Google Confidential and Proprietary

Travel Factsheet Switzerland

Based on Data of Q1 2010 (January – March)

Google Switzerland

Creation Date: July 2010

Google Confidential and Proprietary 2

Source: Google internal, 2010

1st Quarter 2010 Search 1

Impressions ~ 37.9 m

CTR (click through rate) ~ 3.25%

Clicks ~ 1.2 m

CPC (cost per click) CHF ~ 0.64

Investment CHF ~ 786 k

Source: Google internal, 2010 - averages based on a sample of available industry-

related Google data. Future results may differ from provided as we tweak and

improve data quality. Please use as a directional guide.

1st Quarter 2010 Display 2

Impressions ~ 57 m

CTR ~ 0.14%

Clicks ~ 79 k

CPC CHF ~ 0.60

Investment CHF ~ 47 k

Ø AdWords Figures of Leading Travel Advertisers

1 Advertising with AdWords Search 2 Advertising on Google Display Network

Growth of AdWords Search Investment

of Leading Travel Advertisers

Source: Google internal, 2010

Growth of AdWords Search CPC

of Leading Travel Advertisers

Factsheet – Travel CH

In C

HF

Ø CPC

Investment

In C

HF

0.00

0.10

0.20

0.30

0.40

0.50

0.60

0.70

0.80

Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10

0

200'000

400'000

600'000

800'000

Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10

Google Confidential and Proprietary 3

Factsheet – Travel CH

Top & Rising Travel Searches in June 2010Growth of Travel Search Queries

Source: Google internal, 2010

Source: Google Insights for Search, June 2010 Updated Nov. 2009

Q1 08 vs Q1 09: + 11%

Q1 09 vs Q1 10: + 32%

Examples of Google Sites

for Text & Display ads