Transmedia trends2011

Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com

Tr a n s m e d i a

Stuar t W. Volkow

www.stuartvolkow.com

[email protected]

Xtropia Partners

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My Clients:

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What are we talking about?

T r a n s m e d i a

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P G A D e f i n i t i o n

• A Transmedia Narrative project or franchise must consist of three (or more) narrative storylines existing within the same fictional universe

• NOT the same as repurposing material from one platform to be cut or repurposed to different platforms

• Transmedia producers also create and implement interactive endeavors to unite the audience of the property with the canonical narrative and this element should be considered as valid qualification for credit as long as they are related directly to the narrative presentation of a project

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9 Tr e n d s S h a p i n g Tr a n s m e d i a

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Ubiquity of Mobile Broadband Connected Internet Devices

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Ericsson President and CEO Hans Vestberg

“In 10 years there will be 50 billion devices connected to the web”

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One Billion Embedded Wireless Networking Devices and Counting Embedded WLAN products will hit billion-unit barrier in 2011 for the first timeApril 28, 2011 JAGDISH REBELLO, PHD iSupply

15 Billion Connected Devices

by 2015

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M o r e f u n f a c t s

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Apple has more cash than the U.S. TreasuryApple is sitting on a pile of money that's bigger than the Treasury's dwindling balance. LA Times, David Sarno, 29 July 2011

U.S. Treasury's cash balance fell to $74 billion this week. That's less than the $76 billion that Apple now has in cash.

global smartphone sales of 467.6 million units this year, up 56% from 2010

WSJ, Martin Peers, 25 July 2011

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Copyright 2009 Stuart Wayne Volkow. Xtropia Partners

Apple 2Q 2011

•27 mln iPads forecast to sell in 2011

• 200 mln iPad, iPhone, iPod

•425K Apps

•15 bln App downloads

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Strategy Analytics (www.strategyanalytics.com) Global Smartphone Sales Forecast by Price Tier: 2003 to 2015

Global Smartphone Vendor Market Share: Q1 2011

Author: Alexander Spektor

Publication Date: Apr 30 2011

110 million units in the second quarter, up from 62.4 million a year earlier and representing about a 30% share of the overall cellphone market.

Apple 18.5%

Samsung 17.5%

Nokia 15.2%

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Android

Blackberry

iOSWin 7 Blackberry

Web OS

Smartphones outsold PCs in Q4 2010 > 100 Mln

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350K New Android Activations / Day50% U.S. Subs now on Smartphones

50x more web use with a Smartphone

Google Best Practices Webinar, Elliott Nix, May 3 2011

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Total download revenue from games and other applications are projected to continue rising in the next few years, jumping to $5.72 billion in 2012, $7.12 billion in 2013 and $8.46 billion in 2014.

Mobile App Stores to Take In $3.91 Billion for 2011 Total revenues will be up 65.4 percent; Apple App Store to account for 75 percent

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Globalization, Uneven Growth

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Media MarketplaceCopyright 2009, Stuart W. Volkow

PWC

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G a m e i f i c a t i o n

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Zynga Valuation Soars Past Bigger Rival EAWSJ, July 13 2011Emily Chasan, Senior Editor

Private market trading has pushed online game maker Zynga Inc’s valuation as high as $17.5 billion ahead of its IPO

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Tablets Eclipse Laptops, Netbooks, and Readers

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18 Mln sold 2010 Est. 45-60 Mln 2011

12 Mln readers 2010

27 Mln 2011

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Stuart W. Volkow, Copyright 2009

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>90 new Tablets announced at CES 2011

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Total book revenue will fall to $22.7 billion in 2014, down from $25.0 billion in 2010.

In 2014, e-books will represent 13 percent of total U.S. book publishing revenue, up from 3 percent in 2010

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6 Screen Connected Visual Life

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Ever yone is a Videographer

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YouTube = 22% of wireless bandwidth worldwide

Video = 39% of all mobile bandwidth worldwide

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DSLR Cinema

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Gestura l , Natura l , Universa l UI

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L o c a t i v e M e d i a

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Piero Golia49


www.venturedna.com

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Hacked Sony accounts top 100 million

Questions linger about Amazon outage

45.7 million credit and debit cards stolen by hackers who accessed TJX’s customer information in a security breach (March 2007)

China Cuts Off Internet Access After Riots

Egypt Cuts Off Most Internet and Cell Service

I n s e c u r i t y

Facebook slapped with class-action privacy lawsuit

Lawsuit filed over Apple tracking

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Transmedia trends2011

Technology

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