Google Confidential and Proprietary

Travel Factsheet SwitzerlandBased on Data of Q4 2009 (October – December)Google Switzerland

Creation Date: April 2010

Google Confidential and Proprietary 2

Source: Google internal, 2010

4rd Quarter 2009 Search 1

Impressions ~ 31.3 m

CTR (click through rate) ~ 2.95%

Clicks ~ 923 k

CPC (cost per click) CHF ~ 0.67

Investment CHF ~ 616 k

Source: Google internal, 2010 - averages based on a sample of available industry-related Google data. Future results may differ from provided as we tweak and improve data quality. Please use as a directional guide.

4rd Quarter 2009 Content 2

Impressions ~ 50 m

CTR ~ 0.15%

Clicks ~ 76 k

CPC CHF ~ 0.55

Investment CHF ~ 42 k

Ø AdWords Figures of Leading Travel Advertisers

1 Advertising with AdWords Search 2 Advertising on Google‘s content network

Growth of AdWords Search Investment of Leading Travel Advertisers

Source: Google internal, 2010

Growth of AdWords Search CPCof Leading Travel Advertisers

Factsheet – Travel CH

In C

HF

Ø CPC

Investment

In C

HF

0

200'000

400'000

600'000

800'000

Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09

0.00

0.10

0.20

0.30

0.40

0.50

0.60

0.70

0.80

Q307

Q407

Q108

Q208

Q308

Q408

Q109

Q209

Q309

Q409

Google Confidential and Proprietary 3

Factsheet – Travel CH

Top & Rising Travel Searches in March 2010 Growth of Travel Search Queries

Source: Google internal, 2010

Source: Google Insights for Search, March 2010

Examples of Google Content Partner Sitesfor Text & Display ads

Q4 07 vs Q4 08: + 4%Q4 08 vs Q4 09: + 27%

Updated Nov. 2009

Google Confidential and Proprietary 44*Source: Google Internal Data (2010); estimations for Switzerland, language DE; future results may vary.

Reach users in the relevant environment

Take advantage of the Google Content Network to expose your ads to a wide audience.

• > 2.8 M Unique Visitors / Month• > 70% Internet Reach• 1000s of Websites

Key Facts

TargetableRelevant Measurable

The benefits of Search can be applied to the Content Network:

Monthly Estimations

Page Views ~ 50 Mio

Ø CPM ~ 0.90 CHF

Investment ~ 45’000 CHF

Monthly Estimations

Page Views ~ 58.5 Mio

Ø CPM ~ 0.6 CHF

Investment ~ 35’100 CHF

Monthly Estimations

Page Views ~ 11.8 Mio

Ø CPM ~ 0.40 CHF

Investment ~ 4’720 CHF

Direct: Travel Complementary: Western Europe Audience: Parenting & Family

+ +

E.g. Use category targeting to be present on defined verticals. Your targeting verticals could be: