Travelex Westfield Stratford
6
Click here to load reader
description
Mini case study of our work for Travelex at the new Westfield Stratford Shopping Centre in East London.
Transcript of Travelex Westfield Stratford
‘Clarity of message’
Client TravelexProject Store & Communication Design
Client TravelexProject Store & Communication Design
• Portland was asked by Travelex to consider the creative approach to key messaging and brand awareness on Travelex ATM machines and the design of kiosks and standalone stores at transport interchange environments. We had to consider how best to maximise awareness and communication of the offer through theform and graphic application. This manifested itself in both a guideline document and store design.
• Following this we designed a flagship store in this prestigious location in London's new Westfield Stratford Shopping Centre. This was to function as an ATM location and currency exchange for the up coming 2012 London Olympics and beyond.
Client TravelexProject Store & Communication Design
Client TravelexProject Store & Communication Design
Client TravelexProject Store & Communication Design
Client TravelexProject Store & Communication Design
