Treepodia Loyalty Videos for Financial Services
9
TREEPODIA LOYALTY VIDEOS Financial Services Industry
Transcript of Treepodia Loyalty Videos for Financial Services
Saving product videos
Treepodialoyalty videos
Financial Services Industry
Loyalty Videos
1
2Founded in 2007
Millions of videos
Millions of views
Clients from all verticals
About Treepodia: 300+ Clients, Top 500 IR
3Unique Video Technology
Data Feed
Mass video production from data feed
Millions of personalized videos in 24 hoursAutomated Videos
Your data feed meets our customized voice-over template to create millions of unique, quality automated videos!Your data feed meets our customized voice-over template to create millions of unique, quality automated videos!
The concept:Enriching service and marketing emails with a personalized videobased on clients details and a business use case
4
What are the business use cases?Welcome new customer
Explanation and review of new or existing services
Reconnect with a client that hasnt made purchases on their bank card(s) within a defined timeframe
Promotional events: birthday, holidays, sales, coupon
Fidelity program management: point status, gain/redeem opportunities
5
Optimize upsell and cross-sell opportunitiesBest practices client interactionIncrease brand value10-20% reduction in your customer care expense15%-30% less churn rate for video viewers 5-10% increase in NPS
What are the main benefits?
6
Large audiencelarger scale means higher impact
Periodic messagemonthly, annually, etc.
Visually compelling both in email and on landing page
Greatest potential increase in value
Choosing a segment
7
ROI-based & easily quantifiableIncreased repeat salesImproved cross-selling
Market positioningStrengthening brand recognition and differentiationSuccess Metrics
8
ArkiaLoyalty Video Case Study: TravelMarch 20152.9x regular email3.6x regularemail
2x more than email without a video
2.7x more than email without a videoLoyalty Video Case Study: E-CommerceApril 2015EyeBuyDirectClick to see video
Determining a segment and the message
Defining KPIs
Understanding and addressing technical requirements We feature easy integration!Next Steps
11
Thank you!
Karen KnoxSales & Relationship [email protected]
