Transforming Your Digital Commerce Business
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Transcript of Transforming Your Digital Commerce Business
![Page 1: Transforming Your Digital Commerce Business](https://reader034.fdocuments.us/reader034/viewer/2022042611/58f2a39b1a28ab256b8b45af/html5/thumbnails/1.jpg)
Transforming Your Digital CommerceBusinessPraveen SengarDirector Digital Practice APJ
Transforming Your Digital CommerceBusinessPraveen SengarDirector Digital Practice APJ
![Page 2: Transforming Your Digital Commerce Business](https://reader034.fdocuments.us/reader034/viewer/2022042611/58f2a39b1a28ab256b8b45af/html5/thumbnails/2.jpg)
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Agenda
1. Top 10 trends impacting Digital Commercemarket
2. Understanding Digital Commercelandscape & opportunity
3. Five best practices to implement Digitalcommerce
4. Recommendations
5. Cloud Services for Hybris Commerce(CSFHC)
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#1: Customer wants “Mobile First” experience
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#2: Social is Ingrained In Everything for customers
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#3: Customer wants “Personalization”
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#4: Customer love Gamification
Qantas Airlines
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#5 – Customer cherish “Visual EngagingExperience”
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#6 – “Seller, buyer, service or delivery channel”
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#7: Customer seeks “Transparency”
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#8- “Information Everywhere”
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#9- “Interactive” engagement
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#10- “Real Time” engagement
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Agenda
1. Top 10 trends impacting Digital Commercemarket
2. Understanding Digital Commercelandscape & opportunity
3. Five best practices to implement Digitalcommerce
4. Recommendations
5. Cloud Services for Hybris Commerce(CSFHC)
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Digital Commerce Opportunity is BIG & REAL !!
DIGITAL COMMERCE MARKET (ASEAN 2016)
$1.6B
$2.8B
$4.4B
$3.9B
Total Market = $18.61B
> $1B
$171M-$975M
$100M-$171M
$1M-$100 M
Online Revenue
Top 15
Top 15-100
Top 145-500
IT Spending asPercentage of Revenue
Top 100 -145
$2.0B
$3.9B
Source: Internet Retailer APJ Top 500 for 2015
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Five Most Common Challenges/ Pitfalls of Digital Commerce Projects inAsia Pacific
• Lack of clear strategy and metrics tied to a execution plan
• E-commerce is a one-time project and not a way of life withinthe organization.
• Front end experience is end of the world
• Invest in E-commerce and forget it
• The customer is the first to know you are behind thecompetition.
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Agenda
1. Top 10 trends impacting Digital Commercemarket
2. Understanding Digital Commercelandscape & opportunity
3. Five best practices to implement Digitalcommerce
4. Recommendations
5. Cloud Services for Hybris Commerce(CSFHC)
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Your Imagined Digital Commerce Strategy
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The Typical Digital Commerce Strategy
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#1 Align your Digital CommerceStrategy and Metrics
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Digital-commerce Strategy aligned to your Business Objective
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#2 Plan to leverage channels forcompetitive differentiation
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Retail Has Raised Multichannel Expectations forOther Sectors
Bank branches
Insurance agencies
Car showrooms
Telco boutiques
Specialty stores
Travel agencies
B2B service outlets …
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Reinvent Your Channel for CompetitiveDifferentiation in Cross-channel Execution
Home Delivery
Pickup In Store
Added Value
Accuracy
Information
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#3 Digital Commerce is muchbeyond Front End Experience
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E-commerce is much beyond front end experience
Front EndExperience
•Catalog,Shopping Cart
•Productconfigurationandpersonalization
Promo, Bundling,Subscription &Pricing
•Plans and Addons
•DynamicPricing andPromotions
Omni Channel
•Call Center &Chat
•Store InventoryVisibility
•Click & Collect
•Supply chainvisibility
B2B/ B2I
•CustomCatalogs &Pricing
•Self Service
•Channelconflict
Content
•DeviceFeatures
•Pictures,Videos
•Workflow
•Web ContentManagement
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#4 Sourcing strategy aligned toBusiness Strategy and Planned
Investments
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Digital Commerce is complicated
1. Build it Yourself
2. Collaborate and Build– Open Source
3. Buy Licensed Software
4. Have Your Software Hosted
5. Use Software as a Service
6. Outsource the EntireOperation…or pieces of it
Inform Sell
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#5 Look at organization structure,roles, responsibilities and skillset
requirements
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Digital Commerce Requires Alignment acrossFunctions and ProcessSAMPLE MATRIXORG
VP Marketing /CMO
VP BU Sales VP Logistics /COO
VP IT / CIO VP Finance / CFO
VP of Digital/E-Commerce
Corporatemarketing, brandexperience
Field marketing,demandgeneration forcore BUbusiness
Core salesmanagement,offline channel(direct or indirect)
Operations drivelogistical efficiencyand performance.
IT organization serves allcompany requirements.
E-Commerce support:managing vendors,infrastructure, performance,service levels.2-3 people team withdedicated system Architect,1 Développement and 1program managementResource.
Financial analysis,reporting, controllingacross entirebusiness.
E-Commerce mayhave dedicatedresources but withinCFO org.
E-Commerce Managers:- Run Acquisition programs to feed e-commerce pipeline- Drive Upsell and Cross-sell- Drive Conversion, Retention andRepeat Buying
E-CommerceOperations:manage and drivespecific metricsaround e-commerceoperations (oftenoutsourced)
Act as supportorganization and enablerfor e-commerce
An ordermanagement,logistics,inventory,fulfilment, WH,sourcing
Align on content,product, pricing,promotion,execution
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Recommendations
1. Make Digital-commerce a core part of your organization's business strategy
2. Plan in 3- to 5-year cycles and invest regularly
3. Gather and monitor customer feedback — ask customers for contributions
4. Coordinate with business and make a cross functional team to deliver the project
successfully
5. Plan for nexus of forces particularly mobile, social and analytics from day one as they
are transforming Digital commerce rapidly
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Agenda
1. Top 10 trends impacting Digital Commercemarket
2. Understanding Digital Commercelandscape & opportunity
3. Five best practices to implement Digitalcommerce
4. Recommendations
5. Cloud Services for Hybris Commerce(CSFHC)
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Breaking the Barriers
Too “Expensive”Business case justification?
Takes TimeGo-to-Market?
Low ScalabilitySustenance?
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Enable clients to setupa Digital Commerce
footprint in theshortest time
span on pay asyou grow model
World’s leadingDigital-commerce/
Omni-channel ready &infrastructure platform
as a foundation
Trusted,Scalable &
Reliable solutionto support future
growth
Cloud Service for Hybris Commerce (CSfHC)
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Faster “Go live”
“Pay Flexibility”
“Business Continuity”
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Praveen SengarDirector– Digital PracticeDimension Data, APJ
[email protected]@dimensiondata.com
In case of any queries please contact: