Transit - Sustainability as creative opportunity
-
Upload
studio-spark -
Category
Business
-
view
338 -
download
5
description
Transcript of Transit - Sustainability as creative opportunity
TRANSIT ! Sustainability as creative opportunity
#1
SUSTAINABILITY IS COUNTER-INTUITIVE
WE’RE ONLY AT THE BEGINNING
#2
WHY IT PAYS TO GO FROM DARK GREY TO BRIGHT
GREEN The business reality and nothing but the business
reality
Equity
Economy
Ecology
Equity
Economy
EcologyTuringwasteintofood=
Reducingharm,tax,costandriskfornega<vepublicity
Equity
Economy
Ecology
Produc<onthatissafeforthelocalandglobalcommuni<es=Lessriskandmorefavourabilityamongstrategicstakeholders
Equity
Economy
EcologyAcompanythatishonourable,safe,healthyandpleasanttoworkfor
=Lesscostonrecruitmentandreten<onoftopandkeyprofiles
Equity
Economy
EcologyDopeopletreateach‐otherwithrespect?
=Lesscostonabsenteeismandlackofmo<va<on
Equity
Economy
EcologyAcompanythatcelebratediversityinskill,discipline,sex,ageandorigin
=Morecrea<ve,moreinnova<ve,moreopenforchange
Equity
Economy
EcologyEffec<veuseofmaterials
=Reduc<onofcost,increaseofpolicycompliance
Equity
Economy
EcologyEfficientuseofenergyandwater
=reducecost,footprintandriskfornon‐compliance
Equity
Economy
EcologyShakeupsociety,differen<atedbrand
andredefinedmarketswithsmarterandoutstandingbusinessmodel?=
Moreawareness,moreadmira<on,morebusiness
Equity
Economy
EcologySellmore.MakemoreprofitBeMerCost/benefitra<o
#3
HOW TO GET THERE
The roadmap
1.Viewingcomplianceasopportunityan<cipateregula<ons
2.MakingvaluechainssustainableLCA–op<mizingtheboMom‐line
3.DesigningsustainableProductsandservices(re)designsustainableofferings
4.Developingnewbusinessmodelsfindingnovelwaysofdeliveringandcapturingvalue
5.Crea<ngNext‐Prac<cePla[ormsblowthetake‐make‐wastelogic
#4
SUCCESS INGREDIENTS TO SPREAD THE NEWS
WELCOMEINTHEKITCHEN
1. Great first,
good second
2. Story enabling
3. Evangelize,
educate
4. Reliable TTP
5. Embrace point of
sales
6. Make it part of
routines
7. Make it fun
1) Be great first and be good second
2) Enable consumers to be part of the story and tell the story
3) Evangelize, Educate to build your market. Relocate dreams
4) Back-up with reliable TTP-credentials
4) Make green part of the innovation and make the marketing part of the product
5) Embrace point of sales. Show the story behind
TimberlandHuideveMerstraat
Antwerpen
6) Make it easy. Part of life and routines. Don’t think communication campaign, think communication program
7) In stead of making it obligatory, make it fun. Positive experience. Make it look nice. Make it worth talking about
#5
WHAT CAN WE DO FOR YOU?
Framethepoten<al Communicateyourstatusintherightway
Cooktherightdish
THANKS FOR YOUR ATTENTION