Travel trends 2011 tourism digital
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TRAVEL TRENDS
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17-Oct-2014 -
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Travel trends 2011
Transcript of Travel trends 2011 tourism digital
TRAVEL TRENDS
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Digital Marketing Manager Thomas Cook Belgium
Founder Social Marketing Forum
Chairman e-mail mkt taskforce IAB Belgium
Blogger @ belgiancowboys.be, molblog.nl , onlinemarketingmanager.be
Co-author of:
TRAVEL TRENDS
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www.twitter.com/hanssmellinckx
www.facebook.com/smellinckx
www.onlinemarketingmanager.be
Co-author of:
TRAVEL TRENDS
Tourist Brands need to go to the consumer & stop thinking they will come to you!
Socialnomics & a translucent digital world!
http://www.youtube.com/watch?v=3sAZSNavbII
http://www.youtube.com/watch?v=QLd9q88ohUs
Source:Social media tracker - 2010
Don’t ignore the facts
Source:IAB Belgium- 2010
Don’t ignore the facts
Source:IAB Belgium- 2010
Don’t ignore the facts
Facebook in Belgium
Self organiser >< organised travelling
BATTLE 1
70%70% 30%30%
Self organiser >< organised travelling
BATTLE 2
Consumer changed
The old recipe:
Buyer travel agent sell
happy traveller
No more a straight line
Trip = not the end
Trip = not the end
Bright new traveller
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Internet allows you to compare
Internet allows you to get the best price
Internet allows you to regroup
mobile allows you the same, but … anywhere at any time
Bright new traveller
YOU changed
Mobile coupon & QR
YOU changed
A visual connected world
YOU changed
Plain video = passé!
http://www.youtube.com/watch?v=T9gH_awoyxo
YOU changed
Mobile City Guidehttp://www.youtube.com/watch?v=H9fwHV6go-E
YOU changed
The mobile city guide:
so far only 1 way information streams, or are there alternatives?
Let’s look at the winterLet’s look winter “sport”
The future now
Web: augmented reality
http://www.youtube.com/watch?v=EtpNx7Y14d0
The future now
Technology allows brands to give instant full experiences
The future now
The complete experience
http://www.youtube.com/watch?v=2Zfu3kIVOQw
Consumer is in control
Consumer is in control
KitKat’s horror story
http://www.youtube.com/watch?v=1BCA8dQfGi0
Consumer is in control
VW’s “may the force be with you”
http://www.youtube.com/watch?v=R55e-uHQna0
Consumer is in control
Brand = dialogue
Consumer is in control
Brand = dialogue
Consumer is in control
Brand = dialogue
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And than there is…And than there is…
http://www.youtube.com/watch?v=UB606VwC-ik
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www.twitter.com/hanssmellinckx
www.facebook.com/smellinckx
www.onlinemarketingmanager.be
Co-author of:
TRAVEL TRENDS
