“It’s not your plan… it’s your execution”

Presentation Pitch Deck: May 2015

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Who are you?

Treeveo is a web-based project management execution platform

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Why is this problem important?

Executing strategy is hard

100% 14%

Doing it right

Source: Financial Times

All companies

4Companies have big plans

5Currently done like this (excel)

6Or this… (complex)

7Or like this…

8How do we successfully build something this?

9Solution: break it down into small pieces

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So…what makes you different?

Treeveo is simple and sexy

Who else is in this space?

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Treeveo bridging the gap between traditional project management and light task management

Management

Projectresponsible

Middlemanagement

ProjectParticipants

CEO

Too Complex

Only tasks

Not shareable

Bridging the gap

Secretary

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So…what makes you different?

Simplicity at the bottom of the organization

Only 3 values asked:

CEO

Secretary

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So…what makes you different?

Reporting at the top of the organization

Reporting as needed

CEO

Secretary

Graphs

Exports

Dashboards

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How do you make money with Treeveo?

3-channel business model

End-Users

ChannelPartners

Direct

B2B Web • €25/user/month• Tailor made

environments• Knowledge

management• White label

• €25/user/month• Tailor-made

environments• Knowledge

management

• €25/user/month

So who do you sell to?

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Examples of Treeveo projectsLaunching a new

Business Unit

Process:, Treeveo assisted in a 1-hour workshop. Project driven by business development manager. Execution structure with revenue generating initiatives developed by organization.

$150M to be realized

• 25+ project members, usually with geographical distance• Clear KPI goal in realization of project• Large corporations, project driven by KPI responsible or project

manager• Success in cost-reduction projects

Client Characteristics

“Double The Revenue”

Process: Treeveo took part in a 3-day workshop to discover new revenue initiatives. The result was a common agreed upon revenue execution roadmap with initiatives that would bring additional revenue.

>20M€ identified

“Treeveo's innovative software and processes helped us identify initiatives to

significantly grow our top-line - and created a common framework for an international

team to work together on realizing this uncovered potential.”

-Sales Director EMEA Channels Services at Fortune 500. -

Cost Reduction

Process:, Treeveo supported in defining the initial high-level cost-reduction areas. These we subsequently delegated to those responsible in an organization and further cascaded into the organization. Project driven by controller from Canon organization

>€1M (ROI 20x-50x)

“With the help of Treeveo's platform and support we were able to identify and

manage a cost-reduction program that resulted in positive impact in our P&L.”

-MD Iberia Fortune 500

“We chose Treeveo because we want to concentrate on strategy execution and don’t waste time in number crunching

and reporting. The simplicity of Treeveo is the key factor for us. “ – Ralf

Aschenbeck Business Development Manager Fortune 500 Germany

Who else is doing this?

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The ConsultantOld School

Direct Competitors

Project & Task Management

(SaaS)

So Who’s involved?

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Treeveo Team

• MBA from IESE Business School• 4 years in corporate strategy• Fluent in 5 languages• Been involved with starting 2 NGO’s

• Msc in Electrical Engineering• 4 years experience in developing software for

banks and startups• Fluent in 3 languages• Frequent traveler

Jeroen Kemperman Paulo Martins

Reyndert

Coppelmans

Background: Msc International Business. Founded a startup. Experience in business development and management consulting.

Focus: Sales

Chief Deal Maker

Adam Highfill

Background: Msc International Finance (University of Florida/ESADE). Consulting, and 2 year of NGO experience.

Focus: Marketing

Engagement Executioner

Co-Founder/CEO Co-Founder/CTO

Guillermo Rodriguez

Background: Msc Telecom Engineering from Universitat Politècnica de Catalunya. Treeveo Employee #1. Back-end specialist.

Focus: Back-end development

Indy full stack developer

Who supports you?

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Advisors and investors

Helena Torras

AdvisorBackground: CEO Abiquo, board member/investor at Ducksboard and Marfeel. Consultant. ESADE MBA.Focus: Start-up process/Business model

Blair Maclaren

AdvisorBackground: Partner at Active Venture Partners, Corporate law, board member at Restalo and Whisby. ESADE MBA.Focus: Investments/Business model

Alexander WouterseInvestorBackground: 25 years management consulting experience as Partner at Bain & Company. Currently private investor and turn-around consultant

Aftershare: Risto Mejide & Marc RosInvestors

Background: Aftershare.tv has been active in media and communications for over 10 years reaching thousands of people with corporate messaging, commercials and TV shows.

Juan MarcosInvestorBackground: Launched Autodesk in Spain, strategy consulting. Several early-stage investments

Martin van der MoorenInvestorBackground: Founder/ CEO More group. 30+ years experience in industry and sales.

101 Startups: Jordi PriuInvestor

Background: Fund specialized in Spanishinternet start-ups represented by Jordi Priu with investor experience in over 10 start-ups: Redbooth, Brainsins, Cl3ver and Setpay.

So what is your market?

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Treeveo’s potential market estimated at €7BN, growing at 23%

Project / Portfolio Management

~€1.6Bn / 12%

SaaS ~€21Bn / 25%

Management Consulting

~€7Bn / 20%

~€7.4Bn / 23%

Sources (see appendix for detailed rationale): Project / Portfolio Management - Research and Markets: http://www.researchandmarkets.com/research/j659zf/project_portfolio SaaS - Forbes; http://www.zdnet.com/article/enterprise-software-spend-to-reach-620-billion-in-2015-forrester/ Management consulting - Kennedy research: http://www.consultancy.uk/consulting-industry/global-consulting-market

So what have you done so far?

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Treeveo ready for scaling phase

• Initial prototype• First project with

HP• Wayra selection• Pilot with Canon

Revenue ~€130K€10K

InitiateLaunch

Scale

• Platform developed• First full project

with Canon• Established team• Started Sales

Raising:€200-300K

• Establish international sales force

• Product expansion (API, (DONE) android, iOS, template marketplace)

• Launch inbound marketing• Marketing: conferences,

whitepapers

€16K ~€610K

2013 2014 2015 2016

Signed:3 Fortune 500 clientsOther clients

Raised 210K from Angels / debt

Product out of beta

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Is this your execution roadmap?

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Or this?

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“It’s not your plan…it’s your execution”

jeroen@treeveo.com

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Appendix

1. Detailed calculation: Treeveo’s market can be estimated at: €8Bn

Saas in Project Managementwhere normally Managementconsultants or complex softwareare employed

• Made-up out of several niches, taken smallest niche (BI/inf management, €6Bn), and largest (enterprise process aps, €36Bn)

~€7.4Bn

• Total €215.6Bn• 18.6% Strategy consulting• Assumed 75%-90% of spend not

replaceable by Treeveo

So how big is your market?

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Detailed calculation: Treeveo’s market can be estimated at: €7.4Bn

~€21Bn

~€7Bn

SaaS

Consulting

€6Bn €36Bn

€10Bn€4Bn

TREEVEO$16.1Bn€3.7Bn

• €1.9BN in 2014• Trend of companies switching from

on premise to SaaS solutions• Adoption of PPM also due to

increased project complexity and new tools available

~€1.6Bn

Project / Portfolio

Management €1Bn €2.3Bn

Sources (see appendix for detailed rationale): Project / Portfolio Management - Research and Markets: http://www.researchandmarkets.com/research/j659zf/project_portfolio SaaS - Forbes; http://www.zdnet.com/article/enterprise-software-spend-to-reach-620-billion-in-2015-forrester/ Management consulting - Kennedy research: http://www.consultancy.uk/consulting-industry/global-consulting-market