http://treegr.com/

http://treegr.com/

Problem

• SCAM!

• Guidelines only

• No community contribution

• Examples:– Gumtree– Craigslist

http://treegr.com/

Idea

• Community fight scams

• Classifieds Housing

http://treegr.com/

What is Treegr?

• Online housing service

• Free

• No ads sticked on top of each other!

• No waste of time

• No waste of paper

• One place big distribution

http://treegr.com/

Audience

• (International) students

• Backpackers

• Travellers

• Unit owners/renters

• Agents (eventually)

http://treegr.com/

Audience needs

• Reliable ads

• Clean & easy to use service

• How?– Research market, competitors– Spend a lot of time on level 3 – Listen

http://treegr.com/

Technologies

http://treegr.com/

jQuery

• Javascript framework

• Free

• Light & Fast

• Widely used, eg. Google

http://treegr.com/

Coldfusion

• Backend engine

• Scripting language

• Servers:– Adobe ($$$)– Railo (Free)– BlueDragon (Free)

• UTS sites written in Coldfusion!

http://treegr.com/

Railo

• Coldfusion server

• Free

• Easy to set up

• Robust

http://treegr.com/

cfTrigger

• Coldfusion framework

• Free

• Light & Fast

• Easy & quick to install

• Created by myself

http://treegr.com/

MySQL

• Database

• Free

• Widely supported

• Reliable

http://treegr.com/

Lighthouse

• Bugtracking system

• Free

• Simple & elegant

• Collaboration

• Keep track of our development

http://treegr.com/

Beanstalk

• Version control

• Free

• Collaboration

• Manage codes, documents

http://treegr.com/

Google Apps

• Manage users, email

• Free

• Easy to set up

• Reliable

• Separated by hosting

• Domain email, eg: hello@treegr.com

http://treegr.com/

Linode

• VPS Web hosting

• Quick to set up

• Fast

• Robust

• Affordable

http://treegr.com/

Uservoice

• User feedback

• Free

• Easy to install

http://treegr.com/

Issues

• Marketing

• Time

• Funding

http://treegr.com/

Future plan

• Expand services

• Go global, eg. Chile & Vietnam

• Social Networking

• Marketing

• Angel investment (if necessary)

http://treegr.com/

Business models

• No business model (yet)!

• Potentials:– Featured ads– Bump up ads– Social network distribution– Stats

http://treegr.com/

Business model options

• Free first, money later– Focus on product– Build up community– Need another source of income

• Money at the start– Pay your bill– Distraction

http://treegr.com/

Links

• Treegr: http://treegr.com/• Coldfusion committee: http://www.opencfml.org/• Railo: http://www.getrailo.org/• cfTrigger: http://cftrigger.com• MySQL: http://www.mysql.com/• jQuery: http://jquery.com/• Lighthouse: http://lighthouseapp.com/• Beanstalk: http://beanstalkapp.com/• Google Apps: http://www.google.com/a/• Linode: http://linode.com/

DEMO