Travel Industry and Its

8/8/2019 Travel Industry and Its

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Introduction

Makemytrip.com

Travelguru.com

Yatra.com

Evaluation sheet

Conclusion

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y Atravel agency is a retail, that sells travel related products and

services to customers, on behalf of suppliers, such as airlines,

car rentals, cruise lines, hotels, railways, sightseeing tours and

package holidays that combine several products.

y Online TravelAgencies are those agencies which offer these

facilities online.

y In addition to dealing with ordinary tourists, most travel

agencies have a separate department devoted to making travel

arrangements for business travelers and some travel agencies

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y Most travel agencies operate on a commission-basis, meaning

that the compensation from the airlines, car rentals, cruise

lines, hotels, railways, sightseeing tours and tour operators,

etc., is expected in form of a commission from their bookings.

Most often, the commission consists of a set percentage of the

sale.

y The target audience for these online TravelAgencies are people

with access to internet connectivity, who want to plan their trip

using minimum hassles. These sites help their customers to

make an educated choice regarding their travel, holidays

planning etc.8/5/2011 4NDIM, SEC-C


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The major players in this sector in India are:

y Makemytrip.com

y Travelguru.com

y Yatra.com

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y MakeMyTrip.com was founded in the year 2000 by Deep

Kalra. The company began its journey in the US-India travel

market.

y After consolidating its position in the market as a brand

recognized for its reliability and transparency, MakeMyTrip

followed its success in the US by launching its operations in

2005.

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y MakeMyTrip simultaneously nurtured the growth of its offline

businesses like its franchises and affiliates simultaneously,

augmenting the brands already strong retail presence further.

y

They have offices in 20 cities across India and 2 internationaloffices in New York and San Francisco (in addition to several

franchisee locations).

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y Stock Quote (NASDAQ: MMYT) Make my trip is the only

online travel company that has gone public and has come out

with IPOs .

y Price: 38.62

y Change: - 1.85

y Day High: 40.98

y Day Low: 37.72

y Volume: 416,4008/5/2011 8NDIM, SEC-C


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MakeMyTrips Products:

y International and DomesticAir Tickets, Holiday Packages and

Hotelsy Domestic Bus and Rail Tickets

y Private Car and Taxi Rentals

y MICE (Meetings, Incentives, Conferences & Exhibitions)

y B2B andAffiliate Services

Make my Trip follows hybrid business model: it has online as

well as physical presence.

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y Make my Trip also provides the facilities of Corporate and Group

travel. The program aims at facilitating business and group travel

needs of companies or groups at various domestic and international

locations.

y The current portfolio of MakeMyTrip.coms corporate clientele

1. Arvind Mills,

2. Infosys

3. Amicorp

4. American Express

5. SoftbankAsia Infrastructure Fund (SAIF).

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Revenue is generated for the site by:

y Advertisements of services and packages.

y Commissions from travel booking (flights, hotels, bus).y Lead generation which are used by other online companies.

The costs incurred by the site are:

y Website maintenance, operating and updating cost.

y Promotion cost.

y Payment gateway cost

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y Makemytrip.com is protected by Secured Socket Layer (SSL)

technology by VeriSign, the leaders in encryption technology.

y The process of encryption takes the credit card information and

converts it into bits of code that are securely transmitted over the

Internet.

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y This scrambled data cannot be read as the information travels

over the Internet.

y Make my Trip uses the services of banks (SBI,PNB and other

private banks), payment portal ITZ Cash, credit card providers

like VISA card andAmerican Express and mobile service

providers.

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Site map

Index

Help

FAQs

Privacy policies

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y Travel guru is Indias leading travel website, offering you the

best prices on flights, hotels and holiday packages across India

and the world. Travel guru makes planning and buying aholiday or a business trip easy and convenient

y Key people:

Ashwin Damera-CEO,Co-founder

Ganesh Rengaswamy: Co-founder

Rajesh Jindal: Chief Financial Officer

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y International and DomesticAir Tickets, Holiday Packages and

Hotels.

y Travelgurus flight booking engine is powered by Zoomtra,

and you can also compare the deals on 3 top online travel

agencies. This is one of the strategic advantage that the site has

over the other sites.

y MICE (Meetings, Incentives, Conferences & Exhibitions)

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y Corporate travel facilities are also offered by Travel Guru.

y The program aims at facilitating business and group travelneeds of companies or groups at various domestic and

international locations.

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y Travel guru follows the business model of having an online

presence as well as physical presence. This type of model is called

Click and Mortar.

y It has presence in major cities of India.

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y Commissions from travel booking (flights, hotels).

y Lead generation which are used by other online companies.


yWebsite maintenance, operating and updating cost.

y Promotion cost.

y Payment gateway cost.

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y At a network level, the card information is protected by Secured

Socket Layer (SSL) technology, provided by Thawte, the

encryption technology industry leader.

y All IP (Internet Protocol) addresses are tracked and stored. They

are required to locate people who may use a card for fraudulent

activities.

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y Verified By Visa & MasterCard SecureCode are two unique ways

to enhance the card safety when shopping online.

y Travel Guru uses the services of banks (SBI,PNB and other private

banks), credit card providers like VISA card andAmerican Express

and mobile service providers.It has not tied up with ITZ Cash.

y Travel Guru has also tied up with Citi Bank to provide rewardpoints to the users of the services provided.

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y Search engine for enquiry.

y Site map

y Help

y FAQs

y Privacy policies

y Directory for flights and hotels

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y Yatra Online Pvt. Ltd. is a smart travel company providing

information, pricing, availability and booking facility for air

travel, hotels .

y The Yatra.com team is currently 700 people strong with staff

being based across 16 cities in India.

y Yatra's world-renowned investors include Norwest Venture

Partners ,Reliance VentureAsset Management and Television

18 Group (TV18)India's premier news broadcaster.

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y Yatra also claims to have roped in advertisers like Nokia,

Airtel, Citibank, HP, ICICI, Reliance Communications, Tata

Indicom, Hyundai i20, Mahindra Xylo, Fiat Linea, Maruti

Suzuki and some more.

y Extremely qualified database for lead generation, SMS and e-

Mail marketing.

y All products at yatra.com come with a best price guarantee and

an assurance of instant(real time) bookings.

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y Currently yatra.com is doing average revenue of Rs 80 crores

a month and a volume of more than 6,500 air tickets and 300+

hotel room nights per day.

y The company also provides sustainable, alternative and

continuous revenue generation opportunities to the cybercafs,

hotels, business organizations, and home-based individuals.

This supports their regular income from running businessplace.

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y It uses hybrid business model.

y It has both online and offline presence.

Physical presence of yatra.comAhmadabad ,Baroda ,

Indore, Delhi, Chennai, Chandigarh , Hyderabad and many

more places.

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y Commissions from travel booking (flights, hotels, bus).y Lead generation which are used by other online companies.


y Website maintenance, operating and updating cost.

y Promotion cost.

y Payment gateway cost

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y Yatra ,is a Verisign Certified Site, uses the latest 128 bit encryption

technology and methods to protect your credit card information.

yYou can book your product using SSL encryption (the internetstandard for secure transactions).

y Make my Trip uses the services of banks

1. SBI,PNB and other private banks

2. payment portal ITZ Cash

3. credit card companies likeAmerican Express and Visa Maestro.

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y Site map

y Index

y Help

y FAQs

y Privacy policies

y Option for advertisers.

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CHARA

CTERI

STICS W

EBS

ITES

Makemytrip.com Yatra.com Travelguru.com

Purpose of developing

site by company

Mode of business,through which they

started

Mode of business Mode of business

Message of site forcompany positive positive positive

Intended audienceDirect customer,Travel agents,

Corporate client

Direct customer,Travel agents,

Corporate client

Direct customer,Travel agents,

Corporate client

Information content

About hotel, flight

domestic,international, rail,buses.

About hotel,flight

,domesticinternational,rail

About

hotels, flight,domestic,international

Business model ClickAnd MortarOr click and brick ClickAnd Mortar Click And Mortar

Functions providedBooking of

hotel,flight,train,bus,

Planning of holiday

Booking of hotel,flight,train planning

of holiday

Booking of hotel,flight, planning of

holiday8/5/2011 44NDIM, SEC-C


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Characteristics Makemytrip.com Yatra.com Travelguru.com

Does site generaterevenue Yes it does Yes it does Yes it does

Cost associated withrevenue website maintenance, Website maintenance Website maintenance

Website design, Very well design Well Design, Rssenabled

Well design.

Speed Highest among all Moderate Minimum among all

Site look leasant, good colorcombination used.ook soothing, andlight color used

Good colorcombination, look

good

Competitiveadvantage

Highest no of servicesare provided

Services provided areless than make mytrip

owest no of servicesamong three

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Characteristics Makemytrip.com Yatra.com Travelguru.com

E-commerce

Security Verisign certified ,Trustwave certified Verisign certified Thawte certified

Search engine N/A N/A

Have deal withIXIGO.COM a

TRAVEL SEARCHENGINE

SitemapXML & ROR

provided Provided provided

Help Provided Provided Provided

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y It can be easily concluded that regarding their target audience thesesites are bang on their targets. The only problem that comes in way

is the low internet penetration in the country.

y These sites have many members in the frequent user groups whichsays that people are satisfied and are ready to make repeat

purchases.

y On comparing the services of all the three online TravelAgencies itcan be concluded that the services provided by the sites are more

or less similar but Makemytrip.com is the market leader as it

provides additional facilities.

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y These sites will evolve by offering more and more services

with minimum service charges so that more and more people

use them.Also the services need to be updated as the tourism

industry evolves.

y The security measures of the sites should be updated from time

to time as new sniffing methods evolve.

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y Wikipedia.com

y Makemytrip.com

y Travelguru.comy Yatra.com

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Travel Industry and Its

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