TraX Overview summary 2013
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founded by: Jared Brick + Heidi Smith traxapp.co Business Overview September, 2013 1
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TraX is the mobile platform to track, reward and thank shoppers everywhere for reusables in retail stores. We pay you 25¢ per trip to the store for reusable bags, cups, straws and more! Learn more at traxrewards.com
Transcript of TraX Overview summary 2013
founded by: Jared Brick + Heidi Smith traxapp.co
Business Overview September, 2013
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Global Problem
Single-Use Disposable (SUD) Waste
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Retail Issues
- Waste Disposal Fees- Negative Brand Perception- Municipality + County Regulations- Inventory + Operational Expenses- Corporate Social Responsibility Issues
Source: http://www.fastcompany.com/1693703/starbucks-cup-dilemma
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The Reusables Opportunity
Retailers move towards Zero-WasteConsumers take actions towards Eco-Lifestyle
Source: Real TraX Action Heroes on http://facebook.com/traxactions
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Ghost in Aisle 3
Ghost Shoppers = People unknown to the retail store, thus lack engagement post-shop due to missing consumer data, a lost opportunity for new marketing,
with unknown demographics that are also silent from social media.
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+ Thank You ~ Brand Acknowledgment
+ Real Action Data Points+ Redeem Rewards for Cash & Donations
TraX Mobile Platform
+ Get Push Marketing Offers Coupons
+ Links to Digital Payments / Wallets
NEW: Store/Display any UPC Store Cards when at the register!
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Shopping with TRAX
√ A Smartphone Shopper
TraX Shopper Data
√ Highly Socially Connected
√ Eco-ConsciousConsumer
√ New Shopper to Store + Brand
√ Prefers donation over cash rewards
√ QualityProduct Shopper
√ Shops at competitor stores
√ Linked to 2309 People (FB + TW)
√ Shoppedonly 1X before
√ Frequent App User
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√ User Self-Tracked Actions
√ Custom #Hashtag Tracking
√ Limited 25¢ Rewards - max 4 per day
TraX Photo Rewards
√ Store Geo-Locations tagging
√ Facebook Demographics
√ Photo Validations + Email address
Current Partners:8
√ City Sponsored Rewards
√ Custom #Hashtag Campaigns
√ Rewards Citizens for Action
TraX Local Rewards
√ Shop Local via Geo-Location
√ Instagram + Facebook Check-insPilot City Partnership: West Orange, NJ
Pipeline Cities:CA: San Francisco, Berkeley, Oakland, San Jose, LANY: New York City, BrooklynWA: SeattleOR: PortlandNV: Las VegasMI: Detroit
Leveraging:
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TraX POS Integration
TraX Reusables will be UPC & QR ScannableUsers get paid in-store or digitally in-app
Payment Integration
Options:
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TraX Revenues
Large Retail
Small Retail
Brands + Cities + Organizations
Subscription$5,000 -10,000
per month
Usage Fees$30-200per month
Advertising$1-5,000
per campaign
New Engagement + UsersMarketing + Social Impact Social Media EngagementValue Props:
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Target Markets143 Million in
US with Smartphones
25M of 44M
TraX Action Heroes
10M of 30M
15M of 35M
Targeting50
Million
Total Market120
Millionin the US
Sources: http://www.comscore.com foursquare.com Lohas.com groupon.com
Eco-Consumers
Deal + Reward Seekers
Quantified-Self + Checkins
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TraX Awards
Airing Oct 21st on FoxMentorship Support
Pitch SF Winner, July 201313
Alliance Partnerships
Grocery Convenience
RetailCafes Pharmacy
West OrangeTownship
Cities + Brands
Full color brands are already being engaged, letters of intent and interest // Half color brands represent opportunities in the industry and reach
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2013 2014 2015 2016 2017
TraX Investment Horizon
$Seed
Angels
$1M$3M
$100M
$22M
Angel $$
SeriesA
$Series
B
$Acq.
MergerRounds
$ESOP
orSell
TraX
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# of TotalApp Downloads
5k
150k
3M
20M
50M
20
100
300
500
1000
2013 2014 2015 2016 2017
# of TraX Clients
Beta AppUser
Growth
RetailStore
Growth
CSR +
EPRRetail
Impacts
Market+
BrandLeader
TraX Milestones
SEED$
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Team TraX
Jared BrickFounding Director
Presidio MBA in Sustainable Mngt.Eco-Entrepreneur, Biz Dev, MediaStartups: @Bolder @Lyft @Lovely
Heidi SmithCo-founder + CTO
13+ years of Tech DevelopmentCarbonFlow CTO + Co-founder
Passionate + Inspired
Fred SchecterWebsite + U/I Designer
Sharper Image + Auto Sport Labs
Jennifer Sant’Anna, MBASustainability + Org OutreachUrban Innovation Exchange
Josh KrammesStartup Advisor at SoftLayer (IBM)
Catalyst Startup Program
ROLES
CMOCFOTeam Recruitment: 2 APP DEVS
TBD Marketing + Biz Dev ContractorsAngel List Recruiting In-Process
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