now take on a “granular” aspect. This can allow more closely-targeted marketing and economic analysis as well as the determination of specific product attributes that are preferred in specific markets.

Since packaging is becoming an adjunct to in-store consumer social media interactions, the nature of many consumer retail operations will be altered forever as well. It may be possible to increase a store’s SKU count while reducing inventory by having “order-only” items in stores for the long-tail market. The traditional store with shelves stacked full of identical packaged goods may be on the brink of unprecedented and disruptive change as packaging becomes part of the new social media.

Scott A. Morris is the director of the packaging program at the University of Illinois at Urbana-Champaign, and can be reached at [email protected].

http://www.packworld.com/article-31131

Sustainable packaging visionaries Published in Packaging World Magazine, January 2011 , p. 31

Written by Pat Reynolds | Editor

President Jamie Gott and executive vice president Sandy Gott of Feversham, Ontario-based bottled water marketer Ice River Springs talk about their firm’s new bottle-to-bottle PET recycling capabilities—and much, much more.

Packaging World: How would you describe your approach to sustainable packaging?

Sandy (left) & Jamie Gott: One thing it’s not is a knee-jerk reaction to a trend. We’ve been working on sustainability since we went into business. With this newest initiative, bottle-to-bottle recycling, it’s not just recycling. It’s how we recycle. We’re not trucking

in100% RPET from California, where we’d be burning so much diesel we’d be creating as much carbon as we’re pulling out by using recycled content. Our trucks are within 15-20 minutes of the MRFs (Municipal Recovery Facilities) every time they deliver product. So they drop off a delivery, drive 15 minutes for a load of baled PET, and bring it to our facilities to

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be turned into a preform and then a bottle. It’s a closed loop. Our resin has 1⁄17th the carbon footprint of virgin resin. Also worth pointing out is that we’re not only recapturing our own bottles from the waste stream. We’re taking carbonated soft drink bottles, ketchup bottles, relish bottles, and so on. With this operation in full swing, we’ll take some of the peaks and valleys out of the supply situation where the MRFs are concerned. They can be more confident that we are a constant market for what they are collecting and baling.

You make your own caps, too? Our goal in all our businesses has been to integrate vertically right off the bat. So yes, in addition to making our own preforms and bottles, we injection mold our own caps, too. Soon we’ll blow and print our own film for shrink bundling. Everyone is saying we can’t use recycled polyethylene in shrink film. But we’ve been told that before. We look at our facilities as one great big lab. We control it, we understand it, we learn from it. We make some mistakes. But at least we learn from it. With the PE shrink film, we think we can add at least 30% recycled post-consumer content. That’s important, because PE is a big problem. The MRFs collect this stuff because people are putting it into their blue boxes. But the MRFs can’t get rid of it. We are at the MRFs every day picking up PET. No reason they couldn’t put a couple of bales of PE on those trucks.

What other projects are afoot? We’ve been making Prima brand PLA bottles in our North Carolina plant for two years now. PLA bottles are harder to make than PET. They’re heavier. But we’ve been able to cut half the weight out already. We’re also looking at solar panels on the roof. We’d like to get better at recapturing heat, too. Why exhaust heat into the atmosphere? We’ve created the heat, why waste it? We should use it. Why not put a greenhouse next door and pipe the heat into the greenhouse to grow hothouse tomatoes? For us this is a real passion. We’re trying to lead ourselves and others into a zero carbon footprint. Our customers, the retailers, love this. We’ve been asking them to get their other food and beverage suppliers to contact us any time so we can maybe help them get down this path. Why not ice cream tubs made from post-consumer material? Climate change is real, and it’s a problem. It needs to be addressed. If we can do something to drive this into other businesses, then we’ve been successful.

Editor’s note: A full, in-plant description of Ice River Springs’ bottle-to-bottle recycling operation will appear in our February issue.

http://www.packworld.com/machine-31029

Sustainable packaging products Published in Packaging World Magazine, January 2011 , p. 28

SynerGreen™ Packaging Solutions from Tegrant Corporation, Alloyd Brands includes a wide array of product offerings, including thermoformed products, printed products, seal tooling, machinery, and even design services that enhance product visibility and shelf appeal. SynerGreen offers several sustainable advantages including the ability to print inside and outside of the carton which can eliminate the need for additional instruction sheets or printed inserts, and thereby reduce the assembly time and overall packaging cost.

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Glass bottles convey both luxury, sustainability Published in Packaging World Magazine, January 2011 , p. 8 Written by Jim Butschli, Features Editor

Bottle shape, frosted decoration, cork cap and top label lend a luxury look while meeting the company’s goals for environmentally responsible packaging.

Newfoundland, Canada-based Main Brook Waterworks Inc. (MBW) is using 375-mL and 750-mL Bellisima flint glass bottles to launch its Naeve-brand Iceberg water. Sourced from O.Berk Co., the bottles help the company convey that its water is the type to be mixed with premium liquor and deliver the refreshing taste of pure iceberg water, where it actually originates, and which the U.S. Food & Drug Administration has found to be the purest form of water.

The environmentally conscious company sought O.Berk to help the product stand out in the crowded premium water market in both the United States and Canada. O.Berk recommended several ways to use package to convey that image. The stock Bellisima bottles provide a fragile, luxury feeling. A second tact: Each bottle is frosted, yielding an icy look that was further enhanced with an ice-blue bar-top cork cap used for Naeve Pure Iceberg Water. A clear (flint) version was used for Naeve Pure Spring Water. A third method employed is a dimpled seal-band top label along with a frosted appearing primary label applied to complete the packaging look MBW desired. The final products were placed in cartons with protective partitions that were supplied to liquor stores, fine restaurants, bars, and hotels.

On its Web site, MBW says, “Naeve products are bottled in glass, which is 100% biodegradable, reusable, and recyclable. Our choice of packaging and image is central to our value proposition, we believe that our customers will choose environmentally responsible packaging, which has less impact on the environment in its manufacturing and that its production can be rendered carbon neutral with panned carbon offsets [credits]. Carbon credits to offset production will be made through a percentage of sales applied to sustainable development projects and the development of innovative technologies aimed at the reduction of greenhouse gases.”

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It is time to take a look at the trends and forecasts in packaging related affairs for this year and beyond. It is my personal vision, substantiated with the results of market surveys and research projects. 1, Sustainability is for the 21st century, what technology was for the 20th century 2. 2011 and beyond will be the era of consumer information 3. Growing organic food and drink sales push bio-packaging more to come

http://www.foodmanufacture.co.uk/Packaging/Top-food-firms-interested-in-novel-food-freshness-label-entrepreneur/?c=mOV7Isha9V6txV%2BbOuolVlXX65NeZBQz&utm_source=newsletter_daily&utm_medium=email&utm_campaign=Newsletter%2BDaily

Top food firms interested in novel food freshness label, entrepreneur By Ben Bouckley, 21-Feb-2011

A Scottish entrepreneur claims that two top food manufacturers and a major supermarket have shown interest in licensing an innovative colour-changing label that tells consumers how fresh their food is, which could be used on products within 12 months.

The UWI Label: Appearing on a supermarket shelf near you within 12-18 months?

According to Strathclyde University research, around 8.3m tonnes of food are wasted in the UK every year, where consumers buy jarred or bottled products with a six-week shelf life, but forget how long it has sat in the cupboard or fridge and throw it away.

Pete Higgins from Liberton-based UWI Label told FoodManufacture.co.uk that his firm’s patent-pending system – which has been nominated for a John Logie Baird scientific

http://www.foodmanufacture.co.uk/Packaging/Top-food-firms-interested-in-novel-food-freshness-label-entrepreneur/?c=mOV7Isha9V6txV%2BbOuolVlXX65NeZBQz&utm_source=newsletter_daily&utm_medium=email&utm_campaign=Newsletter%2BDaily�





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innovation award – uses chemical means taken from another industry to ascertain how fresh food is.

Elapsed time indicator

UWI’s label (pictured) which is integrated into labelling, has a green strip that indicates food age in weeks on a scale of 1-4. Once reached, a red square at the end indicates that the food is no longer edible. The product is unique, Higgins said, because it is the only one he knows of that users an ‘elapsed time indicator’ to trigger a time device when the product is opened.

UWI Label developed the technology over three years with help from Heriot Watt University, said Higgins, with the firm initially developed an electronic prototype, then an electronic/chemical hybrid, before settling on a wholly chemical indicator:

“The boon of the product is that it withstands temperature changes, and is equally effective in both the cupboard and fridge: electronics are more costly and sensitive to temperature changes.”

Frustration at grant situation

Asked about parallels with an ongoing Strathclyde University study - the subject of a £325,000 government enterprise grant in January - to develop indicators made from ‘intelligent’ plastics that can be incorporated into foods (most notably seafood and meat) Higgins added:

“It very frustrating, since I run a private company we don’t have access to public funds for research. I’ve invested around £50,000 of my own money and have to pay for everything myself, bar the odd grant here and there. But we are in roughly the same space as Strathclyde.”

Higgins says his label, which reportedly doesn’t work on tins, is “adaptable to so many markets, so the potential is huge, but the problem just now is the price point. The pharmaceutical market can stand a higher initial price point, and economies of scale lessen the cost later on”.

He added that UWI was talking to two major, unnamed food manufacturers about investing in the product: “It’s more difficult to get into the food market, but we are also in discussions with a major supermarket and the product is attractive to them: supermarkets spend millions on loyalty and branding, but can’t be seen to profit from consumer wastage.”

Win-win scenario for retailers

If this were reduced significantly, Higgins added, then it was a win-win situation for retailers, consumers and UWI Label itself. Given that the label would only costs only “a few pence”, he believes that retailers or major food firms would be willing to absorb or at least split the



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slight price premium the indicator would involve, given the positive sustainability message the product would allow them to make.

Higgins said the label could be used on food packaging within 12-18 months, if investment plans progress and his firm ties-up with a major commercial partner, although he predicts penetration into the pharmaceutical market by the end of the year, where the label can also be used on medicine bottles, pills and cosmetics.

http://www.guelphmercury.com/living/article/493583--frito-lay-tries-to-quiet-complaints-over-noisy-bag

Frito-Lay tries to quiet complaints over noisy bag Frito-Lay’s original biodegradable bag made it impossible to sneak a snack



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Quiet bag: This product image provided by the Frito-Lay, shows SunChips with the compostable chip package. Frito-Lay hopes to quiet complaints about its noisy SunChips bags by switching out the biodegradable bags for the old packaging on most flavours.

The Associated Press

BOCA RATON, FLA. — Frito-Lay hopes to make some big noise with a quieter version of its biodegradable SunChips bag.

The company introduced a biodegradable bag for the snacks in April of 2009 with a big marketing effort to play up its environmentally friendly nature as it was made from plants and not plastic and could break down in compost.

However, customers complained the bag was too loud.

The stiffer material made it give off noise of that, measured in decibels, is about as loud as a busy city street. The criticism grew so deafening that the company switched back to its original bag for most flavours in October.

“It was interesting we got a lot of extremely positive feedback ... but on the same hand we heard one overwhelming complaint,” said Brad Rodgers, manager of sustainable packaging for PepsiCo advanced research.

The highly touted bag was unveiled in Canada in early 2010 at the company’s Cambridge plant on Bishop Street.

With a workforce of about 650, the Cambridge plant is the largest of five Frito Lay plants in Canada, he said. It makes Sun Chips brands for all of North America as well as other Frito Lay brands such as Lay’s, Doritos, Tostitos and Ruffles

PepsiCo Inc., which owns Frito-Lay, spent a good chunk of last year trying to find a solution.

The company found that if it used a different adhesive to put together the two layers of a bag — one which protects the food on the inside and one which carries the logo and labels on the outside — it created a sort of noise barrier.

Rodgers said engineers looked at dozens of possible options.

He admitted that he was initially suspect of the theory that the razor-thin layer of adhesive would solve such a big problem. But engineers found that a more rubber-like adhesive really did absorb some of the sound.

The company’s first design gave off noise that registered at roughly 80 to 85 decibels. The new design dampens the noise to around 70 decibels, on par with its original packaging and most other chip bags.

Frito-Lay’s new bag is arriving in stores now. However, it will only be seen on the company’s plain flavoured chips, the only one of its varieties that never switched back to plastic.



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The company said it will wait to hear from customers before deciding whether to use the new packaging for other flavours or products.

The snack company would not disclose how much it spent on the bag efforts.

Frito-Lay, based in Purchase, N.Y., is one of several companies trying to develop more sustainable packages. This helps companies fulfil new environmental ethos, appeal to shoppers’ desire to go green and, in some cases, cut costs as they shift away from plastic that is made largely with costly oil.

The Associated Press

Innovative Food Packaging Catches the Eye — and More Savvy structural design adds functionality in new ways. By Kate Bertrand Connolly, Packaging Editor | 02/23/2009

Innovative package design, particularly structural design, is driving development of food packaging that attracts consumer attention at retail and delivers more functionality than ever.

New variations on package standbys, such as trays, composite cans, bottles, cartons, tins and aerosol cans, are making it possible for a broad range of products to step into the market looking new and doing more for consumers and retailers alike.

For its new Healthy Choice Fresh Mixers product line, ConAgra Foods Inc. (www.conagrafoods.com), Omaha, Neb., developed a highly functional package structure that provides a good view of the product plus ease of storage and preparation.

The Healthy Choice Fresh Mixers products are shelf-stable entrees developed for workers who eat lunch at their desks. The package design meets consumers’ desire for lunch products that can be stored in their desks, are quick and easy to prepare, taste good and are made from healthy ingredients.

http://www.conagrafoods.com/�



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The package consists of an outer tub holding specially formulated dry pasta or rice, an inner soft tray contain -ing sauce, a perforated lid and a flexible label over the perforations for a sanitary seal until t time of use.

To prepare the product, the consumer removes the retorted sauce tray from the outer tub, peels off the top label — which is printed with cooking instructions — adds water to the fill line and microwaves the pasta or rice. The perforated lid acts as a strainer for the pasta products and a steamer for the rice. The consumer microwaves the sauce pouch and adds the sauce to the pasta or rice. Cook time is 3½-5 minutes.

Separating the ingredients within the package and during preparation helps drive the brand’s fresh-tasting flavor message. In addition, the clarified polypropylene used to injection mold the outer tub creates a window onto the product at the point of purchase.

“The high level of clarity drives the freshness perception,” says Cathy Shapiro, principal packaging engineer in ConAgra’s Research, Quality and Innovation Dept. Berry Plastics Corp. (www.berryplastics.com), Evansville, Ind., supplies the outer tub and green-pigmented strainer lid, and London-based Rexam (www.rexam.com) supplies the sauce tray.

The product, which is merchandised in the soup or pasta aisles, comes in six flavors: Sweet & Sour Chicken, Sesame Teriyaki Chicken, Ziti & Meat Sauce, Rotini & Zesty Marinara Sauce, Southwestern Style Chicken and Szechwan Beef with Asian Style Noodles.

ConAgra’s Healthy Choice Fresh Mixers are made for workers who eat lunch at their desks. Sauces and starches and separate but microwavable. The perforated lid acts as a strainer for the pasta products and a steamer for the rice. The overall product is shelf stable.

Target wanted a remarkable package to announce its entry into store-brand cereals. Sonoco responded

http://www.berryplastics.com/�

http://www.rexam.com/�



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Private labelers also are exploring new package structures in efforts to make products more appealing. Minneapolis-based Target (www.target.com) recently blew the cereal category wide open with a recloseable composite cannister for its private-label Archer Farms cereals. Sonoco (www.sonoco.com), Hartsville, S.C., supplies both the container and the overcap for Archer Farms cereal.

The interior of the tall, slender container features an approved food-contact surface, so no inner bag is needed. In addition to providing source reduction, eliminating the bag was a big hit with consumers. “That’s always the chief complaint consumers have with the traditional bag-in-box cereal package. Everybody hates the bag,” says Derek Trader, market segment manager in Sonoco’s consumer marketing group. “You can’t get it open. Sometimes when you do, it splits down the side and spills cereal all over the place. And you can never get it reclosed properly, so your cereal goes stale in the cupboard.”

The new package addresses all those complaints. Freshness features include a metallized film membrane heat sealed across the top of the container and a snug-fitting, hinged overcap. The container’s multi-layer material also provides barrier properties.

As an added advantage, the package is easier to handle and pour from than conventional cereal boxes. Its oblong shape fits easily in the hand and creates a curved pouring lip. After the consumer has removed the film membrane and started to consume the product, she can peer through a clear dome on the overcap to see how much cereal remains in the container.

For Target stores, the package design offers merchandising efficiencies. “They can fit more of it on the shelf,” Trader says. “The consumer gets the same amount of cereal or perhaps more, but the container is not as wide or deep as a conventional cereal box.”

Target sells 18 stock-keeping units of Archer Farms cereal, several of which were introduced with the launch of the new package. “They wanted the cereal package to create a destination product for them,” Trader explains. “A big portion of [Target’s] cereal aisle is devoted to this.”

Interlocking bottles

In glass packaging, some of the most interesting design innovations are occurring in the spirits and mixers categories. To design a memorable bottle for the Rose’s Mojito line of cocktail mixers, Dr Pepper Snapple Group (www.drpeppersnapple.com.), Plano, Texas, worked with design firm Ignited Minds (www.ignitedla.com), El Segundo, Calif.

with a recloseable composite canister.

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The tall, 21-oz. glass bottle sports an asymmetrical curved shape that allows the bottles to nest against each other on-shelf. The colorful mixers, in Traditional, Mango and Passion Fruit flavors, are visible through the bottle’s frosted glass. Clear pressure-sensitive labels decorate and provide product information on the front and back panels, and a leaf pattern is embossed on the shoulder of the bottle. From a practical point of view — creating a bottle that could run at acceptable speeds on filling lines, that is — this design project was “a 10 in difficulty,” recalls Robin Utay, creative director, Dr Pepper Snapple Group (DPSG).

Package engineers at DPSG worked closely with bottle supplier Vitro Packaging Inc. (www.vitro.com), Plano, Texas, to modify the initial structural design for commercial use. The work group “really pushed the envelope to make this work with our operating system,” Utay says. And yet the final bottle “is very close to the original sketches.”

The package provides functionality for consumers and retailers, as well. Although the bottle’s center of gravity is not the same as a conventional bottle, the container is easy to pour from. And the package’s interlocking shape makes a bold visual statement on the shelf while saving precious merchandising space.

For the Rose’s Mojito product line, DPSG “wanted something that was eye-catching, but they also wanted something that would be easy to stock on the shelf,” says Gabriel Gentile, business manager with Vitro Packaging. The package design delivers on both requirements.

Stand-out sweets

Among high-end dessert and confections companies, package structures often combine aesthetic appeal with user benefits such as ease of serving or easy opening.

The Filthy Food Co. (www.filthyfoodcompany.co.uk), Manchester, England, packages its premium, chilled chocolate dessert bites in a carton that stands out from competition both graphically and structurally. Thanks to folds in the paperboard, the carton fans out to become a serving dish when the lid is removed.

In contrast to other chilled indulgent desserts in the United Kingdom, which use squat packaging, often in dark colors, Filthy Food uses a tall, slim, light-colored carton.

The product is “more like a confectionery product than a traditional dessert. Therefore, we borrowed packaging cues from gift confectionery,” says Simon Preece, brand consultant at London-based design firm Elmwood (www.elmwood.co.uk), which designed the package.

Rose’s Mojito line of cocktail mixers, from Dr Pepper Snapple Group, come in an asymmetrically curved shape that allows the bottles to nest against each other on-shelf.

http://www.vitro.com/�

http://www.filthyfoodcompany.co.uk/�

http://www.elmwood.co.uk/�



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Inside the carton, a printed cellophane wrap adds a layer of ritual to opening the package and builds anticipation. In keeping with the brand’s tagline, “Obsessed by Pleasure,” the carton has a soft-touch finish that is “similar to skin, making it more sensual and indulgent,” Preece says.

Confectioner Oral Fixation (www.oralfix.com), Hopewell, N.J., uses packaging to give Oral Fixation Mints a fashion-forward personality. The premium-quality mints are packaged in a small metal tray with sliding cover. The cover is deeply embossed with the brand’s logo, which is an image of two people feeding each other mints. Planet Canit LLC (www.planetcanit.com), Highland Park, Ill., supplies the tins.

The gourmet mints, which come in nine flavors, are hand packed inside the tin in a single layer. Covering the mints is a sheet of parchment printed with graphics that key to the product’s flavor. Oral Fixation Mints are marketed as a stylish, on-the-go lifestyle accessory. Thus the elegant, minimalist package design evokes a 1920s-era cigarette case. But, with a depth of only 6mm, the tin can be tucked into tight jeans pockets. It also offers one-handed opening.

The compact size and easy-open feature add continuing value for Oral Fixation because the package is ideally sized to hold credit cards and business cards. So consumers continue to carry the tin — and look at the company’s logo — long after they’ve consumed the mints.

Note to Marketing

They’re not breath mints, they’re “a stylish, on-the-go lifestyle accessory.” So Oral Fixation Mints chose an elegant, minimalist package that evokes a 1920s-era cigarette case.

http://www.oralfix.com/�

http://www.planetcanit.com/�



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Some of the most intriguing package design innovations happen when processors look outside their own product category for packaging ideas. As an example, Batter Blaster (www.batterblaster.com), San Francisco, launched its first product, an organic pancake and waffle batter, in an aerosol can.

The product targets the organic-conscious, time-crunched consumer, making it easy, fast and fun to make pancakes and waffles. It also eliminates the mess of making them from a dry mix or from scratch. Batter Blaster is sold refrigerated, and each 18-oz. can makes about 28 four-inch pancakes or waffles.

The aerosol cans are made of recyclable steel, and the carbon dioxide infused into the batter does double duty: The gas is the aerosol propellant, and it also aids in leavening and browning the batter as it cooks.

Batter Blaster currently is developing other products for the aerosol can, including cupcake, muffin, cookie and brownie batters. Crown Cork & Seal (www.crowncork.com), Philadelphia, supplies the Batter Blaster cans. Package graphics were created by Focus Design (www.focusd.com), San Francisco.

http://www.batterblaster.com/�

http://www.crowncork.com/�

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