Tree Planting as Social Behavior Change: Can It Be Done in a Small City?
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Transcript of Tree Planting as Social Behavior Change: Can It Be Done in a Small City?
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Tree Planting As Social Behavior Change
Can It Be Done In A Small City?
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Where is Cumberland, Maryland?Location: in the Allegheny Mountains of western Maryland Population: 20, 452City Founded in 1700’sNickname: “Queen City”Has Combined Sewer System and other legacy issues
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Background
• Tree Canopy Study 2008/2009– 49 percent tree canopy coverage but only 27
percent coverage in “developed areas”– Most of gains in tree canopy could be made by
getting trees in backyards• Staff attended conference in 2011
– Attended workshop focused on Doug McKenzie-Mohr’s “Fostering Sustainable Behavior” and community-based social marketing
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Background
• How Typically Encourage Tree Planting?– Arbor Day Seedlings– Annual Plant Sale Seedlings– Road Side Tree Plantings
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Grant Project
• Community Based Social Marketing• Identify Barriers & Benefits impacting a desired
“behavior” (Tree Planting) and develop tools based on the findings
• Use Focus Groups to scrutinize strategy developed to meet objective
• Pilot Test Strategy - Wills Creek Sewer-shed/North End
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Why tree planting in North End?
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Opportunity to Increase Tree Canopy
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Heritage Days 2012 (Project Kick-off)
Funding:
Chesapeake Bay Trust Grants
$21,750 – Outreach/Community Engagement
$12,826 – Community Greening
$16,000 – Community Legacy Grant
$2,200 – Columbia Gas
$2,000 – Potomac Edison
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Heritage Days 2012
Laura Smith, Environmental Intern June 2012 – Dec 2013
Tasks Completed:•Survey
•Focus group
•Collected data & walked North End
•Completed mid-point report 2012
•Planned and facilitated events
•Completed Final Report Form 2013
•Designed a follow-up survey
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Farmers Market 2012 survey promotion
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Promoting Tree Planting (right tree right place)
This set up really attracted kids and provide an opportunity to speak to the parents about planting trees!
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Tree Pruning and Tree Care Workshop 2012
Major Partners MD Dept. Nat. Res. Cumberland
Neighborhood Housing Services
Shade Tree Commission
Several Other Partners North end residents Local plant nurseries Braddock Middle School Various City departments
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Tree Planting Demonstration Wills Mt. Picnic 2013
Kick off of the tree coupon program
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Centre Street Playground – Tree Coupon Promotion 2013
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Heritage Days 2013An opportunity to talk to many people!
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Get Rooted participants 2013 telling others how they can
Get Rooted in Cumberland… One Tree at a Time!
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Banners promoting FREE trees!
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Community planting day!!! 2013
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Big THANK YOU to volunteers and Partners!
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Advice to the next Cumberland?
• Information Dissemination• Include Money for Needed Extras in Budget• Marketing and Promotion• Mountain Moving and Turning Battleships• Organization and Logistics• Ask For Help and Support• Build New Relationships
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Questions?
• Paul Eriksson • Natural Resources Specialist
• Cumberland, MD• E-mail: [email protected]