Treasure hunt - How to protect your digital assets
-
Upload
tommaso-grotto -
Category
Law
-
view
665 -
download
2
Transcript of Treasure hunt - How to protect your digital assets
TREASURE HUNT how to protect your digital assets
Florence, October 14, 2014
by Tommaso Grotto #mahmoney
PREMISES
• I’m not a lawyer
• Do not expect a boring legal presentation
• Software engineers are smart
• Google is our friend (except for privacy)
• Presentation is available for download on SlideShare (URL at the end)
#mahmoney
TOMMASO GROTTO
• 25 years old entrepreneur
• CEO at Kopjra Srl
• Fintech writer
www.tommasogrotto.com
@tommasogrotto
#mahmoney
PROLOGUE
This story tells the adventure of Kopjra, a legal tech startup focused on copyright monitoring and enforcement that has recently protected
its own software.
#mahmoney
TREASURE MAP
• Trademark protection
• Copyright protection
• Patent protection
• Anti-piracy
• Anti-defamation
• Peer-to-peer marketing
#mahmoney
TRADEMARK DEFINITION
A name, symbol, or other depiction identifying a product, registered and legally restricted to
the use of the owner.
#mahmoney
REGULATIONS
D. Lgs. 10 febbraio 2005, n. 30
(Codice della Proprietà Industriale)
www.uibm.gov.it
#mahmoney
TYPES
• Word trademark
• Figurative trademark
• National trademark: ~€1k
• CTM (Community Trademark): ~€1-5k
• International trademark: ~€10+k
#mahmoney
CLEARANCE SEARCH
Trademark clearance search ensures that the selected names and symbols are available for
use and eligible for trademark registration.
www.uibm.gov.it/uibm/dati
www.tmdn.org/tmview
#mahmoney
ANTI-CYBERSQUATTING
ACPA (Anti-cybersquatting Consumer Protection Act) protects domain names of
people and companies that have registered a related trademark.
#mahmoney
COPYRIGHT DEFINITION
The exclusive right to publish, distribute, sell, license, and otherwise exploit an artistic or
digital work, granted by law for a determined number of years (in Italy, 70 years from the
death of the author). The author can transfer the copyright to another person or company.
#mahmoney
SOFTWARE PROTECTION
D. Lgs. 29 dicembre 1992, n. 518
(Registro Pubblico per il Software)
Software protection at SIAE: ~€0.25k
#mahmoney
ALTERNATIVES TO SIAE?
Alternatives like Patamu are using timestamps provided by trusted third parties called TSA
(Time Stamping Authority) to demonstrate the date of creation of a digital work.
www.patamu.com
#mahmoney
COPYLEFT
The right to freely use, modify, and share artistic and digital works on the condition that
these rights are granted to all subsequent users.
www.creativecommons.org
#mahmoney
PATENT DEFINITION
A grant made by a government that confers upon the creator of an innovative invention the sole right to make, use, and sell that invention
for a set period of time.
#mahmoney
REGULATIONS
D. Lgs. 10 febbraio 2005, n. 30
(Codice della Proprietà Industriale)
www.uibm.gov.it
#mahmoney
TYPES
• Utility patent
• Design patent
• National patent: ~€5-10k
• Unitary patent: ~€10-25k
• International patent: ~€25+k
#mahmoney
CLEARANCE SEARCH
Patent clearance search seeks to determine whether the proposed product infringes any
in-force patent claims.
www.uibm.gov.it/uibm/dati
www.espacenet.com
#mahmoney
GAME OVER
Unfortunately in Italy there’s not a law that regulates the patenting of software.
The only software protection is the registration at SIAE, as previously described.
#mahmoney
DETECTION
• Crawling
• ACR (Automatic Content Recognition)
www.markmonitor.com
www.digimarc.com
#mahmoney
TAKEDOWN
• AGCOM takedown notices (NEW)
• C&D (Cease & Desist) takedown notices
• DMCA (Digital Millennium Copyright Act) takedown notices
www.ddaonline.it
www.dmca.com
#mahmoney
PLAYERS INVOLVED
• ISP (Internet Service Provider)
• Hosting provider
• Domain owner
• Advertiser
• Payment gateway
• Search engines
#mahmoney
DAMAGE
How to quantify the damage caused
by not-authorized diffusion?
The minimum damage is
the income from advertising.
#mahmoney
REPUTATION MONITORING
Monitoring of online reputation (both personal and corporate) is an important activity.
www.radian6.com
www.brandyourself.com
#mahmoney
RIGHT TO BE FORGOTTEN
The European Union Court of Justice has forced Google and other search engines to implement a “right to be forgotten” policy
(NEW).
http://goo.gl/boqRNJ
#mahmoney
INTELLIGENCE
Peer-to-peer networks are a treasure chest full of customer insights.
Use them for analytical marketing.
www.semetric.com
#mahmoney
IRON MAIDEN
For example, the Iron Maiden analyzed data from BitTorrent to plan its South American
tour.
http://goo.gl/a7aq4E
#mahmoney
THANKS
• The crew of Kopjra
• CIRSFID of University of Bologna
• Atty. Marco Giacomello - MPS Law Firm
• Dr. Matteo Scapin - KsyTech
#mahmoney
FREE CULTURE?
“A culture without property, or in which creators can't get paid, is anarchy, not freedom.”
Lawrence Lessig
Founder of Creative Commons
#mahmoney