Travel Sentiment Study Wave 11 - longwoods-intl.com · TRAVEL SENTIMENT STUDY WAVE 11 Fielded May...
Transcript of Travel Sentiment Study Wave 11 - longwoods-intl.com · TRAVEL SENTIMENT STUDY WAVE 11 Fielded May...
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Travel Sentiment Study Wave 11MAY 27, 2020
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TRAVEL SENTIMENT STUDY
WAVE 11Fielded May 20, 2020
U.S. National Sample of 1,000 adults 18+
COVID-19
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IMPACT ON TRAVEL PLANS
Travel Sentiment Study Wave 11
49%
45%
27%
10%
0 30 60
Reduced travel plans
Canceled trip completely
Changed destination to one I can
drive to as opposed to fly
Changed trip from international to
domestic
73%
of travelers planning to
travel in the next six
months will change their
travel plans due to
coronavirusBase: Coronavirus Changed Travel Plans
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Travel Sentiment Study Wave 11
Travelers Planning to Change Upcoming Travel Plans Due to
COVID-19 Comparison
IMPACT ON TRAVEL PLANS
73%77%77%79%82%82%85%84%84%
75%
58%
May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11
0
50
100
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Travel Sentiment Study Wave 11
Base: Coronavirus Changed Travel Plans
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
28%
48%50%
53%
48% 47%50% 48% 49%
45% 45%36%
39%35%
43% 43%47% 45% 44%
46%
47% 49%
0
20
40
60
Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20
Canceled trip
completely
Reduced travel
plans
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Travel Sentiment Study Wave 11
Base: Coronavirus Changed Travel Plans
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
30%
18% 17%
22%19%
21% 22%25%
22%26%
27%
22%
14%11%
13%11% 11% 11% 12% 12%
10% 10%
0
20
40
60
Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20
Changed
destination to
one I can drive
to as opposed
to fly
Changed trip
from
international to
domestic
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Travel Sentiment Study Wave 11
5%
17%
20%
7%
17%
16%
13%
26%
27%
23%
21%
21%
53%
20%
17%
Coronavirus/COVID-19
Concerns about the economy
Transportation costs
0 50 100
1 - No impact at all 2 3 4 5 - Greatly impact
Factors Impacting Decisions to Travel in Next 6 Months
IMPACT ON TRAVEL PLANS
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53%
60%54%55%
61%63%66%67%
62%58%
35%
May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11
0
20
40
60
80
Travel Sentiment Study Wave 11
Indicated that Coronavirus Would Greatly Impact their Decision to
Travel in the Next Six Months
IMPACT ON TRAVEL PLANS
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20%20%23%22%25%23%24%25%23%23%
17%
May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11
0
20
40
60
80
Travel Sentiment Study Wave 11
Indicated that the Economy Would Greatly Impact their Decision
to Travel in the Next Six Months
IMPACT ON TRAVEL PLANS
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Travel Sentiment Study Wave 11
45%
Travelers with Travel Plans in the Next Six Months Comparison
IMPACT ON TRAVEL PLANS
71%67%69%70%69%72%70%
65%72%
76%
87%
May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11
0
20
40
60
80
100
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Travel Sentiment Study Wave 11
IMPACT ON TRAVEL PLANS
First Trip Travelers Will Take in the Next Six Weeks (Memorial Day Weekend to July 4th Weekend)
41%
15%
11%
9%
7%
6%
4%
4%
1%
<1%
0 25 50
I am not planning to take a trip in the next 6 weeks
Travel by car to see friends and relatives within 200 miles in the U.S.
I will vacation at home first (i.e., staycation)
Travel by car to see friends and relatives more than 200 miles in the U.S.
Travel by car for a vacation/getaway within 200 miles (not to see friends/relatives) in the U.S.
Travel by plane to see friends and relatives in the U.S.
Travel by car for a vacation/getaway more than 200 miles (not to see friends/relatives) in the U.S.
Travel by plane for a vacation/getaway (not to see friends/relatives) in the U.S.
Trip to another international destination
International trip to Canada or Mexico
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Travel Sentiment Study Wave 11
10%
9%
13%
20%
21%
26%
34%
28%
24%
22%
29%
25%
14%
13%
13%
I support opening up my community to visitors
I feel safe traveling outside my community
I would feel safe dining in local restaurants and
shopping in retail stores in my community
0 50 100
Strongly disagree Disagree Neutral Agree Strongly agree
Perceptions of Safety and Travel
TRAVEL PERCEPTIONS
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Longwoods International Research
longwoods-intl.com/news
Miles Partnership COVID-19 Communication Center
covid19.milespartnership.com
Additional Resources
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Thank You