Gilles Brentini – Innovation Manager IT-Airport – June 2015

Travelers & technology : it's an emotional

journey

Innovation IT-Airport

@

Genève Aéroport

Why is a Customer LOYAL ?

Loyalty

Satisfaction

Attractive Offer

Comfort

Customer Relationship

Interdependency

Innovation

Anticipate

needs

Another

Experience

…and it does work !

ITC’s 3 Categories of Innovations

Dream

Innovation

PragmaticSurvival

Safety

Social

Esteem

Accomplishment

…that fulfill different needs ! S

atis

factio

n

Anoth

er

Experie

nce

Antic

ipate

Needs

Innovation – GVApp

GVApp – Our mobile APP on IOS & Androïd

BEFORE AFTER

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11

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Dream – Innovation Oriented

“I heard about it later, and when they called us blasphemers and demon-creators, I always thought of him. Robbie was a non-vocal robot. He

couldn’t speak. He was made and sold in 1996. Those were the days before extreme specialization, so he was sold as a nursemaid.”

I. Asimov, extract from Robbie, 1940

EasyPorter Concept – Innokick winner !

Trolley as an

«Autonomous Guide»

Keep it simple !

Source : http://www.letsgraph.com/2012/06/keep-it-simple.html Quality Tag Cloud - created with :http://www.wordle.net/

…and Flexible !

…how can I help YOU !

Welcome to Geneva…

Our Assistant ! Robbi

Inside Robbi…

Front View Back View

Monitoring – Live + e-mail

Media ?

Navigation

Passengers’ Acceptation

Robot in public environment ?

Sector

Industry

Public

UtilityProved Still to demonstrate

Competition or Facilitator?

http://www.nma.gov.au/engage-learn/robot-tours

http://videos.tf1.fr/jt-20h/2014/les-touristes-de-seville-

guides-par-un-droide-8453447.html

Hotels in

Japan

Role : Check-

In

Shops

Information Robots

To be or not to be … Humanoid ?

Also in our industry !

“Interactive forums on key new

trends and topics, including :

• Mobile and Wearable

Technology,

• Robotics and AI,

• and Cabin Connectivity.”

Drone

Test

with

Follow Genève Aéroport on :

To contact me : gilles.brentini@gva.ch

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Source: presentation of Gilles Brentini, Genève Aéroport

at the 2015 SITA Air Transport IT Summit, Brussels.

2015 Air Transport IT Summit