Travelport – Hospitality Oslo – February 2011. Who are we? Mathias Andersson, Country Manager...
-
Upload
annabel-caldwell -
Category
Documents
-
view
219 -
download
0
Transcript of Travelport – Hospitality Oslo – February 2011. Who are we? Mathias Andersson, Country Manager...
Travelport – Hospitality
Oslo – February 2011
Who are we?
• Mathias Andersson, Country Manager Nordic Countries
• Paul Adams, Regional Director, Hospitality and Car Rental
Dedicated to creating exceptional travel experiences
Galileo
Worldspan
Travelwire
Business IntelligenceIT Services & Software
GTAOctopustravel
Who is Travelport?
Travelport global reach – active in 140+ countries
Travelport is a strong global GDS provider to TMCs
A major part of our global
volumes come from our TMC
customers
The global TMC players figure
as some of our largest
customers
Travelport has a large number of corporate GDS deals
Corporations Travelport works directly with
corporations in co-operation
with TMCs
GDS direct deals not common
in Scandinavia yet
Direct relationship typically
relating to specific products,
data services and commercials
Corporate deals with many components
Booking Process,
Mobile/ Wap,
SBT, Destination Data,
Traveller Preferencing
Business Processing,
Vendor Controls,
Compliance,
Data Mgt
Financial Control,
Supplier Compliance,
Disaster Recovery,
Expense Management
The Traveller:
The Travel Manager:CFO:
Travelport works with the booking tools our corporate customers want to work with
How are large hotel chains booked
Source: Travelclick.net
GDS technology remains channel of choice for TMC
What Channels are you using to book hotels and approx. what share of bookings go through these?
Corporate Mixed Leisure Total0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
56 %
29 %
10 %
30 %
18 %
26 %
41 %
27 %
2 %
18 %21 %
16 %
15 %11 %
7 %11 %
4 %4 % 12 %
5 %
3 %4 % 2 % 4 %
3 %5 % 4 % 4 %
Other
Repco
Consumer OTA (e.g. Expedia)
Direct with Hotel website
Own Agency System with agency con-tracted rates
Direct with Hotel (phone, fax, email)
Tour Operator Sys-tem
Hotel Wholesaler (e.g. GTA)
GDS
(base 448)
Additional note:Consistency with Recent Longtail agent survey which indicated ~37% of Non Air product booked via GDS
Technology as an enabler
• Technology is in place but must overcome three key obstacles– Content– Usability (hospitality)– Human behaviour
(GDS) Desktop tools
Agency service and corporate control
Corporate Booking Tools
Supporting corporate control
Online salesBargain hunting
Interactive serviceCorp. profile supportCorporate ratesContracted feesTraditionally air focused?
Workflow basedRestrictiveCorp. profile supportCorporate ratesContracted feesTraditionally air focused?
Wide choiceNo restrictionsStrong usability focusDiverse terms and conditionsHotel focused
The human behaviour – for the corporate traveller choice is abundant
Time consuming?Flexible terms?Extra content?
Convenient service?Get advice – and a scapegoat?Almost a good corporate citizen?
Controlled?Is there a better price?Is there a better hotel at same price?Efficient?Good corporate citizen?
Merchant site
Agency
Booking Tool
Technology allows for policy and preference support
Multi-level policy management
Preference shopping
• Company policy• Quota achievement tracking• Traveller preference
• Merchandising as part of shopping parameters
Content as the defining component of steering
• Broadening GDS content to include fully “corporate enabled” content from both GDS and e.g. Hotelzon
• Extending reach where wanted to merchant content – making it possible to include in the corporate space
Is GDS content enough?
Adding specialised corporate hotel
content
HOTELZON
Adding multiple Merchant suppliers
in structured workflow
• Strong workflow support• Stable, secure and real-time• Strong on larger properties
and chains but also offering individual properties
• Strong workflow support• Stable and secure• Focused on more
remote/local properties addressing ”specific needs”
• Introducing unstructured content into structure
• Broadening reach as ”channel of last resort”
• Mainly leisure focused
Broad content
Extending the GDS beyond the GDS
The Travelport way forward
Merchandising
Integrated
Add-sell and Up-sell Profile shoppingProduct information
Multi-channel APIAir, rail, hotel and car
Significantly increased
investment and focus on
hospitality
The integrated approach
e.g. hotels/ meta search
Travelport Universal API
UniversalDesktop
Traversa ViewTrip
Rail Content Hub
Multi GDSAIR, CAR, HTL
Future content hubs
Air ContentHub
Merchandising Hub
OTA’s & Travel Agents
Software developers
Corporate & Multi
National
Standalone API Customers Travelport Points of Sale
Direct connect to rail suppliers
Air content including LCC
Unbundled Services
Supports individual GDS
messages
Encapsulated business logic
messagingUniversal Record Universal Profile
Multiple content sources
Key
Current
Future
“All-In” Price Displays and Contextual Advertising
Real-time Rates and Last Room Availability
Benefits
• Hotels will often still be available in the GDS when other systems working on allocations may already be sold out (Last Room Availability)
• Find rooms easily in the GDS even during the busiest travel periods of the year!
Best Available Rates Programme
Industry first and leading hotel programme of its kind– More than 173 chains contracted- representing 84.9% of total inventory– Lowest public, non-restricted rates available with the same booking
conditions
BAR indicator on screen
Benefits– Increased booking confidence time saving
& improved efficiency through a streamlined shopping process
Hotel Images and rich media
Illustrating corporate online success – Hotelzon
Focused on hotel propositionCustomer driven content15 000 corporate customers
CONTENT
Kiruna (Northern Swedish town)
GDS: 1 hotel, 100+ rooms
Hotelzon: 6 hotels 10-20 rooms
(Trip Advisor: 11 hotels)
USER EXPERIENCE
MANAGEMENT
Preference management and reportingTotal spend reportingSecurity reporting Supporting variety of payment models
Conclusion
• Technology is there to support online steering and purchasing of hotels, but content and the human factor are probably more important
• Technology supports content, usability and experience improvements
• Most players are still focused on the air component, leading to hotels being under-explored both online and offline