Travel Pak

9
Tourism of Pakistan Re-Launching Tourism in Pakistan

description

Increasing tourism in Pkaistan

Transcript of Travel Pak

PowerPoint Presentation

Tourism of PakistanRe-Launching Tourism in PakistanPakistanDiverse culturesLandscapesHome to several mountain peaksNorthern parts have many old fortresses, towers and other architectureHunza and Chitral valleysKalasha communityTourism in PakistanBasant FestivalKalash FestivalsShandur Polo FestivalSibi MelaMela ChiraghanSilk Road FestivalWorld Art Performing FestivalJashn e Bahran

Downturn of tourism in PakistanTerrorismInability to cope with nation disastersLack of Proper InfrastructureRising InflationCurrent SchemaNew SchemaTarget MarketReligious travelersBusiness travelersTourist

Keeping all these factors in mind we are focusing on tourist (international + local) to get maximum revenue from tourism industry

Communicating ImageTVCDramas influenceInternet (Google Ad sense & Ad words)Social MediaOfficial Website of tourism PakistanTravel MagazinesPromoting EventsPositioningReal PositioningPsychological PositioningRecommendationsEradicate TerrorismInfrastructure Development