Transforming the Marketing Services Industry

Partner With Us

Transforming Marketing ServicesPartner With Us

Brian Halligan

CEO

@bhalligan

Pete Caputa

VAR Program Manager

@pc4media

Your Participation, Feedback, Questions are Welcome

• Ask questions on Gotomeeting.

• Use @hubspot on Twitter

Agenda

• Marketing Transformation

• HubSpot

• Marketing Agency Challenges

• HubSpot Partner Program• HubSpot Partner Program

• Existing Partner Successes

• How to get started

Traditional Marketing

4

Traditional Marketing Is Dead

800-555-1234

Annoying

Salesperson

5

Marketing Today (Inbound)

6

Marketing Has Changed

1950 - 2000 2000 - 2050

7

Not Your Father’s Marketing

8

Agenda


• HubSpot





HubSpot

2000

2500

3000

3500

2300 customers125 employees

$17million

0

500

1000

1500

Not Competitive

94% Software

11

94% Software6% Training

HubSpotSoftware

Process Tools

Get Found Get Found

• Content Mgmt

Convert

Get Found• Publish• Promote• Optimize

Convert

•Test• Target •Nurture

• Content Mgmt• Blogging• Social Media• SEO• Analytics

Convert

•Offers/CTAs•Landing Pages• Email• Lead Intelligence• Lead Mgmt• Analytics

Proven ROI

Cilk Arts Increases Leads 500%

Makana Solutions 3x Leads, 2x Conversions

VocioPays for HubSpot 30x Over with New Leads

Objective Management Group Grows Leads 360%

Bridge Group Doubles Online Leads

www.HubSpot.com/ROI

Awards

Agenda


• HubSpot





Shifting Customer Expectations

16

Lumpy Revenue

Lumpy Headcount

4

5

6

7

8

9

10

150,000

200,000

250,000

300,000

350,000

Revenue

Land Big Projects = Hire Staff

Slow Sales Months = Layoffs

0

1

2

3

4

0

50,000

100,000

150,000 Revenue

Payroll

Head Count

Non-Scalable Model

1x Revenue

Hard toProve Value

Shifting Marketing Sands

• SEO – Real time Search In Google?

• Social Media – Google Buzz?

• Ad Agency – Shrinking CPM’s?

• PR – Techcrunch Factor?• PR – Techcrunch Factor?

• Web Designer – CMS?

• Point – Integrated?

21

No Time To Hunt

22

Agenda


• HubSpot





Skate to Where the Puck is Going

Increased & Recurring Revenue

20% Perpetual Margin

98% Renewal

Steady Headcount Growth

6

8

10

12

14

150,000

200,000

250,000

300,000

Revenue

0

2

4

6

0

50,000

100,000

Revenue

Payroll

Head Count

Scalable Model

4x Revenue

Service Revenue = 1x

Software Revenue = 4x

Scale Both!!Scale Both!!

27

Prove Your Value

Stay On Top Of Shifts

MIT

29

HubSpot You

Stop Hunting & Get Found

30


13%13%

31


SUPPLY

You

Get Listed OnMarketing Services Marketplace

DEMAND

software to measure inbound marketing

2,300 customers

Agenda


• HubSpot





What Are Companies Investing in Inbound Marketing?

25,000

30,000

35,000

40,000

45,000

>25 employees

Annual Investment in Inbound Marketing

0

5,000

10,000

15,000

20,000

HubSpot Subscription Fee

Partner Services Fee

>25 employees

< 25 employees

How can you start generating revenue from inbound marketing?

We’ve Helped Our Best Partners Grow

"Our agency is on pace to grow 130 – 150% this year…

Obviously there is demand in the market for these

services that will likely increase as HubSpot's profile

does. I don’t know if we could build a profitable model

around Inbound Marketing services without HubSpot.”-Paul Roetzer | President, PR 20/20-Paul Roetzer | President, PR 20/20

Watch the case study: http://bit.ly/ZjGs1

6 hrs of Free Sales & Inbound Marketing Training

1. Sales qualification process.

2. Proposal development

3. New Service Offerings• Sales & marketing alignment service

• Site design and CMS service• Site design and CMS service

• Lead nurturing service

http://www.hubspot.com/internet-marketing-company/partners/partner-program-resources/

100s of Extended Free Trials of the Software

http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients/

> $100K Of Business Referred

http://www.hubspot.com/blog/bid/5618/Transforming-The-Marketing-Services-Industry

Yes, We’re Sharing Margin Too…

20% Margin Share

Paid Quarterly

Agenda


• HubSpot





How to Become a Successful HubSpot Partner

http://www.hubspot.com/internet-marketing-company/partner-program-process/

Start A Trial

The only way to truly learn the product & understand its value is to use it!

http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients

Learn the Inbound Marketing Methodology

With your trial you gain access to the HubSpotmethodology: http://success.hubspot.com

Take and Pass the Certification Exam

A comprehensive exam that tests knowledge of the product and inbound marketing best practices. Register at http://bit.ly/6XyWtd

Develop Inbound Marketing Services Packages

< 25 employees = $1,000/mo< 25 employees = $1,000/mo> 25 employees = $4,000+/month

http://services.hubspot.com/services/partner-resources/

Get Listed in the HubSpot Services Marketplace

http://services.hubspot.com

Who Is A Good Fit

• SEO Consultant

• Social Media Guru

• Website Designer

• Ad Agency• Ad Agency

• PR Firm

• CRM Consultant

47

1 + 1 = 3Thank you!Thank you!

48

Start A Trial

http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients

Transforming the Marketing Services Industry

Business

Transcript of Transforming the Marketing Services Industry