Transport mTicketing: The mCommerce Catalyst
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Transcript of Transport mTicketing: The mCommerce Catalyst
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Transport mTicketing:the mCommerce CatalystBen Whitaker & Rob Hughes
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Solve Real Life Problems
“Just because a new technology can do something does not mean people will use it – you must solve real problems.”
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eTicketing systems integrator and consumer retailer
• UK’s largest provider of internet rail ticketing sales� Biggest supplier to Train Operating Companies of online retail� Covers leisure and corporate markets� Leading the industry in the introduction of eTicketing
• Provide eTicketing services for:� Virgin Trains� CrossCountry Trains� First Group
• Rapidly moving into the mobile retail/ticketing channel
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Specialists in mass market mTicketing• Mobile is the ticket machine AND the ticket
� Mobile app lets you buy & receive tickets� mTickets via secure 2D barcode / human readable
format / NFC� PCI DSS compliance, instant credit card payments
• Unique features:� Mass market apps – not just for smartphones!� Award winning payment security� Best in class usability� Barcode scanning faster than Oyster
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Introducing mTicketing
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A Real Life Problem
Buying tickets at the station is still an inconvenience – despite modern technology
• High rail use in the UK
• 70% of tickets still bought at station
• More and more people using trains everyday
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But There’s a Better Way
Your phone becomes the ticket machine and the ticket
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Benefits for Everyone
Customers
• No more ticket queues• Purchase wherever,
whenever, in a few clicks!
• Easily find cheapest fares
• Get real time updates
Operators
• Low cost way to expand sales capacity
• Reduce queues• Add new revenue
streams• Transform customer
experience
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”“
Quick & Easy PurchasesmTicketing apps released for thetrainline and seven of its partners, available on all major BlackBerry models“Brilliant! Shows BlackBerry apps can
be as intuitive as iPhone apps!”
“Booking my train ticket has never been so quick.”
“Probably quicker and easier to use than the internet sites...”
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Coming Soon…Mobile already becoming an established retail & ticketing medium
• All consumers have a potential ticket machine in their pocket
• Getting a ticket on your phone just makes sense
• The mCommerce beachhead
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NFC – The Next GenerationEasier to integrate with existing smartcard systems than barcode
• BlackBerry leading the way in mass market NFC adoption due to:
• Great APIs including MiFare emulation
• Large antenna gives better range, stronger signal
• Convenience – no need for Secure Element rental contracts
• Speed – 550ms average transaction times
BlackBerry 9900 with NFC
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Any Questions?
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© 2011 Research In Motion Limited. All rights reserved. BlackBerry®, RIM®, Research In Motion® and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. All other trademarks are the property of their respective owners.
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