Trees Are The Key Online Toolkit: Finally – A Common Messaging Framework in a Commonsense Package...
8
THAT CAN UNLOCK THE FULL POTENTIAL OF YOUR COMMUNICATIONS AND ADVOCACY
-
Upload
coe-roberts -
Category
Technology
-
view
92 -
download
0
description
Trees Are The Key Online Toolkit: Finally – A Common Messaging Framework in a Commonsense Package that YOU Can Use Scott Ward, Fifth Estate Communications | Jennifer Judd Hinrichs, Sustainable Urban Forests Coalition (SUFC)
Transcript of Trees Are The Key Online Toolkit: Finally – A Common Messaging Framework in a Commonsense Package...
THAT CAN UNLOCK THE FULL POTENTIALOF YOUR COMMUNICATIONS AND ADVOCACY
• A committed group of individuals came together to create a bold vision for the future and a blueprint for getting there.
How this all started …
• An open-access online toolkit that works across disciplines and platforms to:
– Create unified language around urban forestry and urban forest advocacy.
– Empower the broadest possible range of organizations to utilize an effective set of tools.
– Broaden our outreach beyond our traditional allies and partners.
– Maximize the impact of our individual and collective efforts.
Where we are now
• Based on research and testing the Toolkit enables users to:
– Create clear“cycle of value.”
– Provide multiplepoints ofengagement.
– Meet people where they’re at.
• Geographically.
• Emotionally.
How it works/our “theory of change”
National
Local
Public
Donors
• Customizable suite of electronic materials, both branded and nonbranded.
– Brochure
– Presentation slides
– Targeted articles
– Proclamation
– Op-ed, letter to editor and social media content
– Live-read PSAs
– Stakeholder-specific tools and talking points
– Prezi
– National map
What’s inside?
• Baltimore Sun op-ed
• Social justice blog post
• Map postings
• Widget adoption
• Custom content
• Hashtag pickup
• Expanding network
What can youdo with it?
QUESTIONS?
