Transparent, playful and easy – identifying creative ways to facilitate and stimulate dialogue...
Transcript of Transparent, playful and easy – identifying creative ways to facilitate and stimulate dialogue...
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1 | joe coll 2012
Transparent, Playful & Easy
Identifying creative ways to facilitate and stimulate dialogue between industry and education
joe coll | lyit | lin 2012
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2 | joe coll 2012
Transparent, Playful & Easy
Identifying creative ways to facilitate and stimulate dialogue between industry and education
joe coll | lyit | lin 2012
and practical
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3 | joe coll 2012
Context •
Considerations•Time•Transparency•Play&Reward•MakeitEasy•
Conclusions•
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4 | joe coll 2012
Context
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5 | joe coll 2012
MA in Visual Communication—ResearchthroughPractice
ncad|octobER2010—junE2012
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6 | joe coll 2012
Researchatncadfocusesonthereflective practitionerratherthanthescientific method
MA in Visual Communication—ResearchthroughPractice
ncad|octobER2010—junE2012
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7 | joe coll 2012
Reflection on how I tried to develop an ongoing dialogue with industry
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8 | joe coll 2012
ncad – ma
lyit
07 08 09 10 11 12
design company
ncad
freelance
masters research
Educator
Student
Practitioner
Student, Practitioner & Educator at the same time
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9 | joe coll 2012
Exploring the relationships
Student
PractitionerEducator
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10 | joe coll 2012
Student Practitioner
Stimulate dialogue/interactions between the two
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11 | joe coll 2012
Educator
Practitioner
Facilitate & Stimulate
Student
Stimulate dialogue/interactions between the two
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12 | joe coll 2012
Educator
Practitioner
Facilitate & Stimulate
Student
Dialogue between the two
Inspire, inform & challenge students
Goals
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13 | joe coll 2012
Research outcome: http://joecoll.com/testing/propeller-inspires/index.html
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14 | joe coll 2012
Considerations and strategies I used to encourage ongoing dialogue with industry
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15 | joe coll 2012
Although only a prototype, the focus of Propeller was always about creating a sustainable dialogue between industry and education
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16 | joe coll 2012
Please note: the intention is not to tell you how too...
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17 | joe coll 2012
Consideration 1:
Time
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18 | joe coll 2012
Unsurprisingly I found TIME thebiggest obstacle to securingongoing engagement fromindustry
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19 | joe coll 2012
Acknowledge ‘busyness’ and develop participation opportunities around varying levels of time commitment
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20 | joe coll 2012
Encourages industry to engage at a level they are comfortable with... rather than creating an “all or nothing” scenario
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21 | joe coll 2012
Finite blocks of time
1 – 5 mins 30mins – 1hr 1hr – 2hr 1 half day 1 full day
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22 | joe coll 2012
Finite blocks of time
1 – 5 mins
Respond to questions on Twitter/Facebook
Tweet/Retweet content relevant to students
Take part in online design debates
Share thinking, processes and advice through a video interview
Write (Propeller Provocateurs) piece to provoke debate
Take part in the industry challenge
30mins – 1hr 1hr – 2hr 1 half day 1 full day
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23 | joe coll 2012
§
Consideration 2:
Transparent CommunicationStimulatingdialogue
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24 | joe coll 2012
Need to clearly communicate the who, what, when, where, why and how
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25 | joe coll 2012
Develop clear
communication material
Provided detailed
information in a
digestible way
Not trying to hard-sell,
just communicate
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26 | joe coll 2012
Promote to industry –
with social media
Creates ‘buzz’
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27 | joe coll 2012
Have ‘buy in’ from industry
Be clear and transparent about what we’re asking off them individually
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28 | joe coll 2012
With that information, every person from industry I contacted wanted to participate... although...
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29 | joe coll 2012
First person I contacted,I asked them to take part in three elements of the project
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30 | joe coll 2012
From then on I asked for less and got more
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31 | joe coll 2012
§
Consideration 3:
Play & Reward
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32 | joe coll 2012
I felt a sense of play and reward was a good way to engage professional designers and design students
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33 | joe coll 2012
Although what works for one may not work for another
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34 | joe coll 2012
Although what works for one may not work for another
About knowing your audience
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35 | joe coll 2012
Design QuickieStudio QuickiePropeller ProvocateurIndustry Tweets
notacademicintone,buthavesoundpedagogicalgoals
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36 | joe coll 2012
Example of play and reward:
Industry Challenge
QuickieAha!
!Not soQuickie
IndustryChallenge
StudioQuickie
DesignQuickie
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37 | joe coll 2012
Opportunity for industry to have a low commitment and light-hearted engagement with students
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38 | joe coll 2012
1. Practitioners challenge students & offer a reward
Design something that fits inside a kinder egg
One days work experienceTake part in an exhibition
Work experience – amount based on quality of response
We want to know why. Why do you want to be a designer?
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39 | joe coll 2012
2. Students respond
3. Practitioners select winning response
4. Reward organised
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40 | joe coll 2012
Requiressome•organisation(andcontrol)onbehalfoftheeducator
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41 | joe coll 2012
Requiressome•organisation(andcontrol)onbehalfoftheeducator
Studentsearn•opportunitytoconnectwithindustry
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42 | joe coll 2012
Requiressome•organisation(andcontrol)onbehalfoftheeducator
Studentsearn•opportunitytoconnectwithindustry
Partofformal•educationalprogrammeorasaninformalinitiative
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43 | joe coll 2012
Requiressome•organisation(andcontrol)onbehalfoftheeducator
Studentsearn•opportunitytoconnectwithindustry
Partofformal•educationalprogrammeorasaninformalinitiative
Feedbackfrom•industryverypositive:funtosetchallengeandreviewresponses
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44 | joe coll 2012
Requiressome•organisation(andcontrol)onbehalfoftheeducator
Studentsearn•opportunitytoconnectwithindustry
Partofformal•educationalprogrammeorasaninformalinitiative
Feedbackfrom•industryverypositive:funtosetchallengeandreviewresponses
Lowtime•commitmentforindustry
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45 | joe coll 2012
Requiressome•organisation(andcontrol)onbehalfoftheeducator
Studentsearn•opportunitytoconnectwithindustry
Partofformal•educationalprogrammeorasaninformalinitiative
Feedbackfrom•industryverypositive:funtosetchallengeandreviewresponses
Lowtime•commitmentforindustry
couldeasilywork•acrossvariousdisciplines
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46 | joe coll 2012
§
Reward for industry?
My own primary & secondary research suggests the reward for industry is clearly talent
onindividuallevels,altruism,networkingopportunitiesandstatusaredriversfor engagement
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47 | joe coll 2012
§
Consideration 4:
Make it Easy
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48 | joe coll 2012
“Remove friction in the system”
Kenny,2010
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49 | joe coll 2012
Make it easy:
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50 | joe coll 2012
Make it easy:
Time•
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51 | joe coll 2012
Make it easy:
Time•
clearcommunication•
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52 | joe coll 2012
Make it easy:
Time•
clearcommunication•
technology/processof•participation
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53 | joe coll 2012
Example:
Use of social media
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54 | joe coll 2012
Example:
Use of social media
Leveragetechnologiesthatarealreadythere
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55 | joe coll 2012
Twitter & Facebook
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56 | joe coll 2012
Twitter & Facebook
Quick&Easy•
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57 | joe coll 2012
Twitter & Facebook
Quick&Easy•
Studentsareheavyusers•
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58 | joe coll 2012
Twitter & Facebook
Quick&Easy•
Studentsareheavyusers•
obviouslydependanton•industryhavingahighnumberofusers
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59 | joe coll 2012
Question sent to followers on Twitter & Facebook
Input from your industry
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60 | joe coll 2012
Couple of minutes to respond (via Twitter or Facebook)Low-level commitmentNo longer just a booklist... an industry booklist!
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61 | joe coll 2012
Encourage industry to filter the great from the poor
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62 | joe coll 2012
Encourage industry to filter the great from the poor
Loadsofamazingcontentinexistenceacross•theweb
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63 | joe coll 2012
Encourage industry to filter the great from the poor
Loadsofamazingcontentinexistenceacross•theweb
difficultforstudentstofindanddistinguish•
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64 | joe coll 2012
Encourage industry to filter the great from the poor
Loadsofamazingcontentinexistenceacross•theweb
difficultforstudentstofindanddistinguish•
ourroletofilterandmakesense•
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65 | joe coll 2012
By making it very easy, we can encourage industry to help filter
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66 | joe coll 2012
By making it very easy, we can encourage industry to help filter
createauniquehashtagontwitter(#propelit)•
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67 | joe coll 2012
By making it very easy, we can encourage industry to help filter
createauniquehashtagontwitter(#propelit)•
Industrytweeterincludeshashtagwhenthey•aretweetingorre-tweetingsomethingtheyfeelwouldberelevant/usefultostudents
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68 | joe coll 2012
By making it very easy, we can encourage industry to help filter
createauniquehashtagontwitter(#propelit)•
Industrytweeterincludeshashtagwhenthey•aretweetingorre-tweetingsomethingtheyfeelwouldberelevant/usefultostudents
onPropeller,thesetweetsareaggregated...•buteasyforanyonetosetupatagandhavestudentsfollowit
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69 | joe coll 2012
§
Conclusion
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70 | joe coll 2012
Through a series of interviews and feedback on my research project, it is clear that industry appreciate the need and benefit to engaging in higher education and are willing to do so, provided we...
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71 | joe coll 2012
communicateclearlywhatis•beingaskedofthem
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72 | joe coll 2012
communicateclearlywhatis•beingaskedofthem
acknowledgeandworkaround•timeconstraints
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73 | joe coll 2012
communicateclearlywhatis•beingaskedofthem
acknowledgeandworkaround•timeconstraints
maketheirengagementeasy•andenjoyable