Travel Concierge
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Transcript of Travel Concierge
go.local (SG Edition)
Team Member NamesHo Yi ChuenLee Hsiao Wei (Sean)Low Gin ShiBalaji
Travel Concierge
Each year, millions are invested in Singapore tourism.
Tourists are still not getting a ‘local’ experience.
I’ve lived in Singapore for 3
years, I am only beginning to
discover the places.
- ClaytonSingapore is about the club
scene in Clarke Quay,
and shopping in Orchard.
There’s nothing unique here.
- Yudi
What tourists really looking for?
Tourists are looking for a local experience.
While there are plenty of well known attractions, they
want local-flavoured recommendations.
Local Experience = Unique Travel Experience
Travel agents, local day tours,
Extensive travel guides apps, guides and sites
Does not expose the “long tail”of local experience.
.
.
From official mega attractions to… …
.
St Patrick’s day 2012 Singapore
Serendipitous local Experience
Beaulieu House, Sembawang Park
From official mega attractions to… …
Location-based recommendation
Contextual crowd-sourced
itinerary
Ease of sharing travel
experience via social media
Experience in 3 easy steps
Nearby or Islandwide?
‘Nearby’ Screen Flow
Review / Travel log creation screen flow
Crowd-sourced reviews
Local Event Notifications (Location-based)
Review / Travel log creation screen flow
Sponsored listingsMerchant Deals
Social-shared travel logPOI Reviews Visitors
Crowd
-sou
rce
Locals
cont
ent
Local recommendationsReduce resources
Preserving local cultureSupport local businesses
Summary
What needs to happen to make this project a reality?
• Make available subsidized/sponsored mobile data access
• Build / leverage existing reviews of Places of Interests
• Strong incentive mechanism for locals to post reviews
Any partnerships or more data needed?
•Datasets required: OneMap Places of Interests data, One Map @ SG,
LTA Bus Stop Code and Locations, SMRT Bus Information and Routes,
SBS Transit Bus Information and Routes.
• Bank tie-ups for merchant deals
• Potential collaboration with STB
Next Steps
Credits & Contacts
Team leadName: Low Gin ShiNumber: 9146 8945Email: [email protected]
Team members:Ho Yi ChuenLee Hsiao Wei (Sean)Balaji
Appendix
Next Steps
Sign-off;Focus group research and
feasibility timeline
Development (Application /
Content Development)
Content Population / Focus group
testing
Launch of“Go Where, Singapore?”
Launch of“GoLocal – Singapore”
Jul to Sep 20123 months
Oct to Dec 20123 months
Jan to Mar 20133 months
Apr to May 20132 months
Jun 2013
Development Timeline
X
X
X
Competition
Source: STB 2011, Nielsen 2011, go.local Team Analysis
Total: 13.1m
3G exposure at home and
adoption in SG
> 2 days stay
Share of adoption
1 in every group of 3
45% x 70%
40%
33%
20%
x
x
x
2011 Visitors
80k users
60% Pre-trip
conversion!
Better experience for 80k
Singapore App usage
own smart phone
downloads app last month
50%
30%
Total: 5.1m
x
80k users
Market Sizing
5%%
x Share of adoption
Marketing Activities
• “How local are you?” Challenge
• Google Adwords and Contextual Targeting
• Airlines inflight magazines