Transforming the way we tell stories by Jonah Sachs
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Transcript of Transforming the way we tell stories by Jonah Sachs
WASHINGTON, DC // OAKLAND, CAwww.freerange.com
The next great story is yours ®
TRANSFORMING THE WAY WE TELL STORIES
JONAH SACHS CEO, Free Range@jonahsachs
TRANSFORMING THE WAY WE TELL STORIES // JONAH SACHS
#storyAha @JonahSachs freerange.com
CUSTOMER EXPERIENCE
HUMAN INTERACTION
TWEETS
FACEBOOK POSTS
MOBILEEMAIL
TRANSFORMING THE WAY WE TELL STORIES // JONAH SACHS
#storyAha @JonahSachs freerange.com
INADEQUACY MARKETING
TRANSFORMING THE WAY WE TELL STORIES // JONAH SACHS
#storyAha @JonahSachs freerange.com
The three transformations that will make you a hero.
TRANSFORMING THE WAY WE TELL STORIES // JONAH SACHS
#storyAha @JonahSachs freerange.com
BROADCAST MARKETING
Brand is the hero
“Look how great we are.”
Audience as “consumer”
TRANSFORMING THE WAY WE TELL STORIES // JONAH SACHS
#storyAha @JonahSachs freerange.com
STORY ENGAGEMENT
Audience as hero
“How great you can be.”
TRANSFORMING THE WAY WE TELL STORIES // JONAH SACHS
#storyAha @JonahSachs freerange.com
LESSON 1
You’re not the Hero.Your audience is.
TRANSFORMING THE WAY WE TELL STORIES // JONAH SACHS
#storyAha @JonahSachs freerange.com
The HeroThe Mentor
TRANSFORMING THE WAY WE TELL STORIES // JONAH SACHS
#storyAha @JonahSachs freerange.com
BROADCAST MARKETING
Speaks in the voice of God
Makes change mandatory
TRANSFORMING THE WAY WE TELL STORIES // JONAH SACHS
#storyAha @JonahSachs freerange.com
STORY ENGAGEMENT
Speaks in a human voice
Makes change appealing
TRANSFORMING THE WAY WE TELL STORIES // JONAH SACHS
#storyAha @JonahSachs freerange.com
Image of the archetype cards here.
TRANSFORMING THE WAY WE TELL STORIES // JONAH SACHS
#storyAha @JonahSachs freerange.com
LESSON 2
Access your inner Yoda
TRANSFORMING THE WAY WE TELL STORIES // JONAH SACHS
#storyAha @JonahSachs freerange.com
CHARACTER CONFLICT PLOT
TRANSFORMING THE WAY WE TELL STORIES // JONAH SACHS
#storyAha @JonahSachs freerange.com
FREAKS CHEATS
TRANSFORMING THE WAY WE TELL STORIES // JONAH SACHS
#storyAha @JonahSachs freerange.com
FREAKS
Fill your stories with human-like characters that break the pattern of audience expectations.
TRANSFORMING THE WAY WE TELL STORIES // JONAH SACHS
#storyAha @JonahSachs freerange.com
Tell stories about villains who break cherished norms or rebels who defy hated ones.
CHEATS
TRANSFORMING THE WAY WE TELL STORIES // JONAH SACHS
#storyAha @JonahSachs freerange.com
LESSON 3
Use Freaks and Cheats
TRANSFORMING THE WAY WE TELL STORIES // JONAH SACHS
#storyAha @JonahSachs freerange.com
CUSTOMER EXPERIENCE
HUMAN INTERACTION
TWEETS
FACEBOOK POSTS
MOBILEEMAIL
TRANSFORMING THE WAY WE TELL STORIES // JONAH SACHS
#storyAha @JonahSachs freerange.com
The HeroThe Mentor