Travelport online conference 2
-
Upload
vladdobrutchi -
Category
Travel
-
view
718 -
download
6
description
Transcript of Travelport online conference 2
![Page 1: Travelport online conference 2](https://reader034.fdocuments.us/reader034/viewer/2022051312/547b00755806b5db3f8b457e/html5/thumbnails/1.jpg)
13 Apr 2011, Bucharest
![Page 2: Travelport online conference 2](https://reader034.fdocuments.us/reader034/viewer/2022051312/547b00755806b5db3f8b457e/html5/thumbnails/2.jpg)
Piata actuala
![Page 3: Travelport online conference 2](https://reader034.fdocuments.us/reader034/viewer/2022051312/547b00755806b5db3f8b457e/html5/thumbnails/3.jpg)
Utilizarea Internetului
40
Sursa: ITU
![Page 4: Travelport online conference 2](https://reader034.fdocuments.us/reader034/viewer/2022051312/547b00755806b5db3f8b457e/html5/thumbnails/4.jpg)
Utilizarea Internetului
41
Sursa: ITU
![Page 5: Travelport online conference 2](https://reader034.fdocuments.us/reader034/viewer/2022051312/547b00755806b5db3f8b457e/html5/thumbnails/5.jpg)
Utilizarea Internetului
42
Sursa: ITU
![Page 6: Travelport online conference 2](https://reader034.fdocuments.us/reader034/viewer/2022051312/547b00755806b5db3f8b457e/html5/thumbnails/6.jpg)
Utilizarea Internetului
43
Sursa: ITU
![Page 7: Travelport online conference 2](https://reader034.fdocuments.us/reader034/viewer/2022051312/547b00755806b5db3f8b457e/html5/thumbnails/7.jpg)
Carduri bancare
AnCarduri
Valide
Carduri
Active
SEP 2010 12,580,639 11,089,118
44
Sursa: BNR
![Page 8: Travelport online conference 2](https://reader034.fdocuments.us/reader034/viewer/2022051312/547b00755806b5db3f8b457e/html5/thumbnails/8.jpg)
Plati online
An Volum € Tranzactii
2009 92.6 mil € 1.24 mil
2010 127.8 mil € 2.26 mil
45
Sursa:ePayment
2009 - 2010
Volum €
38 %
Tranzactii
82 %
![Page 9: Travelport online conference 2](https://reader034.fdocuments.us/reader034/viewer/2022051312/547b00755806b5db3f8b457e/html5/thumbnails/9.jpg)
Online vs offline
15.00%
20.00%
25.00%
21%
23%25%
46
0.00%
5.00%
10.00%
Romania France Germany UK
2.20%
5.11%
2009
2010
Estimari Travelport. Doar pentru bilete de avion emise prin agentii online. Nu include vanzarile online prin site-urile companiilie aeriene.
![Page 10: Travelport online conference 2](https://reader034.fdocuments.us/reader034/viewer/2022051312/547b00755806b5db3f8b457e/html5/thumbnails/10.jpg)
OTA success factors
![Page 11: Travelport online conference 2](https://reader034.fdocuments.us/reader034/viewer/2022051312/547b00755806b5db3f8b457e/html5/thumbnails/11.jpg)
OTA succes factors
ContentContentWeb designWeb designTehnologieTehnologie
48
SuportClientiSuportClienti
Cross-sellingCross-sellingFidelizareFidelizare
AnalizaAnalizaPromovarePromovareUsabilityUsability
![Page 12: Travelport online conference 2](https://reader034.fdocuments.us/reader034/viewer/2022051312/547b00755806b5db3f8b457e/html5/thumbnails/12.jpg)
Promovare
49
![Page 13: Travelport online conference 2](https://reader034.fdocuments.us/reader034/viewer/2022051312/547b00755806b5db3f8b457e/html5/thumbnails/13.jpg)
Promovare
50
![Page 14: Travelport online conference 2](https://reader034.fdocuments.us/reader034/viewer/2022051312/547b00755806b5db3f8b457e/html5/thumbnails/14.jpg)
Promovare
3.206.440 14.94% 43.94%
utilizatori in Romania % populatie % internauti
Facebook in Romania
51
Sursa:facebrands.ro
![Page 15: Travelport online conference 2](https://reader034.fdocuments.us/reader034/viewer/2022051312/547b00755806b5db3f8b457e/html5/thumbnails/15.jpg)
Promovare
52
Sursa:facebrands.ro
![Page 16: Travelport online conference 2](https://reader034.fdocuments.us/reader034/viewer/2022051312/547b00755806b5db3f8b457e/html5/thumbnails/16.jpg)
Usability
Motive pentru abandonul procesului de cumparare
53
Sursa: Nielsen Norman Group Usability Survey 2009
![Page 17: Travelport online conference 2](https://reader034.fdocuments.us/reader034/viewer/2022051312/547b00755806b5db3f8b457e/html5/thumbnails/17.jpg)
Content
54
![Page 18: Travelport online conference 2](https://reader034.fdocuments.us/reader034/viewer/2022051312/547b00755806b5db3f8b457e/html5/thumbnails/18.jpg)