Travel app marketing plan_20140414
Transcript of Travel app marketing plan_20140414
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Travel AppMarketing Plan
Jenny Lin2014/4/17
Jenny CONFIDENTIAL
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Target ProductTravel Apps for iPhone
Release Date: Version: Size: Language: Developer: Jenny
CONFIDENTIAL
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Key Message
3 minutes to hold your travel memories!
Jenny CONFIDENTIAL
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Portrait of User
• An individual who – Go Outdoor – Take Photos– Consolidate Memories– Share a Story
Jenny CONFIDENTIAL
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Go Outdoor
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Jenny CONFIDENTIAL
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Hundreds of visits and transportation
Jenny CONFIDENTIAL
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Take Photos
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Jenny CONFIDENTIAL
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Thousands of shots and photos
Jenny CONFIDENTIAL
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Consolidate
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Jenny CONFIDENTIAL
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Learn how to tell a story
Jenny CONFIDENTIAL
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Share a story
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Jenny CONFIDENTIAL
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Expression and sympathy
CONFIDENTIAL
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Read
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Jenny CONFIDENTIAL
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Marketing Goal
• Improve AppStore Ranking
• Improve Mass Media Awareness
• Improve Overseas Download & Purchase
Jenny CONFIDENTIAL
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Plan 1 : Your Song, Your Story
• Find touched melody and lyrics to express your feeling
• Find a better way to tell the story• Contest for different emotional storyJenny CONFIDENTIAL
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Co-Branded Storyboard
• Find the most suitable brand to discover and Express your character
Jenny CONFIDENTIAL
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• A Heart-warming Christmas
• There’s only 1 month left for Christmas tree, Start to create a new story of this winter
• Visit the place of memories for the first time or once again
Jenny CONFIDENTIAL
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THANK YOU!