Agent cruise training body Ace

will focus on digital marketing at

its first Think Differently Digital

Seminar on March 6.

The event is being run in

partnership with Travel Weekly

sister publication Travolution,

which focuses on online travel,

as part of a strategic partnership

with Travel Weekly Group.

It will provide agents with

practical advice on digital trends,

how to grow cruise sales and how

to connect with customers using

social networking sites.

Speakers include Dan Caplin,

managing director of CWT

Digital; Dean Harvey, client

services director at social media

agency Qube Media, and Stefan

Hull, insight director at search

marketing specialist Propellernet.

Andy Harmer, director of Ace,

said: “In challenging times, it

is essential that agents think

differently about how they sell

cruise. So Ace has created a series

of Think Differently seminars to

help agents grow their business.”

More Ace Think Differently

seminars are planned. A marketing

seminar is scheduled for April 18.

���t travelweekly.co.uk — 16 February 2012

PREVIEW — ACE DIGITAL SEMINAR

EVENT PREVIEW

Ace Digital

Seminar

Independence of the Seas will host Ace’s

Think Differently

Digital Seminar

Speakers

Seminar schedule, March 6

When: Tuesday, March 6,

12 noon-3pm

Where: Southampton,

on board Independence

of the Seas

Cost: Free to Ace

members

To register: email

alex@psa-ace.org

DAN CAPLIN

managing director

of travel technology

company CWT

Digital

Dan will explore

the myths and legends of online

marketing and talk about how

the travel industry needs to

adapt to take advantage of new

marketing opportunities. CWT

lists Cruise.co.uk, Holiday Taxis

and Norwegian Cruise Lines

among its clients.

DEAN HARVEY

client services

director at social

media agency Qube

Media

Dean, who joined

Qube in 2011, will talk about

social media and how members

can make better use of it to find

‘brand advocates’. An industry

veteran, Dean managed sales,

clients and commercial at

Spannerworks before joining Qube.

STEFAN HULL insight director

at Propellernet

Stefan will share his ideas on

how to improve your chances

of success online

based on his

experiences

working with Mark

Warner, Contiki,

CV Travel and,

in the retail sector, Marks &

Spencer and Westfield London.

LEE HAYHURST

editor of Travolution

Lee will provide

examples of

innovations being

applied in the travel

industry. He will demonstrate

that agents need to push their

boundaries and embrace digital

technology to develop their

business. Travel Weekly sister

title Travolution is media partner

of the event. See Travel Weekly

for exclusive coverage.

CLAIRE RICHES

Travel Waves

Marketing

Claire, a marketer

with 20 years’

experience, will

coordinate the sessions and

provide examples of best

practice for each topic.

12 noon Guests to check in

at City Cruise Terminal

12.30pm Guests board

Independence of

the Seas for a drinks

and canapé reception

1pm Welcome by

Andy Harmer

1.05pm Lee Hayhurst (Travel

Weekly Group) Latest

Technology Innovations

in the Travel Industry

1.25pm Claire Riches – case

study on Technology

Innovation

1.30pm Dan Caplin (managing

director CWT Digital)

Online marketing & Travel

1.50pm Claire Riches – case study

on Online Marketing

1.55pm Dean Harvey (client

services director) Qube

Media

2.15pm Claire Riches – case study

on Social Media

2.20pm Stefan Hull – (insights

director, Propellernet)

2.40pm Claire Riches – case study

on Online Success

2.45pm Questions from the floor

3pm Andy Harmer – Closing

3.15pm Disembark