Treat Your App Like It's Your Business
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Treat your App Like It’s your Business
Transcript of Treat Your App Like It's Your Business
Treat your App Like It’s your
Business
Howard HuntExec Director, Client Service
The Only Content-Powered Digital Agency
of Our Kind
Growing divide in the app
market
Hired an agency to do
awesome things for you
A man in a garage
In house IT team
Hypothesis:
Not delivering an optimal CX
1. Forced registration
SCR-APP HEAP
2. Onboarding emails
3. Coach Marks
4. Assisted login
5. Push notes
Understand your customer journeyPlan content around momentsDedicate a team and automate
Treat your App Like It’s your Business