Traveller Tribes 2030 - Obligation Meeters
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The Obligation Meeter Future Traveller Tribes 2030
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Transcript of Traveller Tribes 2030 - Obligation Meeters
The Obligation Meeter
Future Traveller Tribes 2030
About Traveller Tribes
In 2015 Amadeus commissioned two studies to identify the latest traveller trends:
About Traveller Tribes
Future Traveller Tribes 2030: Understanding Tomorrow's Traveller, The report forecasts six types of travellers, or "tribes", that will be influential in the future.
About Traveller Tribes
The second report,Future Traveller Tribes 2030: Building a More Rewarding Journeytakes the traveller tribes and maps their behaviors to the different stages of their journey along with appropriate merchandising options.
About Traveller Tribes
To know more about the Traveler Tribes download the reports at Amadeus.com/tribes2030.
Obligation Meeters
Cultural Purists
Reward Hunters
Ethical Travellers
Simplicity Searchers
Social Capital Seekers
The Obligation Meeter
_ Is restricted by a need to meet bound objectives
_ Plans leisure activities around hard objectives
_ Travel dates & timing are bound by work, family and other commitments
_ Requires flexibility in corporate travel policy to tailor plans within defined budgets and other parameters
Are you an Obligation Meeter? Fill out our questionnaire and find out
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FREQUENT FLYERS
SMOOTH TRAVELLER
BUSINESSTRAVELLER
Getting to know the Obligation Meeter
_ Favors no-hassle, choice management approach to booking
_ Prefer ability to book in advance
_ Receptive to helpful cross-selling
_ Appreciate optional leisure “bolt-ons”
Inspiration & Booking
At the airport
_ Attracted to time-saving and reassuring check-in options
_ Prefer “fluid” airport systems
_ Value smart contingency planning services
_ Likely to use concierge services, enabling lighter & faster travel
_ Require powerful, yet easy access to Wifi
Getting to know the Obligation Meeter
In flight
_ Value automated apps that can differentiate company vs personal expenses
_ Seek a nuanced understanding of their personal preferences
Getting to know the Obligation Meeter
At destination
_ Will often add in some leisure to complement central objective
Getting to know the Obligation Meeter
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Purchasing behavior
Opportunity to Influence
Purchasing experience
Level of contact
Touchpoint devices
Opportunity to Influence
Degree of personalization
Inspire Shopping Booking Close to time of use
Any time
Very low Low Medium High Very high
Bundle À la carte Both
Very low low Medium High Very high
Inspiration-centric Information-centric Any
Convenience LocalLuxury & wellness
Luxury & productivity
EcologicalProductivity
Source: Future Traveller Tribes 2030: Building a More Rewarding Journey
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As an #ObligationMeetermy travel dates & timing
are bound by work, family, or other commitments
#Tribes2030
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