Social Media: Discretion as the New Black

WHY YOU LOVE IT SO MUCHPERSONAL EMPOWERMENT

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PLAYGROUND RULES

1990 2010

SOCIAL LIFE STREAM

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THE SOCIAL REALITYVIRTUALLY MEAN KIDS

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SOCIAL VICTIMOLOGY

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+ 95% of social media-using teens who have witnessed cruel behavior on social networking sites say they have seen others ignoring the mean behavior; 55% witness this frequently (PEW Internet Research Center, FOSI, Cable in the Classroom, 2011)

+ 84% have seen the people defend the person being harassed; 27% report seeing this frequently. 

+ 84% have seen the people tell cyberbullies to stop bullying; 20% report seeing this frequently. 

+ 66% of teens who have witnessed online cruelty have also witnessed others joining; 21% say they have also joined in the harassment (PEW Internet Research Center, FOSI, Cable in the Classroom, 2011)

CYBER BULLYING

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IMPACT ON REPUTATIONYOUR IMPERATIVE

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STOP OVERSHARING

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STOP OVERSHARING

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STOP OVERSHARING

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The Federal Trade Commission recently gave approval to a background-check company Social Intelligence Corp., which screens job applicants based on photos and posts they’ve shared on the Web. Will screening of everything you’ve ever tweeted, every Facebook group you’ve joined, every FB status update, every Instagram and Flickr photo you’ve shared become standard practice for employers thanks to Social Intelligence Corp. Forbes

STOP OVERSHARING

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DISTRIBUTED MEYOUR PERSONAL BRAND

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STOP OVERSHARING

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EVOLVING LANDSCAPE

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You will need to “rethink” how you express, share, network, and consume social content and the context and location for which you do it.

PRICE OF SOCIAL ACCEPTANCEPARENTAL TRUTHS

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PARENTAL CHALLENGES

+ The average parent simply isn’t fluent in the language…

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PARENTAL CHALLENGES

+ The average parent simply isn’t fluent in the language…

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PARENTAL CHALLENGES

+ Lack of contextual understanding breeds ignorance…

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PARENTAL CONCERNS

+ Lack of cyber crime understanding breeds even greater ignorance…

+ 52% of parents are worried their child will be bullied via social networking sites. (American Osteopathic Association, 2011)

+ 1 in 6 parents know their child has been bullied via a social networking site. (American Osteopathic Association, 2011)

+ One million children were harassed, threatened or subjected to other forms of cyberbullying on Facebook during the past year. (Consumer Reports, 2011)

+ 90% of social media-using teens who have witnessed online cruelty say they have ignored mean behavior on social media; 35% have done this frequently (PEW Internet Research Center, FOSI, Cable in the Classroom, 2011)

+ More girls are cyberbullys than boys (59% girls and 41% boys).

PARENTAL CONCERNS

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SOCIAL MEETS FEDERAL CRIMES

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The Steubenville High School rape occurred in Steubenville, Ohio, on the night of August 11, 2012, when a high school girl, incapacitated by alcohol, was publicly and repeatedly sexually assaulted by her peers, several of whom documented the acts in social media. The victim was transported, undressed, photographed, and sexually assaulted. She was also penetrated vaginally by other students' fingers (digital penetration), an act defined as rape under Ohio law.

SOCIAL MEETS FEDERAL CRIMES

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Forty-thousand Kiwis have a signed a petition on online activism site Care2, asking New Zealand police to apprehend and charge several teen boys who allegedly date- and gang-raped underage girls and then posted details — including their victims’ names — on Facebook.