Transportation service marketing -fast travels
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Transcript of Transportation service marketing -fast travels
Fast Travels
Group Members:•Aamer Mehmood•Asadullah Ilyas•Fazeel Ashraf•Ali Haider
Introduction
Marketing Plan
Mission
Marketing Objective
Financial Objective
Situation Analysis
Market Need
Market Trend
Market Growth
SWOT analysis
Contents
Porter’s Five Force Model
Target market
Marketing mix
Financial and Budget Forecast
Strategies
Positioning
Future Recommendation
Conclusion
Contents
Main Idea
Goals
Time Limit To achieve
Current industries
Earning probability
Introduction
Mission
Marketing Objective
◦ Gain market share
◦ Decrease customer acquisition cost
◦ Decrease marketing cost
Increase in profit
Decrease employee training cost
Decrease maintenance cost
Operational cost
Financial Objective
Convenience
Reliability
Professionalism
Market Need
More use of public transport
Market Trend
Strengths
Weakness
Opportunities
Threats
SWOT Analysis
Porter’s Five Force Model A model for Industry analysis.
Helps you understand
◦ Strength of current competitive position
◦ Strength of a position you're considering moving into.
Porter’s Five Force Model
Threat of Entry: ◦ with evolution of technology and creative minds
of people, there are always threats of new entrance in market.
Bargaining Power of Customer: ◦ This will consume some time, in convincing
customer
Porter’s Five Force Model
Threat of Substitute: ◦ substitutes like railways, airplanes.
Internal Rivalry: ◦ Different decisions of shareholders ◦ Internal disputes
Bargaining Power of Supplier: ◦ Dealing with food serving suppliers.◦ Arguments of maintenance service providers.◦ Critical issue; buying new busses.
Target Market A specific group of consumers at which a
company aims its products and services or the market segments that are chosen to focus are called target markets.
Your target customers are those who are most likely to buy from you.
Target Market Our target customers are:
◦ Business travelers.
◦ Individuals & families.
Positioning as professionals
Awarding drivers for their good behavior
Customer turning into repeat customer
Driver acts nice and develop new customers.
Team based actions
Positioning Strategy
Start of business
About half year after the start of business
in about 10 years we will be able to cover all the major cities of Pakistan.
Sales Forecast
Sales Forecast
Robots introductions
Number of terminals will be increased
Purchasing buses with latest technology
Providing free transport from within the city to the terminal
Improving food quality
Future Recommendation
Market share increase by building new terminals
Revenue is directly proportional to the number of successful terminals
Key Performance Indicators
Innovation
In response to customer feedback
The result of these terms will show overall target achievements.
Conclusion
Transportation is very successful business
Using past performance and forecast data for making new strategies
Conclusion . .